【團結卓爾論壇】【沈鳳君：香港有發展可持續旅遊的條件優勢】 

【團結卓爾論壇】
【沈鳳君：香港有發展可持續旅遊的條件優勢】
團結香港基金於6月14日舉辦新一場團結卓爾論壇，主題為Beyond Borders: Redefining Travel for Meaningful Impact。榮幸邀請Klook聯合創始人兼營運總裁王志豪為主講嘉賓，分享如何通過旅行重啟正力量，以及讓旅行者和旅遊城市雙雙受惠。
香港特別行政區政府旅遊事務署旅遊事務專員沈鳳君在演講中指出，疫情後遊客的喜好由購物轉為沉浸式體驗，他們更願意為旅遊體驗付費，而遊客尋求沉浸式體驗的現象實際上呼應了可持續旅遊的概念。她認為香港東西文化交匯、擁有不同綠色景點，有發展可持續旅遊的條件及優勢。
最後，她強調香港社會需要共同努力，展現熱情好客的精神，以加強香港作為其中一個最佳旅遊地點的地位。
【Insight Forum】
【Vivian Sum: Hong Kong has Favorable Conditions for Sustainable Tourism Development】
Our Hong Kong Foundation held the Insight Forum, entitled Beyond Borders: Redefining Travel for Meaningful Impact, on 14 June, inviting Eric Gnock Fah, Chief Operating Officer and Co-Founder of Klook, as the keynote speaker. He unveiled his insights into how travel could become a force for good and discuss how the potential of travel could enrich not only travelers but also the destinations they visit.
Vivian Sum, Commissioner for Tourism, Tourism Commission of HKSAR Government, pointed out that after the pandemic, tourists' preferences shifted from shopping to immersive experiences, and they were more willing to pay for travel experiences. The phenomenon of visitors seeking immersive experiences actually echoed the concept of sustainable tourism. She believed that Hong Kong, with its blend of Eastern and Western cultures and diverse green attractions, had the prerequisites and advantages to develop sustainable tourism.
Lastly, she emphasized the need for collective efforts in Hong Kong society to show the spirit of hospitality and strengthen Hong Kong's position as one of the best tourism destinations.