As Britain battled through a war torn economy post WWII, Rover company found their sedan cars not having enough demand. Also their Coventry factory had been partially bombed, and restarting production of comfortable passenger cars would require time and effort. While the management pondered on ways to carry on with the business with limited budget, the two Wilke brothers came up with ideas that would rewrite the history for not only Rover, but the automotive world itself.
Maurice Wilke (Chief Designer for Rover) and Spencer Wilke (then Managing Director for Rover) discussed that the Britain's agriculture and mining industry could benefit from a "go anywhere" 4X4 vehicle similar to US Army Jeep Willy's vehicle with a little bit more utilitarian comfort. Maurice developed the concept further by making a new steel chassis, a basic transfer case, an existing 1.6L engine and marginally longer rear bed to allow carry stuff. To ensure cost can be kept to the minimum, available aluminum alloy sheets were used instead of steel frames for the body, keeping the car design based on flat panels and straight lines as much as possible to avoid body work, with surplus military green paint as the factory default option. It was planned to be a simple vehicle that can just go, and one that would be easy to maintain even in remote locations with simple tools.
The Land Rover Series 1 was launched in 1948, became an instant hit, and orders started pouring in not only from the targeted agro and mining industry, but from all sorts of companies that had outdoor field operations, including from the Military, Police, Fire brigade, Road Side Assistance, Forestry departments, and from external markets as far away from Australia, India and Africa.
The early Series 1 vehicles were in production from the Solihul factory, virtually unchanged for decades. The 1.6L petrol engine got changed to a 2L engine in 1952. The chassis got enlarged from 80 inches to 86 inches later to accommodate an upgraded transmission, and later to 88 inches to support a larger diesel engine. To support various types of company requirements, other lengthier chassis frames were offered as standard products based on the Land Rover. However the basics remained true to the original concept. A go anywhere vehicle on land.
Sharing the Series 1 80" Land Rover from 1952, as replicated in diecast 1/18 scale by Minichamps
The original Series 1 vehicle with number ETK 952 still exists. We understand it had been restored 'not to exact concourse standard' however in a proper manner, making it a worthy and prized possession of a collector in UK.
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In our videos, we share with enthusiasts our joy in collecting these scale replicas. We share with you what to expect. You may spot imperfections, paint rashes, chrome spots, lose ends. Ours are real models from our own collection, and an effort to share with you our joy of owning these pieces in whatever state they come in.
We are not saying 100% of the pieces out there will have exact same issues, same rashes at the same places. We understand luck may have a big part to play on the overall experience of acquiring and owning our much loved items.
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12 сен 2024