To understand Death Row and their practices, you have to also understand the times they were in. Firstly, hip hop, which started around 1973, had only got to less than 20 years before Death Row was officially formed. That’s shorter than the career life span of Lil Wayne. There’s so much about the business that was still unknown and many artist were getting bad deals, robbed of publishing and willingly giving up masters for an opportunity to rise from the poverty stricken, mostly low class lifestyle of the African American. Death row records seemed to have all the answers. They began literally with Suge Knight getting one of hip hop’s most important people Dr Dre) out of his deal and went on to becoming arguably hip hop’s most successful label. Not only that, they had the potential to become a fixture in the game even today had the following Growth Stunts not happen. They had Dr Dre, Snoop Dogg, Kurupt, The DOC, The Dog pound, Tupac, Nate Dogg and even Little Bow Wow. From 92 to 1996, anything Death Row touched was a success. Platinum albums, went diamond and according to Tupac was practically printing money. With a name like Death Row, the personalities of the owners and faces, the aggressive business strategy and get down or lay down persona, even for the early 90s, you could tell there would be a fall at some point, as with any great empire. But no one knew their fall from grace would be this devastating to a once unstoppable hip hop label when it came to selling records, and doing pretty much whatever they wanted. Here are 3 reasons the inevitable fall happened and changed hip hop’s future forever.
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24 авг 2024
