2023 Ford Bronco Buyers Guide 

My wife wanted to look at new vehicles a couple months ago (she has a 17 ford edge). We were looking at newer explorers and edges! I noticed our local dealer had a Hot chili pepper red Bronco on the side. I told my wife I wanted to drive one because I heard from many people said they drive really nice, She wasn’t keen on the idea but went along with it. I drove it first and was amazed on how much better it felt to drive than our 17 edge! My wife said she did like the interior and it wasn’t that much smaller than the edge she has. I drove about 4 miles and then let her drive it back…within 2 miles she turned and said “I hate you” (and smiled) “ I really like this”. It was the Sasquatch package but it had a 4 cyl…..I really wanted the 2.7. ……so we waited. The dealer did buy our 17 edge outright tho. We had a Narrow package we both were happy with: needed to have the 2.7 , hard top , 4 door , leather or Marine vinyl…and a couple different colors we both liked. Very hard to find package! About a month later we found a 23 bronco in Azure grey with all the features we wanted except the leather….She absolutely loves the truck and said she’s never been excited to drive a vehicle every time she gets in it! She even wants to name it😅

One important note: The 2-door has a significantly smaller fuel tank. 16 gallons vs 20 gallons. So if you get the big tires and/or tow with a 2-door, you’re not going to go very far.

I’ve watched quite a few Bronco buyer’s guide videos, and without a doubt this is the best I’ve seen. Very informative and helpful. Thank you Alex, your videos are always excellent.

Has anyone purchased a bronco without a 10-15k markup? All dealers near me are gouging the price severely

I love the, “ I want you to pay $50-$60,000 for a vehicle and not get exactly what you want”. So settle for something on the lot. People are crazy.

Can someone show me a video of all these broken down Broncos you people keep talking about? Haven't seen one.

I like the Bronco, but it just seems ridiculously expensive .. but then, so are Wranglers. Seems like these are slowly becoming toys for rich kids, or I'm just old and cheap.

As a wrangler owner that lives in the city with no garage, i think that one important factor that i did not hear you mention, that gives the Bronco an edge up, is that in addition to the mirrors being attached to the frame, the doors themselves have no window frames. The ability to take the doors off and throw them in the storage bags which fit in the cargo area is a huge benefit for city dwellers with no place to store the doors.

Super nice, too bad dealership markups has turned a neat vehicle into a hard pass

Damn that's a good color.

really appreciate the length comparisons. They are so important for us people who live in the city

I’ve watched a ton of videos on the Bronco these last few years and this one was far and away the best. You got a new subscriber, Alex. Appreciate the hard work!

Alex, you are clearly the best in the business with your reviews. You are the “Go to “ for many of us when choosing a vehicle, keep it up 👍🏻

Tell me why I spent hours last night figuring out what bronco is best, only to wake up and find this and you reaffirmed my feelings/points!!! Thank you!

I own a '23 Wildtrak 4-door hard top that will never see a rock trail (I might take it out into the desert). I love the look and the ability to get me through just about anything thrown my way. It's a smooth daily driver that feels like a truck, SUV, and convertible Mustang all in one vehicle. There is no wind noise and very little tire noise. The only real mod I am planning is a Best Top Sunrider for hard top. I had one on my Wrangler and loved it.

Omg. I loveeeee you Alex 😂. I literally was just watching vids on here and configuring trims then I see you uploaded this. You are the man!!!

Awesome choice and fantastic message. In all my years of fishkeeping, one of my most beloved was a rosy red minnow. She lived for many years and I will never forget her ❤

Once again best vehicle reviewer hands down.

Amazing review and explanations of the Bronco trim options!!

I so love my 23 black diamond bronco ❤