🔴 How To Become A Brand Strategist

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What is brand strategy? How do you become a brand strategist? Is brand strategy right for you? Does strategy matter in design? On this episode, you will hear about how Fabian Geyrhalter went from graphic design to becoming a brand strategist.
- How did you get there?
- How can others follow suit?
- Is strategy right for me?
- How to charge for strategy?
Want to become a brand strategist? Consider taking these courses.
O G • 2 minutes ago
Classes you need to take to know how to do Design Strategy:
- Business
- Marketing
- Positioning
- Copywriting
- Entrepreneurship
- Philosophy
- Rhetoric
- Psychology
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Host- Chris Do
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Cinematography- Aaron Szekely, Mark Contreras, Ricky Lucas
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Опубликовано:

21 мар 2019

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Комментарии : 491

@shouvikkar8137 5 лет назад

We need more brand strategy content once in a while.

@MunaSalehStudio 5 лет назад

"There is no reason to have design if there's no strategy" I concur!

@UniquedesignzNetHMKGroup 5 лет назад

It doesn’t matter how great the design is, if it isn’t conceptual, it means nothing - Takeaway #1 Takeaway #2 - Strategy is everything. Without strategy, how can you direct great design?

@ThisDesignLife 5 лет назад

Unique Designz - The Brand Doctor, Henry Kaminski Jr. Hey Henry, how much of what you do is strategic Vs delivering design ?

@NbB-fk4qk 5 лет назад

unless its art

@neilcognito 4 года назад

Maybe because i'm a noob to everything, but i believe both is importation, without strategy you've created children drawing, everything design is strategic - but strategy without design is just inspired words, they mean nothing. Strategy is the plan, the thought an idea, design is the physical work that brings those ideas to practice. Neither are interchangeable, and neither has a meaningful existence without the other. Life isn't black and white people, it's not one or the other, life is a shade from black to white.

@obehipodcastclips 4 месяца назад

There is no simple fix here. Becoming a brand strategist involves a combination of education, experience, and developing specific skills related to branding, marketing, and business strategy.

@siripatv.1920 3 года назад

“Know your buyers are, and create something that they would value.”

@danelleschaefer3989 5 лет назад

100% agree. Design without function, without strategy, without a purpose - is just art.

@agatainventio9464 3 года назад

I really believe that even art must have a purpose - why do people like certain paintings? Maybe they solve some emotional needs by looking at them.

@blablatructruc 2 года назад

Well no. Art must have a story too. Otherwise it's decoration. You mean decoration.

@biocykle 2 года назад

Definitely not. It's just eye candy

@SilentD1 Год назад

I hope the girl sued this clown, for destroying property. THAT would be strategy.

@garrettpatten6312 6 месяцев назад

Sue him over damaging property with no monetary value, good luck with that!

@luisestrada9261 5 лет назад

"Strategy will compensate for talent. But talent will never compensate for strategy." -Marco Pierre White, British chef

@maecervantes3669 3 года назад

Watching Futur Videos now for straight 4 hours and 35 minutes. So much value. I'm glad I found this channel. Thank you so much.

@thefutur 3 года назад

Thank you 🙏

@aishwaryapathak3394 Год назад

I was looking for something I am passionate about.I tried data scientist, UI UX, and other fields too and finally decided to go for brand strategist. I was looking for a way and this episode gave me everything I needed. Fantastic episode ✨ Thanks 👍

@Jamesviolaofficial 5 лет назад

Love the honest answer that the real struggle is juggling all the clients. Knowing something about so many different types of businesses off the top of your head is definitely challenging!

@MsSquarebanana 5 лет назад

This is a fantastic episode! I can for sure confirm what he's saying about being closer to the client when you are the brand strategist. Their developer ended up bailing on them so the client kept me on to help them find a new person and manage the project because they had spent so much time with me and trusted me to make decisions on their behalf.

@davidhamilton1975 5 лет назад

Take away- When you talk, you are only repeating what you already know. But if you listen, you may learn something new. Dalai Lama

@justinanderson1050 5 лет назад

Right on time. Just when I'm rebranding as a creative and brand strategist with a specialization in mass media.

@CL-it3zy 5 лет назад

I'm not even in the creative or designing industry, why am I watching this? Really resonate with the talk and the points were just golden nuggets of wisdom.

@JesseeeMASSACRE 3 года назад

I am doing brand strategy in Quebec, and I am actually doing an MBA in marketing. I did go to university to obtain my design diploma before. And I was asking myself if the MBA was right for me. And thanks for the answer, it actually is! I don't think anyone who became a strategist in Quebec did all the studies you named in the video, and I am proud of making it. It will probably differentiate me from the competition.

@LightsaberPanda 5 лет назад

I'm so glad i stumbled upon this interview. I'm a freelancer who's finishing up UI/UX bootcamp and I have a decent amount of experience strategizing with business owners. I actually love communicating, training and planning with clients on what they need. it's probably one of my most favorite things aside from the actual design and coding of any solution.

@TypeOneTalks Год назад

Amazing content. Loved the guest.

@FabianGeyrhalter Год назад

Thank you!

@adelekelly6366 5 лет назад

OMG Nodding my head all the way through this!! So timely as I'm working on growing my business. Definitely one for the archive - so many gems! Thanks guys

@dalegilbert1858 3 года назад

This has been so incredibly clarifying for my personal experience of going through art school and working as a designer. Thank you all so much for this!

@seriahalexus 3 года назад

I wish every high school and college in the US had a career psychologist for students

@joshuaharmening7750 2 года назад

isn't that supposed to be the guidance counselor? There are some awesome jokes about guidance counselors and their uselessness. I agree with you that this is SO needed.

@mrderrickbrownie 5 лет назад

I like the lighting in these videos. Also, he's backstory is speaking directly into my soul.

@cliffordrogers2734 2 года назад

Man this is so good to see people who are bringing perspective to business besides marketing, its like everywhere I go all I here about is Analytics, or Marketing strategy, never Branding. Now that you bring it up! I see this Branding thing is in it's own league, WOW.... So basically Branding Strategy and Marketing Strategy are of its own like husband and wife, they think differently with different features but go hand in hand, SPECTACULAR GOD BLESS U.

@srvivek6791 5 лет назад

Pausing the video to write this Chris do, you are amazing. The way you frame questions so instantaneously and bring out so much valuable information for the audience to understand the real work that should be put behind to cause impact. The best channel on RU-vid which actually creates value. Thank you very much Chris :)

@thefutur 5 лет назад

Thank you very much

@JunaidKabir 5 лет назад

I'm in love with this channel. A gold mine for brand people. Thank you for the contents.

@jurgenschmitt4295 Год назад

So true. The ego battle of a designer is nightmare.

@georginiuss 3 года назад

I can't´decide if I'm learning about design, or branding or storytelling, but this is blowing my mind!!

@thefaredevil 4 года назад

Design is courage as long as you find a client who's willing to risk their entire business on your emotions

@ActiveMentorAI Год назад

I haven't felt Chris enjoy this much ever! So nice to seem him vibe with his friends

@JamesWelbes 3 года назад

"do you need to be a good designer to be a good strategist" I was very glad to hear Fabian say no.

@basketballevryday 4 года назад

This was so perfect, I feel like he is literally describing me & the value I can provide! Thank you!

@Sidsaraiya 4 года назад

"the minute i stop designing gives me more distance" Threw me back to 2011, i realised i was never going to be a hot shot designer but fell in love with getting the best out of designers for my clients. loved this.

@ByDaniSimone 4 года назад

Siddaraiya yessss!

@taramason4943 5 лет назад

Apparently this resonated b/c I bought the book a year ago when you had him on! It must be time to revisit. Great episode, Fab has really reignited my love for brand strategy, and his simple roadmap for making it your career is great.

@catherine.g3615 3 года назад

I really appreciate you guys for doing this and giving me a good look into the Brand Strategist world.

@angelikiangeletou 4 года назад

Hello Fab and Chris! Das war doch lustig! I am Greek, but so happy to hear mentions to one of my favorite countries in the world! And about brand strategy, I am convinced. I came long way from engineering to UX design and I always took pride in being able to write, code and draw. But now I realise that I should take pride in the impact I leave on my clients, in my ability to built relationships and be in a "flow" with them. I am gonna pivot tomorrow already!

@stephanienwannukwuthehrcoa4768 4 года назад

I genuinely enjoyed the bants between you two. Loved this session. love from Lagos, Nigeria

@chriskilbane7378 4 года назад

I love the insight this channel delivers

@akabilly 5 лет назад

Thank you Chris and Fabien! Massive value!

@simiwuyi Год назад

I have watched this about 3 times and it was a bit hard to understand at first, until I payed more attention to the details of what was being said. I now understand the value in this video and now that I have a career in Brand Strategy. It is a bit tasking to strategise especially if you are dealing with a company that is in its renewal state or is extremely not subject to sudden change or a company that is not malleable anymore. You have to love the process and not be there for the money alone. It is the most daunting but interesting opportunity I have ever had. It is possible to be a Brand Strategist without being a Brand Designer.

@thefutur Год назад

Glad to hear

@MatthewAndreusNarca 3 года назад

I love how Chris gave an example on how to incorporate Brand Strategy with Video Creation. It's really interesting the questions you can come up with if you are not attached to the business. The curiosity can unearth hidden or core problems the client couldn't see - and that's why he gets paid the big $$$!

@bespokebackdropsbranding1942 5 лет назад

I am a sustaining member because of this kind of stuff - I had a $12k month in April because of all the info I learnt and implemented from you Chris, Ben, Matthew and all your guests . Buying the Stylescape course was a great investment too. Up-levelling my skill set to include strategy. I still do artwork & design because I love it, but adding that new level has been a game changer. And reading Bigger Than This helped me with a keynote I gave at a business conference recently.

@thefutur 5 лет назад

Wow. Congrats!! Thank you for your support.

@TheBrandSamurai 3 года назад

Another video of pure gold! This was a really fun one to watch, I couldn't drag myself away for a moment!

@anyalake 5 лет назад

One of my favourite Live Shows so far. I instantly love Fabien!

@thefutur 5 лет назад

He’s very lovable.

@ChritsianBucic 5 лет назад

Awesomely good Therafinien's episode! Thank you Chris!

@DangDigital 5 лет назад

You two have a great dynamic. I was so stuck because I couldn't figure out how to merge my Left brain with my Right brain but this video gave me some great insight.

@yevheniyk5358 2 года назад

Absolutely amazing ! I feel like this is what I always wanted to do and everyone around me kept telling me it was not possible and that to do it I had to work in a given field for a long time and then when I would get old from gathering experience I could do this type of work. I feel like the most important part in this type of work is good pattern recognition and analysis in complex and multilayered environments as well as good ability to mentally dissossiate to see the bigger picture, in which you can clearly perceive the path from starting point to desired end result. These are all thing that come so naturally to me that I didn't even use to value them, because I thought it was just how everyone thaugh. This resonated with me deeply and I definitely want to learn more from Fabian and hopefully do the sort of work that he does, which shapes the world around us.

@shouvikkar8137 5 лет назад

It's a game, you get better with time. Know your game, PRACTICE, be good, and win. PERIOD.

@edminang3901 4 года назад

Yup, i totally agreed with Chris Do & Fabian explanations that’s a lot of areas that you need to master especially in the areas of business. In Fabian case he has a lots of experience with many years of involvement with the clients and solving business problems. To reach his level, you got to go down to multiple trenches and its not just about creative design.

@qianwenzhang9277 5 лет назад

What an authentic talk!

@gaboloramusic 5 лет назад

Awesome extremely valuable information for brand conceivers! Thank you guys!

@alexhartan 5 лет назад

Loving the new content. Got me inspired to participate in the challenge and hopefully get that shiny book!

@AdrianaCordovez 5 лет назад

Awesome!!!!.....every designer must become the strategist of the job they are to undertake...how can we offer solutions without strategy?...it's just common sense!!!....great show time and again Chris!....thank you for your precious time and lessons!

@martacalado4034 5 лет назад

Great content here! I'm so glad that i found you 2 years ago. It definitely shift's my carrer goals and my intelligence patterns. I remember the day that i wrote one of those worksheet from the futur. From then i went from journaling and deeply search for more information. I'm so more a curious person now. THANK YOU THE FUTUR!

@Raynisys 5 лет назад

This was a super amazing livestream, super educational and loved everything said. Learned a lot! He should get his own partner series with you guys

@Kenyatta.M 2 года назад

I didn't know I needed this.

@philipodallo7950 2 года назад

What a teaching. I'm really looking forward for more talks like this.

@dattagrace 5 лет назад

I just came across your channel and OMG this is the best thing on YT in this category! Thank you for doing what you do!!!

@thefutur 5 лет назад

Thank you

@abhishek10dg 4 года назад

The fact explained by Fabian that Branding strategy can be done intuitively blew my mind.

@nannesoar Год назад

i feel totally blessed every time i tune in to your show man

@tunixtunix 5 лет назад

Wow. Richtig richtig gut. Plus mega sympathischer Gast. Großes Dankeschön an Fabian! Sehr spannender Werdegang und inspirierende Gedanken. Wünsche Dir viel Erfolg (und eine gute Definition davon!)

@FabianGeyrhalter 5 лет назад

Ganz herzlichen Dank für die netten Worte!

@SavolX 5 лет назад

This really resonated with me. One of the videos I was completely immersed into and never had an impulse to switch to some other thing.

@thefutur 5 лет назад

Awesome!!

@sarkosh 5 лет назад

Brilliant content! Brand strategy leads everything!

@jannamcmaster369 Год назад

This was one of the best interviews I have ever watched. Thank you!

@FabianGeyrhalter 11 месяцев назад

Thank you!

@ApostleGardnerManatsa 2 года назад

Second time listening to Fabian. First time I listened to him, he made me loathe pixel pushing and inspired me to start my own consulting firm.

@FabianGeyrhalter 2 года назад

Wow, I hope it was the right decision. Great to hear that I had such an impact on you. What will the second time listening bring, I wonder…

@CalvinOngStudio 5 лет назад

This episode is awesomely fantastic! 👏🏻👏🏻👏🏻 The Design works should motivate people to do something & without a clear strategy, the design won’t go anywhere.

@Iconisms 2 года назад

As a designer I totally agree with the guy about the first half of the video. Design always have a purpose or something to solve. In order to understand what to solve and how, you need a strategy based on research and data. What I don't like with strategist is that when a project fail because of wrong/manipulated data or wrong assumptions (intuition - as he called it in the video) and understanding of the data they will usualy blame the design or creative direction. I wish you asked him if he ever failed with his strategies and why?

@allinthefam8898 4 года назад

This is most clear video I’ve ever seen on RU-vid..

@markwerle 4 года назад

This convo has been soooo inspiring!! Lots of Golden Nuggets from Fabian to write down. I've been pausing and writing notes the entire video!! I've been running a small creative agency for a while and in the last three years or so, I have become more of a brand designer. Recently, I have really fallen in love with the strategy side of that process. What is the biggest piece of advice for someone that wants to make that transition from Agency Owner/Brand Designer to the single focus of being a Brand Strategist?

@MeliYT 3 года назад

That was amazing! Thank you! Can’t wait to know more about Fabien’s work.

@FabianGeyrhalter 3 года назад

Thanks Meli, finien.com is a good starting point.

@ThisDesignLife 5 лет назад

This is the perfect follow on to the last time you two were together on here.

@elimeli3186 5 лет назад

LOVED THIS! THANK YOU!

@tusharmehtadxb 4 года назад

Wow, I m not from Designer or Brand Strategists but I believe it can help me to understand something which may help in future to exploring my own personality. Thanks 🙏

@throbb9474 Год назад

Yesterday i watched this podcast and it really helped me and opened my eyes, thank you so much ✌️✌️

@TheNightscene 5 лет назад

My favorite interview. Grabbed so much from this.

@TheNightscene 5 лет назад

My 2nd favorite has been the Hoodtzpah twins

@FabianGeyrhalter 5 лет назад

Thank you, those are big words based on the amazing content The Futur team is putting out there!

@Subscribe-to-Rahat 3 года назад

Don't forget a class in Sales - Which covers most of your list.

@munkhorgilselengebaatar7131 2 года назад

Best video i’ve ever watched on RU-vid

@artaloop 5 лет назад

Great Video as always. Loved the Depeche Mode Devotee shout out!

@agatajasinska6791 5 лет назад

Fantastic conversation! Thanks!

@ratchetptnr 5 лет назад

this channel is the ONE!!

@RonDuckett 5 лет назад

I understand why you need to pull yourself back from your creative to see it clearly. Thanks.

@dumuniz 5 лет назад

Fabian should be more on The Futur! Love it

@ThisDesignLife 5 лет назад

Hopefully many creatives will watch this and make a decision and ask themselves the question “is brand strategy for me”... and it’s OK if it’s not. It’s totally ok.

@thefutur 5 лет назад

Right.

@Priyadarshan_Nag 2 года назад

27:17 That interruption was super hilarious 🤣🤣🤣

@sarinakullmann4991 3 года назад

OMG! Such an inspiring, amazing and most of all moving talk!! Can't stop thinking about BRAND THERAPIST, this moves me so much! Thanks for putting this in my mind!! 😍 and now back to work, implementing all the amazing stuff I learned from this!

@FabianGeyrhalter 3 года назад

So great to hear how it inspired you! Stay in touch!

@nais138 5 лет назад

Guys! loving this interviews and the ammount of info you are dropping here! thank you, one little advise, it would be great if you add on screen the names of Authors and books you mention on the conversations for us to look up quickly or add to a research list for later... keep up the great work! thank you!! ::D

@lewisedwards4058 2 года назад

As a Mass Communication- PR Major who is horrendous at graphic design, this gives me some hope for success in a field that has become extremely design focused.

@brittanym.greene871 4 года назад

This was a phenomenal chat!

@jakubkuik10 5 лет назад

Awesome episode! I love the approach that Fabian represents, it fires up my ambitions! Great stuff TheFutur, as always!

@scaleded_it 4 года назад

Great video. Thanks so much for this!

@NicolMakula Год назад

This video is a GEM ❤ Fabian is spitting fact after fact. I need to rewatch and take notes. Thanks and Greetings from Fabians hometown Vienna 😊

@FabianGeyrhalter Год назад

Vielen Dank und LG🙌🏻

@lizaaleksandrovych6688 5 лет назад

Jeez I love the energy. This guy is total inspiration

@thefutur 5 лет назад

Trying searching our videos for this. I’ve covered it.

@dorlirkraja4885 4 года назад

Thank you very much. Briliant explanation!

@lg8159 2 года назад

This is hilarious!!!! Loved every minute and very valuable

@swtrials2911 5 лет назад

My favorite part about this is the idea of "Brand Therapy". You see it all the time whenever Chris does a mock client talk with people. He analyzes the "why's" and I think not enough businesses and creatives especially really dive down into the "why's" of making decisions. Lots of amazing content. Happy to start applying things as I grow my career!

@Joehirst 2 года назад

12 minutes into this I hear David Baker's name get casually tossed into the mix. Think I'm in the right place, listening to the right people more than ever!

@ThisDesignLife 2 года назад

Absolutely

@weronikabednarska6930 3 года назад

Such a great lesson. Thank you for that! And I bought 3 books already and omg... Fabian's glance... I love it :D

@FabianGeyrhalter 3 года назад

Thank you, Weronika ; )

@thefutur 3 года назад

He is dreamy.

@ANNGUYEN-rl5sm 4 года назад

Hahahahah I was like "ha? what's that? why Fabian speaks another soundalike English but not one? any wrong with my ears?" for exactly from 2:02 to 2:21 :)) That's what I would call an Aha! moment haha! Thanks Chris, Fabian! You two shred a light on my future