"There's no need for a middleman, it's the band interacting directly with the fans."
BBC Breakfast attempts to pin down the future of the internet, by looking at some of the fastest-growing online trends.
"Web 2.0" sites enable people to easily create their own user-generated content and share it with other users, pointing to a more socially-oriented web that is geared towards virtual communities. The growing popularity of websites such as MySpace has enabled aspiring bands like Shimura Curves to take control of their work and showcase it to a worldwide audience, bypassing traditional gatekeepers like record companies. What does the rise of social media, and the proliferation of digital music on it, mean for the music industry as we know it? Internet entrepreneur Marc Benioff and Music Weekly editor Ajax Scott chat to Breakfast's Charlie Stayt and Kate Silverton about music in the MySpace generation.
Originally broadcast 13 December, 2006.
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