2023 Ford Maverick | For People Who Never Knew They Wanted A Truck 

It may seem crazy but there are actually still a lot of people who remember when trucks were not like the massive full size trucks out there today. To a lot of us a "normal" truck doesn't have to cost house money and be that big.

Honestly i think the Maverick is what the Ranger should have been, small, capable and cheap. The new ranger feels like a reskinned F150...it isn't much smaller then a 150 either, as for styling I personally say that the Maverick is the first good looking truck Ford has made in 15 years. Its the only new vehicle I'd ever consider owning or driving

The Maverick really is a stroke of genius by Ford, they literally created a market segment that didn't exist 5 years ago.

I'm texting from the hospital ER because I decided to drink a shot everytime you used the word "alternative". Waiting on a fresh liver.

As a Maverick owner for about 20 hours I think this trucklette will suite my needs better than my F150. The heaviest thing I put in the 150 was a paddle board and some mulch. My hybrid XLT was $24K, that price point is going to be difficult for other manufacturers to do. Big downside is that I did have to wait 16 months to get it.

I ordered a 2023 Hybrid Maverick Lariat back in September because I’ve wanted a truck that gets 40+ mpg FOREVER! This is the only truck on earth that finally delivered consumers what we’ve been waiting for. When we eventually have another gas price crisis (it will happen again) these hybrid trucks will hold their value better than any other truck on the market.

I love how honest you are in your reviews. You used “the best ever made” and “the worst ever made” to describe the same vehicle, referring to different qualities of the same truck. You’re awesome

Coming from a Maverick owner, I absolutely adore this truck! I've had my Area 51 Lariat for almost a year now and have not had any issues with it. It's the perfect size, has all the safety features and creature comforts I could ever want, it's easy to park, gets great fuel economy despite having the bigger 2.0L Ecoboost with AWD (averaging 25-28 mpg) and looks the part. That's why the latter attribute is where I disagree with you. To me, this is a great looking truck. I can't tell you how many looks and compliments I get with it. It's not too flashy in its design and has a genuine but unique look at the same time. It does look like a proper truck, just minimized. If you want to talk ugly, the Hyundai definitely suits it. That is one of the reasons why the Maverick outsells the SC so much other than price. I don't think this is the ugliest truck Ford's ever made, not in the slightest. To me that's a bold statement.

I bout one of these for my son. He wanted a pickup for all of his sports gear and his dirt bike. This was a great option. He loves it. Ecoboost is averaging 24mpg.

Bro. We get it. You had to review the maverick in order to get the raptor.

Love my maverick but wish it had a manual option or at least paddle shifters. I went from my f250 to the Maverick and don't regret it at all.

Your title is bs. Its for people that cant pay $55k for a standard pickup. Not everybody has a youtube channel with hundreds of thousands of sub brother.

Appreciate the honest & good review of the Maverick, it's not for everyone but for a lot of people that's never owned a truck & have no need for a full-size V8 engine that can tow a trailer or a boat this is perfect for them. I'm retired & have placed an order for a Maverick Lariat Tremor because it checks all the boxes for me. I'm not looking to tow anything, maybe a little light off-roading like campgrounds, dirt roads & trips to Home Depot or Lowe's. It'll do everything that I need it to do. I've owned F150's & Rangers before but have no need for them. The price of the Maverick is reasonable in my opinion. Thanks for your review!!!

It's based on the Escape/Bronco Sport architecture and it took everyone by surprise with how in demand it is. I read somewhere the highest areas for pre-orders were around big cities like NYC and LA. Small mild-mannered commuter that can get dirty on the weekends. I agree with you, the styling (front) is not Ford's best work 🤦‍♂️

I have had mine for 3 months and almost 7K on it and I am averaging 44mpg 600+ a tank all day. I also have an F150 but the Maverick is my commuter and I am very happy with it.

Been driving the hybrid version at work for like 7 months. Drove the regular engine for a week but once i got in the hybrid I never went back. Think its out standing for what it is, Plus I am 6 foot 8 and can be comfortable in it

Excited to see Toyotas mini truck. Came from the mini truck scene in the 90’s, had a lowered Mazda B2200. I’d love to get one of these small trucks when I decide to part with my F-150.

Video made me think back to why i bought the xlt Mav 4 days ago. My Carmax CX5 had no warranty, it had 29000 miles and i wanted that new car smell. I dont even haul stuff. I can think of no other reason besides price and it was on the lot but so far no regrets. ❤

Yes. True Genius from Ford. The real genius is the price as much as the incredible features. Waited 8 months for mine. Worth it.

Great honest review! Wish you would do more of them like you did years ago. Is it ugly?.....well its better than the Hyundai! Toyota, Chevy and Ram are introducing their own models very shortly. I can't wait to see Ram's version! Cheers!!🤠

Cool. I miss smaller vehicles.

Mine looks almost exactly like this. Atlas Blue Metallic with XLT Luxury Package. So far, I love it.

The old Ford Ranger didn’t make Ford a lot of money. People would walk in looking for the cheapest truck ford sold, cutting into their f150 sales. They discontinued it, only to lose customers to other brands. They reintroduced it, but it was more like what the f150 used to be, however they were still missing customers who just wanted a small truck. Bringing their European vehicles this was was smart. New designs without having to spend as much on development, plus they filled that gap they made.

I was never really a truck guy. I had 2 67 Cougars a 93 Mustang LX 5.0, 94 Cobra Mustang and 94 Mustang. I acquired some property, sold the Mustang I had and bought a 2014 F150 V8 crew cab 4x4. I think I love that truck more then my cars. So much room in the back seat area it’s unbelievable. Smooth ride, good power and comfy!! I wouldn’t like that little back seat area in the Maverick.

I love when you review vehicles you should definitely do it more

This truck brings back the small pickup. The day of the old S10s and Ford Ranger when they were SMALL. This is a market that got neglected because trucks just got bigger and bigger. The current Ranger is the size of maybe even bigger than an older F150. I hope this market gets pursued by other automakers. We need small trucks back.

I compare this to the Honda Ridgeline, and the battery system sounds like a Prius.

I got in on the order bank and was told that I may need to wait until December (about 6 months) for my Maverick, I told them I am totally OK with that I think it's worth the wait. It's everything that I wanted in a truck. I don't need a gigantic behemoth that gets 2 miles per gallon, I just want the utility of a truck bed and good gas mileage. I'm not going to be towing 10,000lb RVs or anything so it will be perfect. Super excited.

I've been wanting a pickup truck since 2010. But the F150 was too expensive and the Ranger wasn't that much less expensive. So i drove an 04' Taurus and then a 17' Focus because my income wasn't enough to get what i wanted. It's not a matter of not knowing if i wanted a pickup truck. So in 2021 when i heard of the Maverick starts at 20,000 & my 17' Focus could be traded in for $9,500. Now i finally have a pickup truck and barely was able to get all the options i wanted for $37,000 .... that's just $2,000 more than the starting price for an F150 😆.

I actually like the maverick I live in Florida so I’m surrounded by f-150s but I’m not trying to pay f-150 gas prices 😂 even though the mave is unibody I’m sure I can still lift it and hook it up nice

I agree. It was a genius decision from Ford. I'm really looking forward to receiving my 2023 Hybrid Maverick. This is the perfect little truck for my needs.

I've been waiting for 18 months to get my Ford Maverick. I have a Toyota Tacoma in the household that is good for driving around town, but gets about 22-23mpg at the most on the highway. The Maverick getting an average of 37mpg is a no brainer for someone that wants a pickup truck bed, but not the pickup truck mpg. This truck fits the market perfectly since the Ranger is about the size of a late 90s F-150 and the F-150 is just gigantic.

I don't consider it ugly !! I would definitely buy one.

Nice review Mike 👍👍👍😁

I love this truck! even tho i'm just 14 years old, but i'm planning on getting one of these used around 2027

Just got my maverick at the end of December of last year. It's an ecoboost xlt awd fx4 a/t tires. I love it and definitely not ugly lol. Been putting mods on it and will do do this spring and summer.

I never understood why Ford stopped making the old small Rangers. I had two of them and they were great for a broke teen/young adult when I had them. I prefer a full size now but I can see why this is so popular. It’s a nice vehicle for the money. I’ve noticed a lot of old guys are buying them probably because they are easier to climb into than a full size truck

Mike doing a Maverick review definitely threw me off. I really love the Maverick and I’m considering it for my next vehicle. The hybrid engine and the design is very attractive to me. Would like to wait for the refresh in a year or two.

I have seen a couple Mavericks around the valley where I live. I think it is pretty decent looking. The Hyundai Santa Cruz I have also seen in person. It is a bit strange looking; less truck looking than the Maverick. The Maverick has a similar wheelbase to my 2004 Ford Ranger, but way more cabin room than my truck.

I have a hybrid XLT and love it. I ordered July of 21 and got it August of 22. It was worth the wait! Personally I love the look of the Maverick! Ford was smart. The Maverick is back to what trucks should be. Everything most people need in a truck and nothing you don't!

As a 60 year old F150 owner, I can see getting older this is a pretty neat lil truck, get in and out easily and put stuff in the bed and able to get it out easily, not there yet but 7 more years who knows,

No tunnel runs Mike? ;)

Not sure how old you are, but this is the size the ranger used to be. And tacomas. Not a groundbreaking vehicle. Just an updated former truck segment.

Autovlog Awesome Video Review I think the All New Ford Maverick is an absolutely truck for people that want full size Trucks and I definitely understand why people love em so much

I have a F150 Powerboost and a Launch Edition Gladiator but ordered a XLT Hybrid Maverick when I want to get around 40 mpg. Ordered it 16 months ago and it’s being built as I type this comment. Hopefully it’s worth the wait!

Picking this up when my current note is finished in about 2 years🎉

Just bought a 23 Ecoboost Lariat to replace my wife’s Ecosport. It’s been great! Without the Maverick, I don’t think she’d ever want a truck

Dodge really needs to bring back the Dakota.

Just ran in to you at the auto show as you were leaving stuck at the red light on the loading ramp it was great meeting you

Wow!! Can't wait to see a bunch of content on this thing!!

Really mike you said this truck is ugly it not ugly it sexy I love this truck I love small pick up because easy to park I have 2007 Ford ranger it my baby but I wish the Ford maverick have a v6

If only you could get an extended cab/regular cab with a manual, the focus had a manual option

Absolutely love the Maverick. Can't wait to trade my wifes fusion for one.

Picking up my Maverick this weekend in Kansas and driving it back to California! The Raptor R is going to have a little brother!

We may pick one up as a service truck next year… 40mpg is much better than the 12 we average in our transit… I hope they will make the front look a little better, it is ugly

Excellent video Mike!😸

It's absolutely the number one contender for my next new vehicle. I've only owned a Mazda Cab Plus truck years ago and it was all the truck I needed, so a Maverick should be a good truck for me.

I too had my doubts about this truck. My neighbor ordered one. After only about 10 months, it finally came in--a Lariat trim. I think it's a good niche truck for old geezers who no longer can buy a Buick. My neighbor's has 4-doors and all-wheel drive. I personally like the dedicated buttons for the heated steering wheel and seats.

Definitely my next vehicle, fits my needs perfect

Best car I ever owned!

i was looking at these before i bought my current car but the price hikes were mental💀

Bring back the El Camino & Ranchero! 👍

You should have done a 0-60 test comparison against the TRX 😂

the same Hybrid system from the Ford C-Max. self charging. was great car.

The point most people and especially RU-vid presenters miss is that if you need a TRUCK and want to do truck things, buy an F150. If you like the look and idea of a Prius shaped truck get a Maverick. Complaining that a Maverick cannot perform like an F150 is like complaining that a Prius does not perform like a Porsche.

This is the first video I have seen where you have become the spokes person for a manufacturer. I know you are speaking from your own experience with the vehicle and al of the data. Keep making a living. You now need to talk to Ram about there trucks. Please don't get me wrong, I like your videos!!!

I like them they maybe small but design definitely catches my eye everytime I see em!!!

The mavericks are very nice I’d love to buy one soon

Compared to an Avalanche, it looks like a Lambo, so I don’t mind its looks. And, it has cool paint options.

I don’t think it’s ugly but it’s definitely one of the most boring looking trucks out there. I still like it

For a person whom has driven a maverick that truck is bad ass and its not that ugly honestly it looks nice

Cool I have an XF4 and love it.

I've had two Rangers ('91 & '95) and I was wanting another small truck. Ford killed the Ranger and also the Explorer Sport Trac, and here we are 10+ years later and Ford finally realized how stupid they were. The "new" Ranger wasn't it (more like an F-100 size, imo). When they announced the Maverick, my first thought was "This is what the Ranger should've been in the first place". I just got my VIN number, been waiting since last year and I'm excited about getting my CHEAP truck.

Ford blew it by giving this the 4.5' bed. Those of us who could really use an affordable truck would prefer a larger bed and a smaller back seat. I know many people who bought something different because of this. Realistically, a mini van with the seats removed is more practical.

careful towing with the hybrid (even within specification), my engine died

I really wish they offered it in a 5 or 6 speed I think it would be a fun little truck

you ever tested the mpg towing a camper behind this?

I ordered mine because I needed cheap transportation and a truck to throw pine straw in. I need to move bulky things once in a while.

Almost as gay as the honda ridgeline, just a little cooler.

It for those of us who just want a compact pickup again.

I agree on being ugly, but you forgot about the looks of the courier back in 79-80. It was ugly but fun to drive lol.

LOL- hilarious on the looks...Fun video....

I didn't think your review was that great!

I absolutely love my 2022 ford maverick XLT Fx4 in Area 51. I’ve had it since October 30, 2021 it’s been great, fits my vehicle needs. My channel has some mods I’ve done to mine.

I've always loved smaller trucks and was sad when the days of smaller trucks ended back in the late 90s early 2000s. I always loved the super small Nissan trucks, and the Chevy S10s were also highly sought after in the late 90s when I was still in Highschool. Happy to see a smaller truck on the market! It's a great looking vehicle! The wheels/rims are ugly as hell, but I'd just upgrade those to something else! I honestly don't think I like that it's front wheel drive though! I'd prefer it to be RWD or even AWD. That's the only thing about this truck that makes me feel a little hesitant about it.

Nice color

How bout the Honda Ridgeline,it’s been out for years. Just another alternative. For me, it would be Ford. Thank you for an for another great video

Honestly it would be cool to see a review of a f150 limited imo!

This reminds me of the ford explorer sport trac

Friend of ours got the first one in Arizona. Had problems with the gas tank and ended up fighting with Ford and finally replaced it after keeping it for weeks

Toyota is coming out with their version. I'm waiting for that model. All I need is to haul material and not pay for towing and off road capabilities. I love how middle age guys buy the huge $60k+ trucks, install hot wheel style rims just to be pavement princess 😂

I’m in the market for a hybrid around $25k, seems like a good option if I can get one.

I got a Maverick on the way from Ford. I have always driven Hatchbacks. The size isn't the reason am getting this, its the price. Mine is going to cost 28k. good luck getting a new truck for 28k anywhere else, plus the MPG keeps the cost down on my 80 mile commute.

If they offered a small cab long bed option I'd buy one. Imagine how many more units they'd sell by offering this option also. Service techs, fleet vehicles, Tradesmen and Tradeswomen need room for stuff more than room for passengers. I get needing room for families if that's who buys one. But a "small" truck that gets good gas mileage and has a 6' bed would also be perfect for electricians, plumbers etc. A 4 1/2' bed is too small for lightweight bulky items and I'd end up trashing the rear seats sized for children by putting gear back there. Even putting the rear seats down and throwing construction gear on top of them would trash that rear storage space in no time. The gas mileage the Maverick gets and the msrp are much more appealing than buying a Ranger.

I was with right up until you commented on its looks. Being a aesthetics expert for over 50 years, I’ve got say, you are so wrong! In fact, I’ll even go as far as to say that you are off by 180 degrees! By all stands, the Ford Maverick is, proportionally, about as close to “ideal” as one can get in truck world, regard;es of make or model. Of course, I am jesting and you are right, beauty is in the eye of the beholder. I personally think this. Maverick is gorgeous. I’ve always loved small “boxy” trucks. My last being a 1989 GMC S-15. Very similar in general shape. Interesting fact. My 89 S-15 with 4.3 v6 cost me around $13k in 1989. This Maverick beats tgat truck in every way possible plus it’s fast, safer and gets almost twice the mileage and allowing for inflation both cost roughy the same! The cars of yesterday weren’t better by anyone’s standards. I love my Ford Maverick. It’s a great truck and a better idea from Ford that has all its competitors scrambling!

Love everything about this truck, but I do question the long term reliability with it being a Ford - I could be wrong. That’s the only reason I went with a Tacoma.

Honda Ridgeline originally was front wheel drive.

That’s beautiful color

it would be even more cheap if Ford offered a manual transmission option

Maybe it has been mentioned maybe not. The reason I am buying the maverick is not because I don’t want a truck it is simply because what F150 cost today is what a F250 used to cost what the ranger cost today is what the F150 used to cost. So until ford came out with this they priced me out of the truck market with no signs of trucks coming down in price in fact with my somewhat loaded maverick cost is what the ranger used to cost and of course they will continue to go up. The good thing is down the road Toyota,Chevy, Chrysler, they will copy and will come out with there version. F150 WAY OVERPRICED BY 20,000 IMO