36. Everything You Need to Know About Pop-Ups - PJX 2023 Lecture - Free Permanent Jewelry Training

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I had presented this permanent jewelry welding business lesson live at PJX (Permanent Jewelry Expo in Las Vegas), sponsored by Sunstone Orion Micro Welders. I want to share this with all those who could not attend.
This video will teach you everything you need to know to plan and execute a highly successful Pop-Up event. The material covers the different types of Pop-Ups, their pros and cons; how to negotiate rent and profit share, and other overhead to keep in mind; the necessary equipment and how to travel light; marketing strategies to increase bookings before the event; how to create sense of urgency and increase immediate sales during the pop-up; and how to grow your following for future pop-ups - solid lessons learned from the successes and failures experienced by many pop-up vendors.
Notes for this presentation and other videos, along with printable product knowledge and charts are all available FREE on my website in the "Free Resources":
stonesandfindings.com/free-re...
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Time Stamps:
00:00 Start
02:05 Kinds of Pop-Ups
03:25 Brick & Mortar Locations
11:01 Store Pop-Up Pros & Cons
21:16 Organized Events
22:18 Organized Events Pros & Cons
40:26 Non-Assigned Locations
43:17 Non-Assigned Locations Pros & Cons
49:06 Creative Pop-Up Ideas
52:43 Create Meaningful Interactions
56:52 Rent Negotiation
01:03:49 Final
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Full disclosure
About us: Stones And Findings is a wholesaler of premium jewellery components. We supply many stores that weld permanent bracelets. Our chains and components are high quality and well made (all 925 silver chains are made in Italy and gold filled chains are American).
You can shop our extensive collection online at wholesale prices by first creating an account (you do not need a business license). You will get instant access to prices and shopping cart at the bottom of this page:stonesandfindings.com/my-acco...
Note on Micro Welder I have used in this video:
Orion Micro Welder mPulse 30 is made by Sunstone Engineering, in the USA. Stones And Findings is a premier licensed distributor for Orion Micro Welders.
You can purchase it here 👉 bit.ly/orion-micro-welder-sf
FREE SHIPPING in USA and Canada ✈️
🌎 If you are located elsewhere, you can email me and I'll find the licensed reseller in your country.

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Опубликовано:

4 авг 2024

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Комментарии : 18

@leahhaze6113 4 месяца назад

I think you finally knocked me out of my wholesale mentality and gave me focus on rethinking how I can do retail. Brilliant and generous, as always.

@stonesandfindings 4 месяца назад

Thank you! I am happy to offer new perspectives any time!!! THanks for watching and for this note.

@CharmingChainsPJ 9 месяцев назад

I'm so grateful to have discovered your videos! You are so wise and it's very gracious of you to be so transparent about do's and don'ts, pros and cons, etc

@stonesandfindings 9 месяцев назад

Thank you for watching and for this note of encouragement! I believe knowledge should be shared freely and it's wonderful when others find it useful. Your comment has made my morning.

@tdl_r7 5 месяцев назад

One of the most helpful videos out there. Signed up for your store as well.

@stonesandfindings 5 месяцев назад

Thank you so much for this wonderful compliment!! You've made my week.

@erikaandjessebelvin4148 7 месяцев назад

I love what you said about the "I've never had to pay for a pop up".. This is coming from a place of lack. In the beginning, I believe its important to build those relationships and make them partnerships as much as possible. Just like you said showing up early to the event and seeing if someone needs help to set up. This is the way to go for long term success!!

@stonesandfindings 7 месяцев назад

Thank you, Erika! Spot on - you're looking for long term success. It is a partnership. I have always believed in being on the generous side of fairness - it has been in our family and a strong part of my upbringing. My parents have always been explicit about this and role modelled it. I feel that is also one of the reasons why I've become successful - people reciprocate, word gets around, or the people can sense if you're just out for yourself. We are pack animals in nature and do better collaborating in groups. From adaptation/evolution, we have developed the ability to sense when there's someone who is not trying to be part of the community. Please stay tuned, I am actually working on something that I feel is revolutionary. In turning 50 last year, something has clicked and I can now better articulate the urge I have sensed growing this past decade. I want to devote my professional energy helping others succeed. And I have some novel ideas I want to work on and see if they succeed. That is my solid goal for 2024 and for the next decade. Best Dana

@stephanieross2082 Год назад

Hello! We are new to the PJ business, and I just wanted to let you know that I love your videos!! Your staff is super friendly, and I love the vibe I get from your company! GREAT CUSTOMER SERVICE! I love your ethics! Just treat people the way you want to be treated and spread the love, there's enough for everyone✌ I can't wait to learn more about PJ and business thru your videos, you've been super helpful (:

@stonesandfindings Год назад

Oh thank you! Your message has made my weekend. THat's so true - that is our vibe!! Great ethics and always doing the best that we can, while making it fun for ourselves. Thank you and loads of luck with your PJ business - your timing is great and it is only getting bigger.

@user-tx6ux9yn5n 3 месяца назад

Absolutely amazing information! I am new to PJ. I subscribed to your channel and your online store. I was wondering if you have produced a video about the set up at an outdoor venue such as a fair or festival. Would it be required to provide a generator or is the electrical equipment generally provided by the fair organizer?

@stonesandfindings 3 месяца назад

Thanks for the note. Almost always electrical power is not provided by the festival organizers. You can purchase a portable power system. You can get them at Sunstone, any Home Depot or Lowes. It will allow you to run all day. They're $200-$400 ea.

@naydarivas1917 9 месяцев назад

When was the Expo PJ and when is the next one, I am of thinking for new business in PJ

@stonesandfindings 9 месяцев назад

It was at the end of May. The next one is upcoming June. I think they now have the dates - look up PJX.

@artistcg Месяц назад

50/50 split = $3,000 rent for a few hours? oh heck no! You could rent a space and have it all month!

@stonesandfindings Месяц назад

This is absolutely true that it ends up being expensive rent. If you can rent the venue, you should. However, if there is a boutique that has a huge customer list that they're willing to throw an event and bring them all in, to help you launch your business and grow customer base quickly - and at no risk or marketing cost to you, it might be a very good business deal. Think of this - a customer of mine was able to do pop-ups at Anthropologie locations. $3k is nothing to have that kind of exposure. We have to weigh all of the factors. I've been in pop-ups at boutiques where they have it catered with drinks and appetizers. They took me to fine dinner along with their staff so they got to know me better and could sell my line better when I am not there. The dinner alone was over $700. I have no idea how much the catering cost. So, it really depends. THey're promoting my brand to everyone, including their staff.