1971 Plymouth Fury vs. Ford Galaxie Dealer Promo Film Mopar is a registered trademark of Chrysler Group LLC. Master Tech series training materials are the property of Chrysler Group LLC and are used with permission. MyMopar.com
Oh, the memories! Back in my younger daze, while stationed at Fort Carson CO, back from Sept1973-April 1976, I owned a few cars and motorcycles. One car happened to be a 1970 Plymouth Fury I, that I bought off a local municipality with the help of a civilian friend/boss I worked for pumping gas part time. That car ended up being one of the all time great party cars I’ve ever owned, that was big enough to fit six big guys in for a comfortable road trip. Apparently it was used by a Police Sargent Detective, that retired. Now remind you this was just after OPEC I where gas went from around $.30/gal to $.40+\gal overnight! So the big Fury I with the big honking 440 Commando Police Package Wagon had to go! I ended up buying it for $800!! With under 50,000 miles an only 4 years old! I thought even at 10-16 mpg was a deal! Especially since I was making plenty of gas money pumping gas! So I took what we ended up calling The Battle Beach Wagon, that seeing as how on Post was a fully equipped Maintenance Facility with lifts and machine shop you could use for projects for free, all you had to do is reserve a lift, good for up to one week or your project was finished. The attendant was a professional mechanic for advice and help at times and all you needed was to hand him your Military ID and he would give you what looked like a key ring with numbered brass chips set in with a hole, that you would turn in one at a time for any tool you might need and they not only had tools, but a parts counter run by NAPA! Run by the Post PX at discounted prices!! So with the help of my Motor Pool buddies I ended up adding long tube headers, Edelbrock High Rise Intake with Holley Carb and complete Accel Ignition System, plus a 3:55 Posi Trac rear differential. Replaced all the brake pads/shoes, then cranked up the front torsion bars, while adding HD Helper Leaf Springs and HD Shocks all around. We had so many crazy times up in The Mountains with that Wagon! That was built like a Tank! In the winter was almost unstoppable with the 4 Firestone Town&Country Snow Tires I had all around with studs in the rear, plus Tire Chains for when it got really bad. I ended up packing all my possessions in that beast when Honorably Discharged and traveled home to Massachusetts from Colorado. My brothers loved The Battle Wagon, but my dad didn’t want it parked in front of his beautiful house! I ended up selling it to a good friend who was going to school for Under Water Demolitions across Country in California! I gave him a decent deal and got all my money back, plus took the trip with him out to California I ended up staying a while with him before flying back home to work in the families Trucking Company. Man the Furious times I had in that Fury I !!!!
This is a 1971 Plymouth Fury verses Ford Galaxy 500 Dealer Promo (promotional) Film. The idea here is to promote the product in such a manner as to assist the dealer himself to similarly promote the product. If he successfully promotes the product he has a chance to become a sales leader. The more product he sells the more money he and the motor company will make. The product he will be selling is the Plymouth automobile. Plymouth is an old name which goes way back to the early settlers and it was given to the most affordable division of the Chrysler Corporation. Other divisions were the Dodge, Desoto, Chrysler, Imperial, and Dodge Trucks divisions. Chrysler was named after Walter P. Chrysler who started making these products with his own company after he had worked for other companies. He built a tall building in New York called the Chrysler Building which is no longer owned by the company.
In spite of being a Mopar fan, I might have to agree that Ford had the edge in 1971. A few years ago, I got into a discussion with a retired city policeman about the handling of Dodge cop cars. He said that the Dodge cars were inferior with the brakes and steering compared with the new cars they got in 1972.
Those fifth-generation Fury models were the best yet; the fuselage styling meant more room, while the available 440 V8 still packed a punch with regular fuel.
The six cylinder cars were probably used for "bait and switch" purposes. I'll bet they were the ones in the paper advertised for a too-good-to-be-true price, and many people got upsold to a model with a V8 larger than 350 cubic inches. Because, "who wants a Six in a big car?" The loss leader bait was probably 3 on the tree, also.
Back in the early 80’s, I had 71 Newport 383, the Chrysler version of the Plymouth. My buddy had a 71 LTD 390. We’d get off work about the same time and always run down the road. That 383 boat would smoke him. I flipped the air breather top over to make a little more noise! Fun times and gas @ $1 too!
As Always: Thanks For Uploading this Great Mopar Film. You could never go wrong with Mopars Big Cars. Fury l ll lll and Sport Fury... The 71 Fury is also one of my Dream Mopars... Hahaha,Thanks for making my day!
I would take either one .I had a fury and I had a mercury they both made my wife car sick. These cars were a high school students dream come true for back seat comfort and room.
Nice upload, thanks. These two competed in Australia as well. Chrysler Australia assembled the Plymouth Fury here calling it a Dodge Phoenix instead though. Ford Australia also assembled the LTD here, but it was mainly referred to as the Galaxie. Unlike in their native America though, the Dodge/Plymouth handsomely outsold the Ford. Both were replaced in the early seventies by long wheelbase versions of locally designed Fords and Chryslers.
Ford's Country Sedan, was the equivalent to the Custom Suburban, Suburban was the equivalent to the Ranch Wagon, the Country Squire was equivalent to the Sport Suburban.
I don’t think I’m in a financial position to go all the way up to the Fury III but the Fury I or II will give me more bang for the buck anyway. I pay 3 or 4 hundred dollars less and still get to take advantage of the high resale value because it is still a Plymouth. It is better to buy a smaller house in a good neighborhood because most of the extra value you can expect to acquire has already been baked in. Why buy an Imperial when a Chrysler will do? You don’t get much extra bang for your buck when you move up. The extra money you spend just goes to the motor company.
Dad ordered his 67 Fury with a vinyl top for $100.00. Gave him an extra $200.00 at trade-in time. Seems that most people lost the price advantage of a lesser model at trade-in time.
These were the taxi of choice back in my youth. The Plymouth Fury with the Slant 6 ruled the fleets and it probably goes without saying that the taxi driver smoked inside the car all day too. Finally, there was no need for the add-on vinyl seat covers one sees today.These came factory equipped with thick vinyl upholstered bench seats front and back.
Our 75 Fury was dark green, with a green interior and green vinyl bench seats. The interior generally held up well but the vinyl may not have been of Taxi standards.
Generally good solid vinyl in those days. Its funny to see when someone has gotten an old vinyl seat car from Grandpa and advertises it with leather seats.
Who needs taillights? Because of Democrat mainstream media support of the BLM bowel movement cops in this state can no longer pull you over for missing one. The false narrative is that blacks are targeted. The mainstream media have no evidence that young African American males are targeted at a rate inconsistent with their participation in violent crime. What the law does is to further tie the hands of cops by taking away an important tool for their stopping someone in the area where a suspected crime occurred. The people who suffer are the vast numbers of hard working and law abiding African Americans who don’t get policing equal to their counterparts in rich white, sometimes gated, suburban enclaves.
I've got a 68 galaxie, the driver controls sure did change for the worse in the newer model. None of the issues listed here exist on my car, besides the trunks are the exact same
Golly! That Plymouth is just so superior to that Ford. I am so glad Chrysler sponsored, researched wrote, produced and distributed this information. I have to wonder, though, if the results would have been totally different if Ford had put this information out. Gosh, makes you think.
senorkaboom This was a sales traing filmstrip for PLYMOUTH dealers to show selling points. It was not for the general public.(not an ad or "documentary" film). I assume that Ford (and Chevrolet) dealer training materials highlighted the advantages of their cars over their competition. Since this was made FOR Plymouth dealers, Naturally it was paid for by Chrysler Corp.
I doubt you'll find a Ford film comparing it to Plymouth. As Lee Iacocca said about his time at Ford, we never paid any attention to Chrysler. It was GM, and only GM, that we watched.
Brad Kay Perhaps, I was just replying to the O.P. who was suspicious of the "outcome" of the film (as if it were rigged to fool the public.) I think he didn't know what a dealer training film was. In the event that FoMoCo was actively ignoring MoPar, It's still natural to assume that they (FoMoCo) did produce material for their dealer organization that showed where "Ford beats Chevrolet". and verse vicea.
These Chrysler chassis were so badly engineered that 35 years ago people used flat bar extensions in the rear to lift up the sagging rear leaf springs to prevent their cars from scrapping the pavement........I made pictures of this back then :-)
As always, thanks for this precious slideshow...you're a champion. The bit at the end with the records and the young couple is pretty cringey! (Louis Armstrong was to die later in 1971...RIP, Satchmo.)
Dash Riprock was wrong Fury III compares to the Galaxie 500 and Sport Fury compares to LTD. In addition the LTD was available in convertible form. Sport Fury was not. Bucket seats and console was an optional interior upgrade.
Our grandfather SWORE by Dodge and Plymouth, and that's all he would buy for he and our grandmother up until he was sold not one, not two, but THREE different Dodge K-cars within the span of two years. These cars were so unreliable that he turned his affections toward GM, and never looked back. Dodge, Plymouth, and Chrysler products were excellent throughout the 60's and 70's. Our elderly neighbors up the street had a '71 Fury that was just a super car to ride in. Today, cars are nothing more than great big computers on wheels.
I find what you said about K cars being bad hard to believe. I just turned 70 and i knew people who had them and i only heard good things about them. If you are talking about the car that replaced the Duster i can see it because they were rushed to the market to soon and had problems for the first year and a half but then became very good cars.
@@kipbrown1549 With rusted out front fenders on the Volare that Iacocca had to fix from a company that was almost bankrupt. Most recalled cars until the GM X Cars (Citation, etc.) wrested the title away from them.
By that logic the Chevrolet was even better. How many cars sell it a particular year is a result of more than care quality. Other factors that affect sales are how many current owners there are (who would be predisposed to buy another), how many dealers there are for the brand, how much advertising a company can afford, how many cars they can build (if demand is so high they can't build enough the normal short term response would be to raise prices), and other factors. Following your kind of logic, I could say Plymouths were better because they sold more to the most demanding users: police departments.
Chrysler promoted the fact owners didn't need to bend over to incline the front seat to gain access to the rear on two door cars, but when you need gas.....
unibody which grows weaker from corrosion. leaf springs where the trunk floor rots out and the anchors pop through, ballast resistors which cause no-starts, and torsion bars which give the ride of a buck board. No wonder they sold more fords.
Chryslers big mistake was to duplicate the Ford/GM float starting with the Volare/Aspen. Before that they had a market to themselves of people who preferred a car that would settle down after a bump and knew where straight ahead was. The Aspen/Volare commercials claiming a big car ride are funny because someone who liked the C body ride wouldn't have bought one. And my personal view is if I wanted float I'd got to Ford or GM because they were the true float experts and Chrysler was a amateur floater. Anyway, Chrysler got back to a tradition ride'handling combo with the 93 LH cars. Meanwhile, GM was still trying to figure out how to make their FWD floatmobiles track in a straight line and Ford was still selling RWD floatmobiles. You might note how well received the first gen LH cars were.
My 1971 Galaxies' body was rotted from the front to the back when it was 8 years old. I loved the car, but I believe that the Plymouth had an edge with their taught unibody and tight torsion bar suspension.
dicarlo57, bullshit...from 1967 to 1976 fords were the worst rust buckets out there...mushy coil springs and a couple hundred pounds of sound deadening got them off the lot, but after the 12 month 12,000 mile warranty was up, nobody at ford gave a shit, until the class action suit over substandard steel...the 71s were the worst...
By 1970, Chrysler products were inferior to GM and Ford products in most respects. Mopar was pushing horsepower, but their drivetrains were much less refined and smooth than GM's. When I was growing up, my parents owned Chrysler products. In 1967 my mother got a Buick Skylark wagon and I couldn't get over how much nicer it was than her Dodge wagon. From on, my family never bought another Mopar product. Many years later, I asked my father why he used to buy Chryslers. He said that when he was growing up, Chrysler had a reputation for engineering great cars. But, as its money woes intensified, it lost the ability to competed with GM and Ford, So, it tried to compete by offering quantity over quality.
70s was an awful decade for cars . By 50 thousand miles they would start to rust . Interior would be worn out , dash cracked . Engine would start to smoke and use oil .Chrysler products especially . Come to think of it the 70s sucked on pretty much everything . Music , fashion . economy . Few exceptions .
Chrysler's full sized luxury models have always been lemons. The Fury is better looking, but you had to go with the Impala (not the Galaxie) for reliability.
5:02 Interesting spin Chrysler tries here. In this film, they boast that their rearview mirror is wider than Ford's for better rear visibility. But in another comparo the Chevy Impala has a wider mirror, which Chrysler says hinders visibility out ahead. Methinks they full of crap.
This sort of comparison with the competition sales training continues today yet the information seldom makes it into a salesperson's presentation to a customer. Those who use it extensively are generally newbies and those who last long enough find out its not of much use. For instance, in this case, it wouldn't be much use unless a person had already shopped a Ford, gotten a good presentation from the salesperson, and decided not to buy at the time. How often does that series of events occur? Particularly useless is talk of why a car's styling is better. Styling is taste. Taste won't be changed by telling people why they should like a certain styling feature. But the big thing is that "proving" a car a person is considering isn't very good tends to be taken by them as an insult to their intelligence. A salesperson must sell the benefits of their product without knocking the competition.
Brad Kay Nothing is sold that way today. The factual merits of the product take a distant back seat to the individual’s ability to use the product for self-affirmation. Not what the product is but how it makes you feel. We are post-facts, post-Truth. This hyper-modernism has been associated with the cultural Left for several decades but Trump has embraced it as well.
because of the gas crunch.. they put a slant 6 / super 6 into everything.. even normal cars got slant 6 with 4 on the floor... totally weird by todays standards
THE 318 WAS A GREAT MOTOR.. THE SLANT 6 CAME IN ALMOST ALL THEIR CARS BUT THERE HUGE CARS CAME WITH THE 225 SLANT 6.. THAT SHOWS HOW STRONG IT WAS..NOT LIKE TODAY .. CARS DONT LAST..
This car was built before the first gas crunch. There were several reasons for offering 6cyl manual trans cars. One was the ability to advertise a low price. Dealers especially liked being able to advertise a full sized car for $xxxx to get people in. There also was a bit of a market for cars like this. Some people wanted a full size car and would take a stripper before buying a nicely equipped mid size. Mid 70s I worked with a woman who had a 2 door sedan Biscayne 5 cyl manual trans. She was under 5 feet tall and couldn't have weighed over 90 pounds. Her husband wasn't much bigger. After the government required any fuel economy advertising be based on government tests the desire to advertise high gas mileage pushed manuals and 6 cyl into cars like the 78 Monte Carlo and LeBaron. Not that they really ever sold many.
Definitely a cooler car than Ford Galaxie with better engines minus the Ford 302. The 318 Mopar is comparable to the Ford. Somehow, the Impala outsold both of these cars.
Screaming dumbassery. * Fuel tank on the Ford in a safer location * Ford trunk might be slightly smaller but has more usable deep shape * plastic grille is lighter than metal and won't rust, and no apparent strength issue * Just silly 'backup lights can get hit by a bumperguard" but somehow Plymouth's backup lights can't * Ford's narrower rearview mirror means less blocking of forward view * Fords 15 vs 19 different paint choices--seriously?!! * Singers endorsing Chrysler --absolutely zero qualifications
@@jamesaandfAutomobile factories were converted to build aircraft for the war effort. Buying a new car was difficult during the war days and it took some time for peace time production to come back on line.