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In the arms race that is the digital cinema camera market, the RED One was undoubtedly the atomic bomb that not only rocked the camera market, but also shaped what it would become for the foreseeable future. In what is now legend, at NAB 2006, RED unveiled a shiny aluminum prototype, and took $1,000 deposits for the RED ONE. It was a 4K resolution digital cinema camera. A shockwave burst through the film and video production world. The digital cinema camera came to market, and it would be within reach of the owner-operator. The ripple effects of this camera can still be felt in the digital cinema world to this day. The RED ONE captured 120 frames per second at 2K resolution and 60 frames per second at 4K resolution. Its Mysterium sensor utilized a proprietary RAW format called Redcode which also revolutionized digital imaging. Redcode gave cinematographers access to RAW sensor images. RED forced a camera arms race, and by 2010, every major camera manufacturer was revamping their arsenal. Canon, Sony, and Panasonic all have products that compete with RED in the cinema camera market today. RED created a market, in which a company like Blackmagic Designs, could participate. The drop of the RED ONE, shifted the industry toward affordable, digital cinema cameras. It likely would have happened eventually, but it would not have happened the way it did, unless RED engineered and dropped the RED ONE, inspiring the likes of Canon and Sony to develop their own armaments.
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29 сен 2024
