I would like to see his working process. Most artist's/ designers share their working process in social media and its safe to say that any type of work takes time to get done no matter the skill level. I see him selling this type of bussiness model to teach to people and he makes money from teaching people not necessarily from making designs.
~21 business days per month on average 1 request per 2 business days ~10 requests per client per month 40 clients X 10 requests per month = 400 deliverables at a maximum Any practicing designer knows that people aren't timely with feedback and an average feedback time of 24 hours cuts down the maximum deliverables per month to 275. If you work 40 hours a week, then the turnaround time is roughly 9 minutes on average. It's still INSANE, but if you work 100 hours a week, it's totally possible. Again, knowing clients and having to chase some of these people around for feedback, I'm betting the actual deliverables per month from designjoy approach 100 or less with a significant amount of those being minor copy, color, or layout changes. Just about any agency designer has had months like that, sure it's not sustainable in terms of mental and physical health to work 100 hours a week, but even cutting down the clients by half - you make a living equivalent to most medical doctors and you're working a reasonable 50hrs/wk.
This is really interesting. I've done a lot of thinking related to this before I start my own solo agency adventure and what I keep coming back to is while the price tag seems steep, in an entire year it doesn't add up to what a full-time senior level designer would be worth. I also think this model doesn't work for all clients. It forces them to be timely with feedback and requests. If you fill in your backlog column in the Trello board and move a new request over right after approving the previous one then you're golden. Having worked in agencies, I could probably get smaller tickets fully deployed in 2 days on average, larger tickets closer to 4 or 5 days, which means I'm really only doing around 7 or 8 tickets max in a month. I would fire a client if they expected much more than that. Sorry if this seemed ranty, I enjoyed your thought-provoking comment.
I think the best way to do this model is cap client's at 5-8 max for individual. Have the client's pick styles theme tweek and adjust> pay more for custom one on one time> hire 4 standby expert backups web - design - dig marketing - art director. Try to get more $$$$ through upgrades
Interesting model, but not sure if most clients give small requests or revisions, how they were sold for this 5K/m plan if he will work on their request only 10-30min every second/third day....?
It's just a flexible no contract retainer. Low bar to entry. Bottle neck process to limit potential overages. Eliminate meetings, and it's not too radical. Not for everyone tho.
I think designers hate on him because this goes against everything we're taught. The current design schools and process were made for traditional project models. New payment methods plus tech makes the new subscription easier. And it turns out lots of clients hated the previous scoping projects custom model. They don't know how to scope. They just want predictability and to see consistent progress. Many of todays clients also place a premium on speed and have bought into a culture of iterative progress.
