Someone get rubbish from TV... more and more... and more.... and even more rubbish....... And when he loaded with full of rubbish, he spread and comment those rubbish everywhere. And so on, the originally beautifull word is erased with sillyness.
Eduardo Rocha "鵜呑み(unomi)" means cormorants swallow hook, line and sinker, which metaphor is that people believe other people's stories without even questioning it in Japanese. This is criticism at the mass media esp. of Japan.