3 Things I wish I knew Before Starting A Gym 

Here are 3 things I wish I knew before starting a gym.
The first thing I wish I knew before I started a gym is I wish I knew the game I was playing. I can't offer the same thing as a massive gym, so I have to offer something different and I have to dominate that niche. Once I understood this, my marketing changed and so did my results.
The next thing I wish I knew before starting a gym is I wish I understood I was in the people business, not necessarily just the fitness business. Getting good with people is a prerequisite to starting a good small gym like mine. People want to know that you actually care about the service they're receiving at your establishment.
The last thing I wish I knew before starting a gym is I wish I knew how to fix my machines, or I wish I knew someone who knew how to fix my machines. Now I know how to fix everything so that saves me a ton of money, but if you can't figure it out you better have someone on speed dial who can.
These are the 3 things I wish I knew before starting a gym.
00:00 - Intro
00:21 - Niche Domination
03:20 - People is your business
04:00 - Equipment Management
05:40 - Recap