10:37 That "Level 3" on the driver's display is your regenerative braking setting. You can toggle from the most regen (i-Pedal which would be Level 4) to least (Level 0) by using the paddles behind the steering wheel. You can also use the smart Auto Regen modes by holding the right paddle for a bit. Lots of customization for your driving experience! Also, to some of your thoughts at the end, i-Pedal is their one-pedal driving! Just tap that left paddle behind the steering wheel and you'll access it! You do need to hit the paddle each time you turn the car on, though, because it won't stay there by default.
LOOK! The Hyundai Ionic 5 really sucks! They die in the middle of charging, the rear brake lights don't work with Regen braking (Dangerous!) AND they have an issue with the 12volt battery dying bricking the entire vehicle! PLUS there is a class action lawsuit because Hyundai won't honor their warranty with fixing the failure to charge due to overheating! I would not touch this car with a ten foot pole. Just buy a Tesla. You will regret anything else for sure.
