00:00 🍞 Started Susteau Foods 5 years ago, focusing on utilizing beer byproducts rich in fiber and protein to address dietary health issues.
01:53 🍻 Explores the problem of excess barley waste in breweries, turning it into valuable food products while reducing costs for brewers.
03:45 🌾 Details the process of extracting fiber and protein from malted barley waste, transforming it into stable food ingredients for consumer use.
06:30 🏪 Products primarily available in Western Canada, focusing on baking mixes with plans for broader market expansion.
07:38 🐉 Impact of appearing on Dragon's Den, experiencing rapid sales growth and increased demand despite logistical challenges.
09:17 📺 Preparation and experience on Dragon's Den, including impactful marketing and fundraising strategies.
12:20 🃏 Background in funding university studies through poker, highlighting overlaps between poker strategy and entrepreneurship.
13:31 🎯 Goals for the year include scaling production facilities and launching awareness campaigns to expand market presence.
14:41 💸 Fundraising strategies involve leveraging VC and angel networks to support growth and operational expansions.
16:18 🚀 Challenges in consumer goods industry, focusing on high operational costs and strategic market penetration.
21 июл 2024
