She represents the new generation of Chinese people and the future of China. They are more confident, more open minded, and more love toward to their motherland, China than their older generations. They are not afraid of the intimidation from foreign aggressors that often pick on China and make trouble for China.
How she can represent the young generation while her peers are suffering double digit unemployment rate? As an athlete, she fought for herself, win or loss, it is her matter. Chinese dont get a dime from this.