👌 The Power of Simplicity | Rich Litvin 1 Insight - S23EP02 

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Today I'm coaching Dave and Michelle. Both of them are coming to the live, in person Intensive in Santa Fe, and they're already signed up for the virtual intensive, too. They didn't know each other, and I didn't know Dave. Michelle I've worked with in the past. She's been at previous intensives. And today, it turns out (we didn't know this) that the very tool that would support Michelle the most is also a powerful tool for Dave. It's a really powerful tool for long-term client creation called Research Project, and you'll hear 2 different ways it can be applied in this particular conversation. I had fun, and it was powerful in its simplicity. Within about 17 min we were complete. Enjoy!
🎬 Key insights from the video:
✅ Client acquisition through referrals is the best way to build a business
✅ The "I can get you any client" game can help identify ideal client profiles
✅ Conducting research projects to understand your ideal client is a powerful tool
✅ Focus on the underlying problems your clients don't even realize they have
✅ Speak the language of your ideal client
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👌 The Power of Simplicity | Rich Litvin 1 Insight - S23EP02
📌 Video Chapters:
0:00 - Intro
1:17 - Michelle and Dave are both attending a client creation intensive program.
2:03 - Dave and Michelle are introduced to each other.
3:40 - The focus of the intensive program is client creation.
4:19 - Rich proposes to play “I can get you any client”.
7:18 - Referral business is highlighted as a sign of value creation.
10:14 - Research project as a way to learn more about ideal clients.
12:13 - Importance of keeping the research project simple.
13:13 - Michelle is encouraged to identify an artist to interview for her research project.
14:18 - Dave’s interest in learning more about the research project.
15:53 - How a research project can help identify the biggest pain points of ideal clients.
16:30 - Key takeaway: the simplicity of the research project can be powerful.
17:37 - Rich explains the long-term benefits of a research project.
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Hi, my name is Rich Litvin, the author of the bestselling book, "The Prosperous Coach," and founder of the 4PC community of the top 4% coaches. Having been a leader, a coach, and an advisor to top-level leaders for almost 30 years, I'm now looking to help you build up your coaching career and make your mark on the world!
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