1957 Cadillac Dollar talk makes selling sense 

My dad gave me a used 57 Sedan Deville for me 16th birthday. What an awesome dad.

". . . and the prospect's wife must never be permitted to interject a comment during the sales talk . . ."

My dad had a used 1959 Cadillac during the early 1970s. It was in excellent shape and fun to drive.

I'll take your entire stock!

Anyone walking into a car dealer today will find the basic sales procedures outlined here 64 years ago have not changed.

Back then, new cars were redesigned every year , so that owner s current car would look old fashioned and care worn.

The "nickel-and-dimeing" are, in fact, small potatoes, compared to the 25%-30% a new car's value falls the instant the buyer drives it off the lot.

Back then, the rule of thumb was, if you can’t pay for a car in 3 years, you can’t afford that car. Now, cars are priced so far beyond that, that most people can’t afford to pay for any car in less than 6 years. That means, most people are driving cars they literally can’t afford. I understood that years ago. So I never buy new. Always buy at least 2 years old.

I wish I had any of these veh6

Oh, how the mighty have fallen.

Little has changed in 2024. It's still the same hustle. Rushing and taking advantage of prospective buyers. Another reason many avoid dealerships.

Hey, if you lose a few hundred on each car you'll make it up in volume.

everything about the trade in and nothing about the sales price markup...this was before the Monroney sticker

Should have gone with the Imperial - 392 Hemi

always amazed me how bargaining started.. pick a price and stick to it.. No haggle. End of the game

Ok so I want a 1957 Cadillac eldorado brougham what can you do besides 13 grand

Given Cadillac owners are theoretically great businessmen, it's surprising this film treats the first customer like he's an idiot. For example, it never dawned on the guy to sell the car privately given 'Cadillacs have such great resale value"? And why would he ever go back to the same dealer if they keep trying to gouge him each sale?

Put that coffee Down!

This announcer sounds a little like George Fenneman but he worked for Groucho Marx & they were sponsored by Desoto so it's gotta be someone else

Keep the 55 Cadillac it's much better looking than the 57. Keep it in the garage till 1980 and it will be worth twice what you paid for it new.

This dude is getting screwed lol

The first guy might want to hold off on that new Caddy until his teenage son goes off to college or gets his own car.

Imperial was a WAY WAY WAY better-engineered car by FAR

Smart buyers bought a loaded Oldsmobile

Deceit and dishonesty have been hallmarks of makind for millennia.

Cadillac is no longer the champion in holding their resale value. I bought a used Lexus five years ago. I priced similar used Cadillacs with the same mileage. The Lexus was more expensive but it has been very reliable. There is a guy I work with that wants to buy it from me but I am not selling at any price.