Commercials from 1971, from the Nixon Presidential Materials at NARA. Ads for The New York Times, Harry Jacobson Clothes, Arco, True cigarettes, Motorola TVs, Ragu, and United Airlines.
As a songwriter, I really admire and respect whoever wrote that jingle song for True. I smoked a few True's when they first came out, but I didn't like them. Winstons and Pall Mall were my brands. Can't forget Camels
These commercials were actually seen during 1970. Sinclair vanished, after they merged with Atlantic/Richfield to become "ARCO" (which is now part of "BP"). The True ad was among the last to be shown, before the ban on cigarette advertising began on January 2, 1971. Raquel's special ("Raquel!"), co-sponsored by Motorola, aired April 26, 1970 on CBS. Enzo Stuarti also recorded an album for Ragu {mail a dollar to them, and get his album, "That's a Nice"}.
lol would’ve been funny if they switched the cigarette advertising jingles with more truthful advertising on that final day. The tobacco industry would’ve been sooooo pissed 😡.
Careful on claims. While it is true, you could NOT advertise a 'cigarette' on TV, Marlboro found a way around this until 1999 (the last year of 'the Cowboy' commercials)...you see, if you didn't show the pack open, or the cigarette, or it burning, you COULD advertise...so Marlboro had 'Marlboro GEAR' that you COULD advertise about...and, needless to say, you COULD make commercials about selling the GEAR (which just inadvertently hocked smoking, as a 'sideline'))...so if you feel you've 'seen a cigarette commercial since 1970 (I remember $0.25 a gallon gasoline, so sure I remember them)...it's because of the Marlboro Gear of the late 80's and 90's that you do!
It's amazing how important The New York Times was in 1971 and how they were respected as an objective and legitimate voice for not only New York City, but much of the United States. It's sad how journalism has fallen. It seems it either represents one point vs. the opposing point of view. Are their any truly objective thinkers in modern day media?
There never was a "truly objective" angle or point of view. Journalists conned the rest of us that their trade was scientific. Funny... They bring so much suffering in the world today. Curse them.
I think perhaps *your* perspective has shifted. This just reeks of the bad faith "but both sides!" argument. What I would argue is that the media has shifted to serve only the very wealthy interests, due to the massive consolidation of media ownership.
compared to others at the time, they were weak, but easier to smoke than Carlton. They gave them away in the mail like others then. They changed the blend/ pack design later...got better.
@@user-cs6up8eq7s You have to go to a tobacco shop or a place that carries them. Back in the day they were everywhere because cigarettes were not this expensive. Due to no advertising the only cigarettes carried are the popular ones. RJR makes these now and they are quite expensive. They are almost $15 a pack where I live. They are one of the most expensive brands on the market.
@@frankdenardo8684 But he did say COLORADO first. I'm a native of beautiful Denver, the Mile High City! Out skiing is probably the best. But that's just my biased opinion! lol /s
1:55 A beautiful, romantic, and appealing cigaret commercial from the twilight days of TV advertising for them. A catchy tune, with a beautiful folk guitar arrangement, which believe me, had I not known any better back then, I would have been easily swayed by this attractive couple
when I quit smoking in 1976 it was True cigarettes that I quit. Best decision ever as my health would be trashed if i kept smoking those damn things...
The creator of Ragu (who sold it to Cheesboro-Ponds in 1970 I believe) went on to later create Francesco Rinaldi. Both brands of course continue to exist to this day.
Note, cigarette ads were banned effective January 1, 1971 and that was the last day cigarette companies could run their ads. It was really a very big event.
More commercials were shot on tape in those days than we realize today - since the ones that have circulated over the years were all 16mm prints, either individually or included in 16mm network prints of shows, but the 2" tape copies were nearly impossible to distribute. In this case, this tape was clearly a demo tape for a production house that specialized in videotape commercials - how it ended up in the Nixon White House Communications Agency collection is a mystery, but I suspect that someone sent it as a demo to possibly shoot tape commercials for the Nixon 1972 campaign. And the campaign did use videotaped commercials, especially "man on the street" type things.
Me and my family used to have a Motorola-era Quasar TV almost exactly like the one in front featured at 3:04, it was a hand-me-down given to us around 1987 from my grandparents who bought it new back in the early 70s, and had upgraded their set at the time (to a new RCA XL100 set with cable-ready digital tuning and all). IIRC, it was a "works in a drawer" set just like the one featured here. In spite of some of the other comments here mentioning how unreliable those Motorola-built Quasar sets were (probably part of the reason why Moto sold Quasar to Panasonic/Matsushita around '74), it was a great set though and never gave us any problems that I can remember. I remember it had a great picture, especially since we also just got cable TV around the same time. My grandparents even kept the manual that came with the set, and strangely, the manual was both an owner's and service manual (it even had printed screenshots of oscilloscope displays of signals at certain points in the TV's circuitry as a guide for TV servicemen).
The last cigarette commercial on TV aired 1 minute before the ban went into effect,at 11:59 pm January 1,1971 on The Tonight Show Starring Johnny Carson.It was a commercial for Virginia Slims cigarettes.After thatt,the ban took effect and cigarette ads on TV were no more.
Great quality. You can hear the audio print-through from the quad master! I had forgotten about that effect. I particularly remember the complicated lyrics on the RAGU spot.
Wow, a beautiful singing brunette encouraging me to smoke. Lol. I just wish i had seen this commercial back then when i was age 11 in 1971, if i did i would have started smoking a lot sooner. Lol. Of course, i shouldnt joke about this...
I'm sure they were, but they had to have been shown at other times as well. A few years ago I went to the Museum of Television & Radio to watch an episode of "That Girl" from 1967 so I could spot Teri Garr, and they had all the commericals on their videotape, including cigarette commercials(I think it was Kent or Lark, or something like that, I forget). FYI, Lew Parker was a chain smoker himself who died in 1972.
All kinds of confusion in the gasoline retail biz! It's surprising where some old names have been retained! and many stations keep changing brands - I know a Pittsburgh gas station that was a Marathon,Gulf and finally a Sunoco. Oddly all three brands have an historical connection to Pittsburgh. Both Gulf and Sun Oil's predecessor started here and Marathon was (is?) headquartered here.
How about that! I have a Sinclair transistor radio that I would guess is over 50 years old. It takes one 9-volt battery, and maybe someday I'll get it fixed up. It's AM only, but I love it to death just the same. I looked for this commercial, and your e-mail led me to it.
"True gives you everything you've ever wanted in a cigarette." As a smoker of some 45 years, I still don't know what it is I've ever wanted in a cigarette. Of all I am certain, around 1970, I screwed up big time in order to be cool and groovy...hack, hack....
robert glenn mom just had all those bypasses. Me I could give a good god damn. I quit 15 months ago. Guess how much I saved? If you want to smoke by all means light another.
I remember trying True cigarettes back in the late 70s. They used to sell them 2 packs for the price of 1 all the time at walgreens here. They tasted ok. There were lots worse. Barclay were one of the nastiest cigs Ive smoked.
All old ads seem ridiculous unless you're old enough to have seen them new! It's like music - Disco seems silly to those under 50, to the 50-65 crowd it's "nostalgic" LOL!
I wonder the same thing. Wonder if hip-hop music will be around in 2055. I know things change, but I can't imagine 2055. If I'm still living, I'll be 92.
So many memories from childhood. I was dazzled by the technological possibilities of Quazar's 'Works-in-a-Drawer' (R), Rachel Welch was something the older kids jabbered on endlessly about, loved flying United on family vacations to Colorado. As far as I'm concerned United went downhill after they started repainting the planes wt the red. orange and brown stripes.
The irony is that the lady was criticizing the World Trade Center towers (one of the photo's shown was one of the towers at a very early stage of construction).
TV ads must be very regional, at least in 1971. I was 16 years old in 1970-1971 and I don't remember any of these commercials. And I live near Los Angeles, not in the back-woods. But I do know much of the back-story to that ARCO Ad. My Father worked for Richfield Oil Co. starting back in the early 1950's until 1984(?). One reason for the Atlantic-Sinclar-Richfield merger was due to an Anti-trust suit by Bobby Kennedy. Today ARCO was absorbed by BP.
4:33 - to end: One of THE FIRST videos with Ian McShane in it! From Airline Ski Commercials in 1971, to John Wick in the 2010's...quite a long path up!
The Motorola TV spot at 3:00 was from 1970. I looked through microfilms of newspapers, and the show that Motorola sponsored was April 1970, so that's the date on this set of ads.
In later years, Quasar dropped the "Works in a Drawer" feature. I think the selling point was that it made the sets easier to service, but at another youtube spot, namely "The Quasar Color TV System", somebody posted that it should have been called "Works on the Floor". Maybe it wasn't an advantage after all.
I read something that stated Motorola developed the Quasar brand specifically to enable the company to sell off the TV production division at some point (which they did, to Matsushita Electronics, who already marketed the Panasonic and Technics brands)
I read in a book, which I still have, but right now forget the title, that toward the end of Motorola's TV-making days, that their TV sets were leaving the factory with 150 (sic) defects for every 100 sets. That averages out to 1.5 defects for every set. Also, I read at Wikipedia that the Quasar brand was dormant for several years, but about tow or three years ago, Panasonic revived it.
"When you smoke true, you get all the flavor and the filter too" Not to mention cancers, COPD, diabetes, smoker's cough, and emphysema! I wanted to be a smart butt!
Enzo Stuarti was a real gentleman and an amazing singer who had a pretty illustrious career before those Ragu ads. It's a shame that that's all he seems to be remembered for. Stereotyping at its worst!
