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3 ways to use illustration for branding

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Illustration is one of my absolute favourite ways to bring personality and a unique touch to your branding projects.
In this video, I share work from my studio and talk about three ways to use illustrations to show complex information, create beautiful packaging and build brands that celebrate illustration.
Want more branding tips? Take my Skillshare classes
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#illustration #packagingdesign #branding

Опубликовано:

8 фев 2022

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Комментарии : 29

@kaumudimisra2320 9 месяцев назад

just discovered this channel and what a godsend it is istg, such good content! I love it! please keep putting more amazing work out

@Kayla-app 2 года назад

Hi Creatives! I had so much fun creating this video and looking back into my portfolio. Have you tried using illustration for your branding projects?

@chinaadesignagency Год назад

Yesss I have, they are my favorite part of the brand process😍👏🏾

@eseogheneoghenetega7932 Год назад

I loved this video! The illustration in branding process video would be nice too :)

@Kayla-app Год назад

I'm so happy you liked it! Super, I will make sure to create that video. I was thinking of doing a holiday series so maybe we can create a Christmas themed illustration together and look at the full process - from brief to hand off? ✨

@chinaadesignagency Год назад

Thanks a bunch for this! Needed a refresh and this was perfect!

@Kayla-app Год назад

I'm so happy to hear that. Illustration can be such a great way to add personality to branding :) Good luck with your projects!

@adamthorntonillustration9281 2 месяца назад

Love that lettering! Beautiful work.

@Kayla-app 2 месяца назад

Glad you enjoyed the video!

@moeneebpetersen581 Год назад

Very informative and spot on illustration can just set design apart it always catches my eyes when doing shopping would love too see how you go about when illustrating 🤞🤞

@Kayla-app Год назад

Oh thank you, I'm so glad you found the video helpful! I have a video where I talk you through my illustration process. If you haven't seen it yet, you can check it out here: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-48rmvz1Zjog.html&ab_channel=Kayla

@moeneebpetersen581 Год назад

@@Kayla-app thank you Malin I will definitely check it out and learn from it much appreciated🙏🙏 we appreciate your efforts.

@motivetalksofficial6266 4 месяца назад

I LOVE YOUR WORK & YOU

@Kayla-app 4 месяца назад

I'm so happy you enjoy the videos :) Just let me know if you have any questions at all 🙌

@Ag_arq 10 дней назад

Hi! Great video, it help a lot. im an architect and i started to do branding and i was wondering if you know how to use cartoons for branding, i did some cartoons for an ice cream brand but i dont know how or where to use them they look nice and goes well with the brand but i dont want to misplace them

@Kayla-app 8 дней назад

Great question! I think illustrations are best used as a way to add more interest to places like packaging, as website icons or for social media 😊 Essentially anywhere you feel like the design could use a bit more character but photos are not enough if that makes sense. If they are very topical and describe something in the text, having them as a way to emphasise web copy can also be great! I hope that helps :)

@jusri583 2 года назад

great presentation

@Kayla-app 2 года назад

Oh thank you! Do you use illustration a lot in your branding projects?

@leticiabenicio8137 6 месяцев назад

Amazing video! You know some course of illustration (specific for brandings) to help me?

@Kayla-app 6 месяцев назад

We are actually releasing one really soon! :) I will post about it on the community tab and on Instagram when it is ready 🙌 I'm so happy you enjoyed the video

@droy589 Год назад

Hi Malin. I loved the video and I am definitely interested in how you walk through the process of making illustrations and present it?

@Kayla-app Год назад

I'm so happy to hear that! 😊 I'd love to make more videos on illustration and especially presenting work to clients. Thank you! ✨

@droy589 Год назад

@@Kayla-app I am watching your videos and learning so much. Thanks a lot!

@ibrahimewida22 Год назад

Hi Malin, thanks for sharing, i am interested in how you walk through the process of making illustration and how present it? thank you ♥

@Kayla-app Год назад

That is a great suggestions, thank you! I am actually making a video just like that one so keep an eye out in the next few weeks 😊 Let me know if you have any specific questions and I can include them in the video.

@user-de6sd4ef2v Год назад

Thanks a lot🥰.do you post your work in Instagram and what's your Instagram???

@Kayla-app Год назад

We do have an Instagram 😊 It's @getkaylaapp 🙌 We post design tips and announcements but we are hoping to post a lot more moving forward!

@tooooooooooooota Год назад

How to create illustrations in procreate please 🤍 love the video just discovered your channel & immediately subscribed :’)

@Kayla-app Год назад

I would love to create more videos on Procreate! 😊 If you haven't seen it already, you can check out this video I created on how to get started in Procreate 🙌 ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-2ZZfo6F4AsE.html