My older brother and I used to look forward to the Chevrolet commercials on Bewitched and Bonanza, especially in the early fall when the new models were being introduced. Our dad had a 1960 bubble top Impala and was getting ready to buy a new one. He finally pulled the trigger on a new 68 fastback Impala. It was light years ahead of the 1960 in ride and comfort. Style too. I was never a fan of the rear wings on the 60 Impala. After all the years that have passed, I am still a Chevy guy. I have to give credit to my beloved dad for that. I am 69 now and have many wonderful memories of those times and how simple they were compared to now. Great video, thanks for sharing.
Thank 9M (formerly GM), sponsor of both shows. At the time most shows had A SINGLE SPONSOR and companies paid handsomely for that privilege. And, since GM was the LARGEST COMPANY IN US (nobody invested more in advertising than them as well, not even P&G) back then...
@@jimmadonna1436 You're right Jim. The Kardashians aren't the Gabors. With the Gabors atleast they knew the President length of term was 4 years. With Kim and Kanye they congratulated Obamba on his win even though he was just 2 years into his term.
This extended commercial was originally seen at the end of the September 27, 1964 "BONANZA" episode, "The Hostage". There was a period during the 1960's when Chevrolet, "BONANZA"'s sponsor, would present this kind of commercial at the beginning of a new season to showcase their new models for the coming year. Lorne Greene would advise viewers at the beginning of the episode that it would be presented without commercial interruption, and to be SURE to stay turned for "an important message" from Chevrolet at the end of the program. During the 1964-'65 season, they also sponsored "BEWITCHED" {with Quaker Oats}, and partially sponsored "THE MAN FROM U.N.C.L.E." .
Yes, I remember seeing it. And being in Detroit, this was a big deal. Incidentally, it was the Campbell-Ewald advertising agency that handled the Chevrolet account. They were located then in a building on Second Avenue, across the street from General Motors Headquarters when they were on West Grand Boulevard between Third and Second Avenues.
This was a good time for America, when we made most of our cars here and paid workers a living wage to take care of there families and then the wife did not need a job except for taking care of the kids at home and we did not have to Depend on China for the manufacturing of our automobiles and aspirin and excetra.
Seen this before.. Love this commercial and these actors. Always watched Bonanza and Bewitched when I was a kid. My uncle purchased a 65 Impala coupe in August of 1965. He stopped over and took us for a ride. The seats still had the plastic on them.
Bewitched was one of my favorite TV shows, and my parents always watched Bonanza; this ad sure brought back memories!! What a great bit!! Thanks for posting it!! *smile*
The original colors of Endora’s robes from Bewitched seasons 1 and 2. Though they were colorized to green and purple back in 2000, they were actually different shades of lavender.
1963-64 (3G last 2 years, the "very square ones") and 1965-70 (all of the 4G) Impalas have been the "wet dream" of many "low-rider" fans for decades... The '65 Sport Coupe in particular is a "classic"...
I was only about 10 years old then but I remember commercials like that. They used popular actors to sell things then, I can't imagine that ever happening again.
I had no idea such ads existed. With the actors in a weird combination of in-character/costume yet using their real names. They don't do anything like this anymore and all traces were removed from the syndicated reruns.
Poorly designed and constructed cars, sold based on superficial appearance rather than on functionality and quality. Bewitched was one of the most obnoxious television series I ever saw. The premise was stupid. The scripts were asinine. It had nothing of value to offer. Meanwhile, In the real world, where people couldn't move objects by twitching their nose, there was the Vietnam "police action," here young US men, some of whom were forced to go there, terrorized the local farmers and villages, and killed them reasoning that they might be harboring "enemies." As long as they were killing farmers and villagers they found it hard to avoid killing little children too. Then when they came back to the states, they found it hard to find employment. Not because of anything they did in Vietnam but because unlike people who had not fought in Vietnam, hearing a firecracker go off startled them
This is hilarious - I love how all of them are presenting the designated cars "in character"! 🤣Just about lost it when Pernell pulled up in that Corvette.
Very cool, too bad the video quality isn't better. The disk brakes on the Corvette were a good thing, but Studebaker put them on the Avanti two years earlier.
@@oscarfairley4779 Yes, but ABC had at least two color shows by the 1962-63 season, the Flintstones and the Jetsons. The Flintstones was presented in black and white for the first two seasons, so the Jetsons was ABC's first color series from the first episode on.
@@joelgoldenberg1100 yes I knew that. The Jetsons lasted one season, most remember it from the reruns. I remember how surprised I was when years later, I saw the early seasons of the Flintstones in color.
@@oscarfairley4779 I was born in 1963, so I only started watched the Flintstones in syndication in the 1970s, albeit on a black and white TV. But because the syndication version omitted the intro and ending credits of the first two seasons, I knew the series was in color because of the "Color by Pathé" identification.
@@oscarfairley4779 Speaking of NBC, did you know that Elvis Presley's 1956 appearances on the Milton Berle and Steve Allen shows were in color? This was unfortunately before the days of videotape (both programs were shot live) and they only survive via black and white kinescopes.
It didn't have to be high resolution because people had roof antennas. You got a lot of snow and most people were happy sitting around watching TV together as a family.
We had a white 1965 Lincoln Continental back then. That was really a nice car. Of course being a rambunctious 7 year old I was always playing with those push button windows.
Bonanza and Man from UNCLE were on NBC. Bewitched was on ABC. It seems so unusual back then for a network (NBC, if this was truly aired on Bonanza) to be advertising another network's show by allowing the sponsor to showcase "Bewitched".
How about having ONE OF THE FIRST AMERICAN TURBOCHARGED ENGINES* EVER? That '65 Corvair Monza Coupe had an optional 180hp (gross) T-2.7L H6 (yes, a "boxer" engine, like the Porsche 911 or most Subarus). That's how BALLSY was GM with their tech in the Corvair... BTW, by '65 (start of the 2G Corvair) most / all of the OG's "suspension bugs" have been exorcised from the rear-engined Chevy. * along with the Olds version of the all-aluminum Buick 3.5L V8 (only Olds turbocharged it), the same engine GM sold its' machinery and blueprints to BMC (British Motor Corp.) and became a guest in many engine bays of their vehicle brands, including Land Rover and Jaguar until sometime in the 2010's (by then uprated to 4.6L)
I believe the tubrbo was introduce in 63, but only up to 150 hp. I had a 64 with 110 and 4spd; it was a hoot to drive! Much better handling than my 63 or 64 novas.
The Chevrolet brand was so big in those days that they were the SOLE sponsor of Bonanza and before that the Dinah Shore show .Those were big days for GM that individual brands could do that type of advertising support . Ford could do a half hour show with distant cousin Tennessee Ernie Ford variety show and a couple of years with their other distant cousins Hazel sitcom .
Pretty cool commercial Bonanza and Man from Uncle were on the NBC network and Bewitched was an ABC network show. I wonder how Chevrolet worked that out.
Chevy sponsored all 3 shows (... UNCLE and Bewitched partially and Bonanza in full) and GM was the largest US advertiser back then (P&G wasn't yet there, but would be in the Top 5) and the largest Company in the world, so they had PULL...
I always knew Adam was the Pinnacle of Bonanza always wearing black law degree oldest son owner of the Corvette beat it Little Joe I got a real sports car to drive
This shows just how much clout advertisers had when their sponsorship was exclusive to an entire show, before program airtime was sold to multiple companies. Makes me wonder if the SAG union also got involved, demanding that performers not be obliged to shill for products to this extent. Think of how much TIME went in to shooting this extended promotional piece…!!
Dale gracias a que General Motors (fabricante de Chevrolet) era EL PRINCIPAL AUSPICIADOR de ambas series en DIFERENTES TELEVISORAS EN EEUU (y parcial de la tercera que apareció alguien, EL HOMBRE DE CIPOL).