I considered this in the past but then my ambitions clicked: I don't want to "partner with a creator" I want to become one. Simply because the ROI is best, yes it's harder from ground zero but at least you have leverage with developing a personal brand over 100k followers and can be a lifetime asset
Theres no reason you cant do both at the same time. Realistically building a personal brand doesnt take much time/effort unless you are trying to fake a lifestyle. Becoming the creator is a slow grind, it takes years to build a big following. This biz model is for people that dont want to wait years. literally just partnering with someone that has already done the hard work and piggybacking an infoproduct offer on what they've built. its a win win for everyone.
