2006 Chrysler Imperial Concept STORY - History, Specs, & Cancellation - (Poor Man's Rolls-Royce)

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Taking a look at the story of the forgotten luxury sedan from Chrysler, the 2006 Imperial concept car. This was a large, noble car that commanded authority, with killer looks, a beautiful interior, and a 5.7L V8 Hemi. It reminds you of very upscale luxury sedans like those from Rolls-Royce or Bentley, but would have cost a fraction of that, between $55,000 - $75,000. Unfortunately, the timing and costs didn't work out, leaving many to wonder, 'What If'?
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30 июл 2024

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Комментарии : 506

@shanetimbers5058 4 года назад

That imperial is a beautiful car they shouldn’t have canceled it

@iNeverHadMercy 5 лет назад

You ARE the official CHRYSLER historian !!

@jaimeramirez-perez7198 5 лет назад

Indeed

@chris809carhunters 5 лет назад

These videos make me realize how many great cars Chrysler should/could have made.

@truckinb23 5 лет назад

I would still pay to get this car today

@Gwolf888 5 лет назад

This car could have saved Chrysler the imperial it's a beautiful and stunning looking Chrysler sedan, drop the ball

@bluelightingwolf85 5 лет назад

Yes this car could have been there luxury version of the Chrysler 300 they dropped the ball

@EpicGoldenWarrior 5 лет назад

Chrysler sold so many Chrysler 300's and chargers, that they were the one of the highest selling vehicles in the world at the time. They didn't need this.

@petermendoza1170 5 лет назад

@@EpicGoldenWarrior The problem with that however is that there are so many 300s and there is a market for clients looking for something more unique. I believe it would have worked.

@EpicGoldenWarrior 4 года назад

@@petermendoza1170 I think they just needed to step up their game with trims. John Varvatos edition was nice, for example. And as everyone says, at least a 392 version.

@wiibaron 4 года назад

Saved Chrysler? Even if they sold 20,000 a year at a 50,000 dollar profit each they would still have been bankrupt.

@carbonfibre_ 5 лет назад

People would just replace the Chrysler logos with Rolls logos just to make people think they were beyond rich.

@CarlosFlores-xf2sn 5 лет назад

CarbonFibre _ lmaooo fr

@1982kinger 5 лет назад

Just like putting Bentley logos on 300s

@jessekohler6000 4 года назад

I never minded when owners would change the grill to a Bentley styled one but once I started seeing people change the actual manufacturers badge from Chrysler to Bentley it started to annoy me. Lol It's designed to look more like a Benz E-Class from the the early 90's not a Bentley Flying Spurr... but posers will be posers.. I saw a Mercedes-Benz SLK driving the other day and the guy had rebadged it to SL65 AMG, it took me a moment to figure out why the proportion looked all off till I got next to him and realised it was an SLK.

@wiibaron 4 года назад

I saw my first Telluride. The owner put a Land Rover oval over the Kia oval.

@OffGridInvestor 4 года назад

You seen the chinese Geely cars? VERY CLOSE copy of the rolls royce. Actually an individual back seat with 1 or 2 small seats for bodyguards on the side of the main central seat. Quite strange. Expected to be chauffeur driven.

@kenshu6813 5 лет назад

Dodge has a habit of making cars that look so cool at the current time but so weird looking after that era has passed... Idk how they do it. I wonder how today's Dodge/Chryslers will fair.

@MarspeedCars 5 лет назад

never thought about it like that but you're right, all of their 2000s concepts were loved at the time but then 10 years later it's like "wtf is that" lol

@kenshu6813 5 лет назад

But I love them.

@autobotavengerfireballxl5339 5 лет назад

The firepower and me412 both look like modern cars

@YachtLife 5 лет назад

@@MarspeedCars 😕🤔 is that coming from a guy who just bought a 2000 charger again? Little confused.

@TheAceKannon 5 лет назад

Yacht Life maybe I’m missing something but, 2000 charger?

@krocialblack 5 лет назад

300 Owners: My 300 looks like a Rolls Royce 2006 Imperial Concept: I would've ended this mans whole career.

@MarspeedCars 5 лет назад

😂😂

@TheRealFobican 3 года назад

Why replicate the rolls royce cars on a 300c when you can make an imperial replica on the 300c which will be a lot cooler to see.

@kw7807 Год назад

As a 300 owner - ☠️💀💀☠️

@madkabal 5 лет назад

The merger with Mercedes was the worst thing that happened to Chrysler!!!

@Legoguy1979 5 лет назад

Not as bad as Cerberus but both screwed us factory workers. Apparently us Chrysler workers didn't make parts, we were a parts plant, as good as the European companies I call bullcrap we had very tight tolerances and tight QC. But Cerberus was definitely worse.

@AE86FTS 5 лет назад

This would have eaten some MB sales. Diamler wouldn't have allowed this.

@Legoguy1979 5 лет назад

Daimler had already left after nickeled and Daimlered Chrysler. At this point Chrysler was under control by a way worse company called Cerberus, they screwed us factory workers bad.

@1240Dax 4 года назад

Zachary Solomon How so? Like I’m not doubting it just curious

@VapidFreak 3 года назад

@@1240Dax it's named after a three headed hellhound. It's not that hard to see how bad...

@FRESNOSTATE1559 3 года назад

That’s what I was thinking 🤔 because I’m sure it would have been a hit unlike the stupid caliber

@ToiletGrenade 5 лет назад

That awkward moment when it turns out the Super Diamond from GTA is actually based on Chrysler's Rolls Royce clone

@bradwhite5884 5 лет назад

Maybe the Super Diamond has some inspiration from this and the Rolls, love it either way tbh

@SCREAMILLUSION 5 лет назад

The back kights definitely are. Makes more sense knowing this car exists. I'd say it's based on both.

@swagvillie 5 лет назад

I was waiting on this comment!!! Lmao

@The2fiddyridah 5 лет назад

This 2006 Imperial Concept looks like that 1 off Saints Row 3

@tonic5673 4 года назад

This car should be on the road with me in it.....

@7homas0wen 5 лет назад

The lighting in this car was wayyyy ahead of its time.

@anthonysmith4857 4 года назад

This was actually my dream car I was working so hard to save to purchase this car I hope Chrysler change their minds on building this car.

@dwlewis7361 3 года назад

Very nicely done! I was one of the many people that was ready, willing and able to buy one of these cars if they'd gone into production. Was extremely sad when they didn't.

@TheAceKannon 5 лет назад

It’s funny how people called this a poor mans rolls royce, but then we got the 300 (which is a pretty good looking car in my eyes), and people still call it a poor mans Rolls Royce anyway lol

@greendayyylmao3427 5 лет назад

poor mans bentley

@hi-fidude6670 5 лет назад

300 is still poor mans. It's garbage compared to British luxury.

@therealdirtydan908 5 лет назад

@@hi-fidude6670 they actually run after 5 years LLL

@hi-fidude6670 5 лет назад

@@therealdirtydan908 1970s Rolls Royces still run.

@hi-fidude6670 5 лет назад

@@therealdirtydan908 Also, its not the engines that break, its the electronics. RR engines are made by BMW and thats the only thing they can make that doesnt fall apart. The Chryslers interior is nothing like a RR, trust me I have seen it in person.

@d.felixphoto2260 5 лет назад

They should have made this car. Maybe even made it its own brand like SRT or even have Imperial level trim on 300s too like Maybach/MB. It would have hurt the 300 sales a bit but it would have a different market. Family/Touring market vs The Imperial would have strictly been a luxury coach. The Imperial would have been everywhere from Concourse de Elegance to every Rap video and it would have taken over that market that may not get a 300 over a MB. If Chrysler couldn't keep it to the standard of the concept then I understand why they scrapped it. All Or nothing

@Qzsz00 5 лет назад

I really love Chrysler this company is great I am hoping to get a 300s with V6 rwd awesome mpg and great power my dad had the 5.7 V8 and it was very reliable and also a very comfortable car to drive

@Anthony-qj7qe 3 года назад

This looks like a modern "Art Deco" design.... simply beautiful!! 😊

@super-gerald 5 лет назад

This really should have been made. Chrysler has a lot of nameplates that have good recognition that have vern dropped over the years.

@johnosbourn4312 5 лет назад

This looked like one beautiful car.

@carlosverajr2544 5 лет назад

Chrysler has great ideas and was ahead of the time, but it looks like they always has self esteem issues

@kloschuessel773 3 года назад

How exactly is this being ahead of its time? And the concepts are bad... Since it wouldnt have sold a lot. Lexus, mercs, bmws, audis are better made, have more prestige than this and arent rolls royce and bentley knock offs.

@201950201950 5 лет назад

I love those gauges. They look just like the gauges in my 1960 imperial New Hampton LeBaron model.

@bradwhite5884 5 лет назад

I wish Chrysler brings back the Imperial and New Yorker cars, it does not feel like Chrysler without them, they had the idea and is should of been in production but it is ashame really, it would be a good rival or competition for the likes of Roll's, Bentley's, Merc's, BMW's, Lincoln's and such of the time especially could go against the new Lincoln Continental and it is a good luxury and expensive version of the 300 and I am sure the Imperial fans and ruch kids would buy it for their collection, just is if as long as they improve their interior quality and such before they do, so yeah

@bradwhite5884 5 лет назад

I can picture it now, a Chrysler Imperial SRT Hellcat New Yorker Redline trim Edition luxury sedan, would sell a fortune and probably everyone who has lots of money to spare to buy it tbh, so yeah

@uscruiser 5 лет назад

Yeah, a big New Yorker Coupe would be nice. 5 meters long, comfortable suspension and the 6.4 Hemi under the hood and it would be a nice competitor to the S-Classe coupe. But people wanna buy SUVs, so it never will happen.

@bradwhite5884 5 лет назад

@@uscruiser Yeah, those people who wants SUV's are the problem and why we do not have nice cars, they do not know anything about cars only wanting a bigger car to have and for other things and reasons of such

@mel1nda12ax7 5 лет назад

US Cruiser: A car like that might just bring people back to cars from SUVs.

@bradwhite5884 5 лет назад

@@mel1nda12ax7 Agreed but it would be hard to do that, car companies are not trying to risk it and cheaps out and just end up making SUV's and crossovers instead of being renovate or that the general audience just want SUVs and crossover because they want that height and big spaces, so yeah

@schystxr 5 лет назад

It looks like a descaled Rolls-Royce Phantom. Just like how the 300 looks like a Rolls-Royce Wraith

@therealdirtydan908 5 лет назад

The wraith looks like a 300c

@edgrossman9060 3 года назад

Until a real RR pulls up next to you

@storyteller1749 5 лет назад

I for one wanted to see another imperial released onto the market. As close to the concept as possible of course. But anything less than the length that was.projected with the concept wouldn't gave worked since all the imeperiald except for those of the 1980's were "land yachts". But it would have been great if only for a few years on market

@vinniecorleone62 5 лет назад

Thanks for taking the time to research & share the details of one of my favorite Chrysler Concept Cars, very enjoyable my friend! I would gladly buy that modern Imperial Hemi powered luxury car if it went into production as I have a strong affinity to the Chrysler Imperial brand going back to the 60's. :^)

@vinniecorleone62 5 лет назад

It is more emulating the Lincoln suicide door flagship of the 60's rather than the Rolls, both are very handsome rides with style, I have owned 5 Lincolns, 2 of which were 60's Continental's including a Black suicide door model, very stylish designs.

@renelepage2078 5 лет назад

I was hopping they would build so I could try and buy one lol , I only heard that the Great Recession of 2008 was what killed it

@mel1nda12ax7 5 лет назад

rene le page: That seems to have been what killed off the Dodge Magnum wagon, too. That, and gas prices going up to around $4.50 per gallon in the summer of 2008.

@samtunks8833 4 года назад

rene le page it is sad

@spikespiegel5024 5 лет назад

Honestly you should have at least 100,000 subs ur vids are top notch

@jamespayne6143 3 года назад

Chrysler always had a good tough drive train, plus the hemi engine is so hard to beat! I'm glad to see State Highway Patrols are using them, I love to see the law "running down" and keeping up with the law breaker's

@momo300s2 5 лет назад

This vehicle would’ve been 🔥🔥🔥to see on the road. Awesome. That color 🔥.

@kevinharrissr5255 5 лет назад

From the side its a caricature of a rolls royce.

@autobotavengerfireballxl5339 5 лет назад

This looks like the Chrysler concept from the movie Logan

@gpatty6538 5 лет назад

Finn Balor thought the same thing!

@autobotavengerfireballxl5339 5 лет назад

Marspeed cause im better then you and you know it

@thomasharris5151 3 года назад

It’s 2021 and I’ll still buy it as it looks…!!! I wish they made this car so badly!!!!

@5amH45lam 3 года назад

1st time viewer, instant subscriber! Great content, I look forward to seeing more of your work! Thanks for sharing. 👍😎👌

@ardentlines814 3 года назад

I feel like if Chrysler brought back the Imperial name, people would actually buy it, and the company may have some sort of revival. How they’re still even in business is beyond me.

@snakehandler87 4 года назад

Love your vids.. thanks for the awesome now retro content

@SayNoToDemocide1 4 года назад

The front end makes me think of the Freightliner Century truck's front end with the grille and especially headlight design, which might not be a coincidence since DaimlerChrsler also owns Freightliner.

@LUIGILIMPLUS 5 лет назад

Tus vídeos son excelentes, un saludo desde México 🇲🇽

@joeychitwood6004 5 лет назад

Awesome video! I subscribed to your channel. Always great content man!

@MarspeedCars 5 лет назад

Thanks for the support bro!!

@joeychitwood6004 5 лет назад

No problem bro!

@arnepianocanada 3 года назад

Its styling traces *directly* back to '50s concept cars that also inspired the first VW Karmann Ghia. True and 'trackable'.

@jaimem.altadonna3117 5 лет назад

Awesome video about the Chrysler imperial. One Of the best cars ever made is the 1990 -1993 Chrysler Imperial

@dont_at_me__ 5 лет назад

Chrysler really did drop the ball in late 90s early 2000s. From luxury to hyper cars, they had everything covered but never released any of it

@rlgwoody8966 5 лет назад

Thanks for the video. I forgot about this vehicle when it was first announced. Appreciate the reminder, it just demonstrates how creative Chrysler used to be. I think the Imperial would have made a fine car for Chrysler, as they needed a halo car for the brand. At the time consumers were focused on cars and not SUVs, like they are today. This car would have attracted buyers who were leaving American brands for Lexus. Fast forward to 2019, Chrysler doesn’t seem to have a future although they have a storied history. If only they took a risks, and Cerberus didn’t gut their R&D, things could be different. Thanks again.

@BrandonHanson 4 года назад

I love these videos and the history of Chrysler. If only this vehicle and many other concepts from Chrysler made would of made them a game changer for their reputation.

@lancetamplin753 3 года назад

Such a fantastic looking car and would have been so easy to keep advancing technologically

@turbo8454 5 лет назад

Beautiful car. As I have both a first gen and second gen Chrysler 300 hemi AWD, I'd certainly have bought one of these.

@williamdomstrand3782 5 лет назад

I saw that Car in person. It was beautiful! I would still buy one today.

@Beach5and 5 лет назад

Not a Mopar fan but I love your videos. I never knew how ambitious mid 00s Chrysler was. They were always strapped for cash, post K-car.

@johnhoward3159 5 лет назад

Thanks for this detailed report

@rustyshackleford309 3 года назад

When I saw this concept I thought of video game designers making cars like in GTA and Burnout, trying to make something that looks familiar enough that you recognize what it is but still unique to the point that it doesnt share the same lines as the real thing

@westpeterman1975 3 года назад

It's a shame that they never put it out there this is one beautiful car and it can hold it's own against any car out there from what I'm seeing.

@unstablebobgable 5 лет назад

Great car, great video. Please do one on the Storm Trooper Avenger

@cheapspeed 5 лет назад

Newly subscribed loved it would love to see more

@jamescartier8728 3 года назад

Such a nice interior; that looks production-ready today with a few tech updates

@YachtLife 5 лет назад

I say they should've made it...think about it....the ability to have it now in need 2020 would see have you looking expensive but affordable. I would've bought one. They had the right mindset, frame, price point, and design. They just had the wrong timing for the early 2000s crash they had

@jlang8213 5 лет назад

I really enjoy your videos, but I've been wondering: how did you come up with the name "Marspeed"?

@MarspeedCars 5 лет назад

Thanks man! A friend of mine actually thought about it when I just got my first Charger. It’s a combination of my last name “Marson” and then “Speed” and it flowed pretty good so it became my license plate first and then RU-vid channel after!

@jlang8213 5 лет назад

@@MarspeedCars Thanks for answering my question! I've been wondering for a while.

@garbage854 5 лет назад

Would have been really nice 😀 My Grandparents had a 1956 Chrysler Imperial Sedan

@Chris_Troxler 5 лет назад

This would have made me a Chrysler fan. I love big rear wheel drive cars.

@Cjrm3gtr 3 года назад

The doors and interior look amazing

@jukeofearl 5 лет назад

Hey man please do a video on the Chrysler Atlantic Concept. That was a cool car. Also the Chrysler Crossfire Concept was badass. If they had made the concept it would have done much better. Great videos man.

@805NAVE 5 лет назад

8:34 the pic you showed of the lexus es330 was a 2002-04 ES300/330. The 05 and 06 ES330 had different headlights, fog lights, bumper, grille, rims and taillights.

@clarencewatkins1634 5 лет назад

Thanks for remembering this great automobile.

@gholland1835 5 лет назад

I was waiting to buy it, then they canceled it. I was crushed

@marcusworld87 4 года назад

I still remember seeing this concept at the international auto show back when I was in high school

@818mega 5 лет назад

What info do you have on the Chrysler limo that was in the movie Logan

@derricklogan2058 3 года назад

The Imperial that I think is the most beautiful was The Original Green Hornet Imperial from the TV Show of the 1960's! That's a car 🚗 I wished I owned!

@williamg2552 4 года назад

The IMPERIAL was SEPARATED from the Chrysler Division, and registered as it's OWN division in 1955. After some 23 years as it's own make/brand...the decision was made to PHASE it back in to Chrysler. I think that was a BIG MISTAKE.

@NateAdam8 3 года назад

Chrysler has had some awesome concept vehicles throughout the years and I'd liked to see them replace the 300 Series with the Chrysler Imperial and make the Chrysler Firepower.

@deedarsarwar7283 5 лет назад

Can we mention the fact that this car had ambient lighting before it was even a thing?

@bluelightingwolf85 5 лет назад

Chrysler could have made a huge difference in the car luxury game this would have been the poor man's version of the Rolls-Royce

@anthonybraceful1945 3 года назад

EXCELLENT VIDEO!!!! I’VE ONLY OWNED BMW’s since 1999 the ONLY American car I considered buying (other than the Corvette) was the BEAUTIFUL CONCEPT CHRYSLER IMPERIAL which was so disappointing to see this IMPERIAL ultimately never coming to production!!! GREAT VIDEO!! I HOPE CHRYSLER CHANGES ITS MIND; THAT WOULD BE LEGAL!!! 🙂

@hemi3005 2 года назад

If only they made an imperial in 2022

@DrMJC13 2 года назад

Great video...cool car!

@theicedlatteMusic 5 лет назад

Chrysler has so many amazing concept cars, I just don't know why they never go through with them

@johnhenry6762 2 года назад

1/64 Scale Diecasts were produced at the time by JADA. True collectors items today. I think there were a green one and a brown one if I remember right ( And yes, I have them both in my vast Collection).

@CarlosFlores-xf2sn 5 лет назад

Since you are a great Chrysler knowledge person is there a Ford & Chevy version of you? Lol

@MarspeedCars 5 лет назад

Lol not that I know of, I always debate whether I should get into more stuff like that

@CarlosFlores-xf2sn 5 лет назад

Marspeed tbh that would be great if you did. I’m a Ford guy but I watch damn near every video you upload since you’re really informative & never become boring at all lol

@DoctorTauri 5 лет назад

Marspeed yea like American cars would be great or maybe a separate channel ?

@Br99klynINg24_8 5 лет назад

@@MarspeedCars why limit yourself. You have a passion for cars. Could expand your subscribers. Pay them Bills and some lol

@JohnSmith-kk1ys 5 лет назад

Thank you!

@LS1007 5 лет назад

Chrysler’s mad designers created a “Frankenstein” vehicle with this creation. I don’t dislike it but the rear looks weird to me. Like it’s coming toward you. Good job and thanks for sharing it. I had never heard of this concept. 👍🏻👍🏻🇺🇸🇨🇦

@willmatic84 5 лет назад

😄 looks like a Chrysler 300 on steroids Good video man 👍🏼

@mel1nda12ax7 5 лет назад

willmatic 84: A really good way to describe it!

@atx-cvpi_99 5 лет назад

The LWB 300 was actually a production version of the Imperial.

@TheAceKannon 5 лет назад

ATX-CVPI there’s a long wheel base version?

@andrewkennedy9704 5 лет назад

@@TheAceKannon yeah. Unless its China only

@andrewkennedy9704 5 лет назад

Seems it was an aftermarket thing: www.allpar.com/cars/lx/rodeo-drive.php

@turbo8454 5 лет назад

@@TheAceKannon It's called the Executive. Very rare though.

@mel1nda12ax7 5 лет назад

turbo8454: Pontiac made a car called the "Executive". It was made from 1965 to 1970.

@georgetinker1292 2 года назад

I don't see what stillantis has planned for Chrysler. But,to bring this idea out of mothballs and replace the 300 with it would be an amazing move..

@rudiknaus4139 3 года назад

Why poor men‘s?? The original crown imperials were up to rolls Royce.. and this could have been a chance to close up to world class.. 🇺🇸

@aaronwilliams6989 3 года назад

The SUV craze had been underway for many years. You mean the crossover craze was starting.

@rossmartens 5 лет назад

You do such a good job you should do all three American automakers

@NFSMAN50 4 года назад

This car would make more sense today especially with the Genisis, Lincoln Continental, Volvo S90, Audi A8, Mercedes S Class, Lexus LS600, BMW 7 series, and Infiniti Q70

@OffGridInvestor 4 года назад

I can't get over how the back of the car almost looks like THE FRONT with no grille. Just waiting for a Chrysler sedan EV with the front ACTUALLY LIKE the back of this (no radiator so no grille).

@johnfitcheard7112 11 месяцев назад

They should've built this car in limited numbers. I would've loved to own one

@PF_ROB 5 лет назад

I also see a little Toyota Century ( autoweek.com/article/tokyo-motor-show/no-modern-luxury-sedan-can-touch-toyota-century ) in this iteration of the Imperial. Great vid as always, man.

@Akuyah.official 5 лет назад

Is the car in your logo the Saab Aero X Concept car?

@FRESNOSTATE1559 3 года назад

The one from the 20s and this concept one 😍clean like listerine...

@123antknee 3 года назад

THIS SHOULD HAVE BEEN LAUNCHED!!! iMAGINE What this would have been today!!!

@TheTaxburden 5 лет назад

50-75k for a chrysler?! Hell to tha nawwww

@DEEPCYCLEGARAGE 4 года назад

With the SUV craze, I would like to see an Imperial SUV that would compete with the Lincoln's.

@AndrewAMartin 3 года назад

You'd get a restyled Dodge Durango renamed the Chrysler Aspen Imperial or some such, with all the quality issues that Chrysler is known for...

@thomasrussell96 5 лет назад

“Before the SUV craze??? Were you not around in the late 90’s early 00’s?”

@ajulon 4 года назад

Nice

@91myroc 5 лет назад

Remember the Plymouth Accolade it was supposed to be the cheapest LH platform car. You think you could do a video on that?

@COBHC8890 3 года назад

I think that Chrysler had the coolest concepts. Gotta love the early 2000's.

@riverexplorer 5 лет назад

What could have been and the moment lost because of not doing it is the best title for this video. Had Chrysler built this and made it through the recession, it would have been a halo car that could have rebuilt Chrysler in many ways. Alas, it was cut. Can you imagine what the second generation could have been with FCA at the helm? I bet it would have been on a Maserati chassis.

@vincentbrown8661 5 лет назад

Saw this automobile before wondering why Chrysler didn’t produce this car surly GM and Lincoln a run 4they money but after looking at the video I Iunderstandy why