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1967 Wards Riverside 125 Montgomery Ward Benelli Cobra Sears Catalogue Classic Vintage motorbike 

MotoTouring World Wide
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This video was taken at the Seattle VME (Vintage Motorcycle Enthusiasts) show in December 2019.
About this motorbike: During the 1950s through the early 1970s Montgomery Wards and Sears Catalog department stores were heavily into rebranding primarily European bikes as their own brands. Montgomery Ward's bikes were mostly Italian-made Benellis and French-made Motobecane mopeds that were rebranded as Wards Riverside. Sears imported Austrian-made Puchs, Italian-made Gileras, and Vespas all rebranded as Sears Allstates. This model was based on the Benelli Cobra.
When you purchased one of these department store bikes either through the catalogs or in the store, it came in a crate with the purchaser required to do some assembly. Typically that included installing the front fender and wheel. Installing the handlebars and controls. Installing the battery and seat, and making all the final adjustments such as the chain tension, brakes and controls, tire pressure, and lubrication. None of that white-glove setup that motorcycle dealers provide today.
Exhibitor: Jeff Earle
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8 окт 2024

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Комментарии : 5   
@MotoTouringWorldWide
@MotoTouringWorldWide 3 года назад
Join Facebook for "ALL Motorbike Brands". We are "MotoTouring World Wide". Post your favorite photos of your motorcycle especially during travels. Join private Group at facebook.com/groups/MotoTouringWorldWide/ Instagram at instagram.com/mototouringworldwide/
@mikebrookshire3464
@mikebrookshire3464 10 месяцев назад
Dad bought one and showed me how to ride it ,it was the first time I'v ever ridden a motorcycle. Had to lean over to start off as my legs weren't long enough to stand flat footed. Thanks so mutch for posting this.
@MotoTouringWorldWide
@MotoTouringWorldWide 10 месяцев назад
Hello and thank you for watching 🤙. Excellent memories for sure. I remember back in the 70's when I was little looking thru my parents Sears catalogues and seeing these motorcycle home kits. Such a simple cool bike back then. Thank you for sharing your experience ❤️🤙🏍️
@Maaaatttttt
@Maaaatttttt 2 месяца назад
I had the honor, the privilege to ride one of these I believe. My father bought it from the neighbor for $100 and got it running. He is better with motors than I am. It was painted orange. Found in a basement in a brick home. Opened up the crankcase and water came out. The house probably flooded because ours would next door at times. It came with a manual that said 1966 Benelli sprite barracuda i thought it said. But this is so close this is sort of it or it. It was sort of a Frankenstein bike I would call it. it was missing the strap. Seat was maybe replaced and torn at back and we taped it. It was already painted bright industrial classic orange. He fixed the clutch and engine i helped a little holding tools flashlight or whatever. Got a certain spark plug and got it going and I learned to ride it. Took of first time but didn't know how to get into second right so i just held the clutch in. The gearshift and the brake were on the opposite side because it was Italian i think my dad said. Had a little box you could put tools in. I put skull decals (stickers) on it and taped a radio on it. 125cc was great. Little egg shaped motor. Turn on and off gas. Kickstart. The electric didn't work or no lights. Speedometer didn't work. The tires would inflate but old and dry rotted. I wouldn't ride at night anyway just alleys and trails and such. I think some water came out of the exhaust when it first got fired up after a long time.
@MotoTouringWorldWide
@MotoTouringWorldWide 2 месяца назад
@@Maaaatttttt ,, thank you for watching 🤙 Such a wonderful story that you are sharing with us. Excellent memories ❤️🤙🏍️
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