Very insightful! I can’t afford to pay thousands a month so I appreciate your videos! I am watching the ads tho to say thanks! It’s crazy to see all the other RU-vidrs who tell you to write long content and use the topical authority method of writing an article about every single aspect of any topic.
Congratulations on your presentation. Unconventional, but so right, I think. Sticking to search intentions and filling in the gaps, is the most promising approach, in line with all the Google recommendations on Helpful Content. Working on this balance between reasoned use of LSI/Entyties/Attributes and content gaps vis-à-vis the competitors is so powerful. I've experienced it for myself.
🎯 Key Takeaways for quick navigation: 00:00 🚀 *Introduction and Channel Focus* - Introduction to the channel's unique approach to SEO education. 01:47 🤔 *Why Google Penalizes Websites* - Google penalizes websites due to constant changes in SEO requirements. - The importance of understanding why Google penalizes websites to avoid it. - Introduction to the concept of Google evaluating websites beyond backlinks. 02:27 📊 *Google's Evaluation Process* - Overview of how Google evaluates a website and assigns a quality score. - Emphasis on the impact of document quality, including images, writing, and NLP terms. - Clarification that SEO involves continuous evaluation of all website documents. 06:42 🧐 *Understanding Domain Authority* - Explanation of Google's creation of an overall score (cumulative domain score) for a website. - Emphasis on the significance of every document contributing to the cumulative domain score. - Recognition that backlinks are not the sole factor in determining a website's authority. 08:21 📉 *Impact on Websites with High Domain Ratings* - Insight into the phenomenon of high domain-rated websites still facing penalties. - Recognition that a high domain rating doesn't guarantee immunity from Google penalties. - Acknowledgment that document quality plays a crucial role in website evaluation. 09:15 🔄 *The Helpful Content Update* - Introduction to the Helpful Content Update and its focus on keyword similarity. - Explanation of how Google evaluates the similarity of documents to target keywords. - Cautionary advice on being mindful of using NLP tools and over-optimizing for keywords. 13:59 📚 *User Intent vs. Keyword Focus* - Importance of targeting user intent rather than fixating solely on keywords. - Definition of user intent as a combination of user questions and needs. - Guidance on understanding the nature of different types of pages (service, informational, navigational). 16:07 🚫 *Pitfalls: Having Similar Pages* - Caution against having a website filled with pages strictly targeting keywords. - Explanation of the negative impact of having too many pages with low keyword similarity scores. - Recommendation to delete poorly performing pages to improve overall website quality. 18:54 💡 *Ideal Website Structure* - Description of an ideal website structure combining low keyword similarity and high content quality. - Emphasis on the importance of quality scores in maintaining a cumulative domain score above 75. - Practical advice on improving website structure by deleting underperforming content. 20:04 🛠️ *Actionable Steps: Audit and Delete* - Encouragement to thoroughly audit and evaluate all aspects of a website. - Strong recommendation to delete content that doesn't meet quality standards. - Clarification on the necessity of taking action, even if it involves discarding previously created content. 20:56 💡 *Leveraging Smaller Websites as Examples* - Use smaller websites as examples for understanding Google's system changes. 21:11 🚫 *Caution Against Using Large Domains as Examples* - Avoid using large domains as examples, as they may not provide accurate data for understanding Google's system changes. 21:27 🌐 *Consulting Services and Minimum Budget* - Offer of white hat SEO consulting services with a minimum budget of at least $3,000 a month for a 3-month retainer. - Emphasizes the competitive nature of the SEO landscape and the need for a strategic, time-intensive approach. - Encourages serious brands or individuals to reach out via email for inquiries or questions. 22:08 💬 *Memberships for Extended Content and Q&A* - Introduction of a memberships section on the RU-vid page, priced at $50 a month. - Memberships offer access to longer videos and prioritized answers to consultative SEO questions. - Acknowledges the necessity of compensation for time spent on detailed responses and addressing the volume of inquiries. 23:04 📌 *Monetization and Channel Evolution* - Expresses hesitation and reluctance towards heavy monetization of the channel. - Explains the need for additional support due to the channel's evolving nature and increased volume of complex questions. - Encourages feedback on the style of videos and assures the continued commitment to helping the audience. Made with HARPA AI
Google can easily identify low value, low effort content and websites. They have amazing AI products and limitless compute power and decades of internet content feeding their models. Just need to be better than the competition. SEO definitely isn't a get quick rich scheme. As I'm learning atm, it's a big time investment. You create some really good content, I like your style and format - just straight to the point, and you provide some great insights. The Membership is a great idea, you should be compensated for your time.
How do you know or spot which content Google doesn't find helpful if they penalizes the whole site? When even the good, helpful articles gets penalized in the SERP and lose rankings due to the HCU penalty, it makes it almost impossible to figure out, which articles Google doesn't find helpful.
Hey man a good video idea would be how using keywords appearing google search console to boost organic rankings. I sprinkled a few of them throughout my content and saw an instant boost in rankings. Can you do a video showing a consistent systematic approach to take to this method?
Good Q: there’s not really. Unpublish if I’m WP-keep the content. And then just let the 404 happen. It doesn’t have as bad of effects as you might think.
Hey Robert, yes, definitely. I would probably just 404 them. So, if you're in WP, you don't technically have to delete them... Just UNPUBLISH them. And then see what happens after the next core update. And/or unpublish them, rework the article, and then publish it again. Anything that dropped in rankings, fastest course of action is just to get it out of Google's sights.
I can't because it's not like a prescribed type of thing. Whatever you're reading/listening to is probably wrong. It's hard to reverse something from Le Goog.
I would appreciate a video on the easiest and preferably free way to automate traffic and CTR on a brand new website. It is of course my curious friend who is wondering!
@@SEOtruths It’s one of the most important steps for new sites. Automagically get more traffic and clicks is very important for better ranking. Of course local and good traffic, not from a bot farm in India. There’s a lot of tools for this, but many people wonder if they still work and so on. A video about how this hypothetically could be done would attract a lot of curious people, but of course we all should strive for genuine traffic instead of Blackhat.
There's like mountains of data you can see in ahrefs. Including my low dr and high pageview videos... I cover like at least 4 sites that all got slapped by HCU because of this, yeah. So check out those and you'll see the connection.
How to increase the relevance without stuffing keywords cuz I published a post for a specific topic without stuffing keywords. But, Google doesn't seem to know what the post is about, it ranked it for several non relevant searches.
So you want to say that if I write a unique article, and then my competitors steal it piece by piece, then I will not receive a penalty from Google? Do they determine the original source of the content?
Legit-DuckDuckGo was part of the lawsuit against Google. And that didn’t even work in the US (revealing Googles deceptive tactics). We got some things to worry about. Everyone reading: let your 2 year olds on TikTok. That’ll help their brain. Lololol.
