4 NICE Watch Brands That QUICKLY Drop in Value 2022 

The people I know who own a Bremont actually wear the watch daily. Proper tool watch, very very tuff man, not a box watch that sits underneath the bed and only comes out for weddings and Funerals, these hyped watches have become trade commodities. Soulless now.

I have a Bremont Supermarine. I bought it a few months ago. It has become my daily wearer. It is incredibly readable thanks to it's size and the anti-reflective coating. I like that it came with two rubber straps. The craftsmanship is great - as good as any of my Rolex watches. It keeps great time and the case is super durable - I am hard on my watches. I thought the 43mm would be large on my 7.25" wrist, but it looks great. The only issue is the height of the watch. 16.5mm is thick. Overall I love the watch.

It is worthwhile keeping in mind that Bremont is only 20 years old. And they create amazing watches, I have 3 Bremont pieces and they’re all incredible. I do not care that they have lost relative value on the market .. because their real value is in being a fantastic companion piece.

Your shirt looks like the ones actors wear when filming CGI scenes for Marvel. Are you moonlighting as a stuntman?

I never know what to think of UN. From all their shark-themed stuff to the Freak to the Classico line with art that could charitably be described as cheesecake I have no idea what I am supposed to think of them and just sort of write them off as a gimmick brand.

Bremont's problem is that they have been caught on at least 2 occasions trying to pass of third party movements as in house or developed in house. Their back story is also laughable.

I collect a watch because I like it. I don't collect them as an investment. I am very boring in the eyes of watch investors. Your video is definitely worth a thumbs 👍.

Good discussion, John. I think alternative title of this discussion could be watch brands that one should never buy unless deeply discounted and still likely lose value. 🤔

Bremont, Norqain, Bell&Ross, Montblanc immediately come to mind.

He jumps right into it around 2:47

Great video and topic John 👏

Bremont is super underrated. They just sponsored Nims Dai 'Beyond Possible' which is set to become an 'explorer' level Mountain Pioneering Story.

Great video 👍 I couldn't help wondering if you have joined star Fleet multiple times though😆

I am lucky enough to own 3 Bremont watches and they are all very good quality. I think as long as you get a decent discount on the list price you will be okay.

I have to say that this man made some pretty accurate predictions about where Omega was going with some of their watches in 2022. I saw his video a couple of days or so before I saw some of Omega’s new designs for 2022. Well played Sir.

I do like Bremont. Good looking. Trying to bring watch manufacture properly in house. They are moving up market. Definitely one to watch. They have recently invested heavily in their manufacturing / assembly base.

Bremont does a lot of watches for specific aircraft & squadrons. I knew a few C-17 pilots that bought the C-17 watch & it was really nice. I’m not sure if it is $5K nice, however.

Parmigiani fixing the dates is a good first step. They aren't too motivated to sell more though since they probably make more money selling movements to Richard Mille via their Vaucher subsidiary.

I really like my Bremont watches, I have five! I like what they are all about, their focus is adventure, flying and endurance. I have not tried to sell one yet.

Nice discussion in the comments, but I was wondering: Are you collecting watches for trading, looking for limmited edition etc., or are you buying a watch because you like/love to wear it?

Totally agree with your list. However, I was lucky with my Corum only because I bought at a massive 70% discount. Sold my 10 years old Romulus and made a little bit

Oh Bremont hurt, the Hercules is one of the best field watch designs in years

Spot on with this!

PF is really revamping their product lines and jettisoning a bunch of references like the Kalpa manual wind. If you like them, you may be able to pick them up as a relative bargain.

I’ve actually been considering a Bremont. I like the design and they sponsored the 14 Peaks expedition, which I thought was interesting. I’m new to watches and aiming to buy a watch from every country I visit. Bremont was to be my British watch.

I love my UN black sea chronograph which I purchased well under retail. The skeleton hands are I nice touch, it's actually a practical dive watch. If there is one improvement I would make is some sort of micro adjustment for the strap.

I have always liked Parmigiani watches. Sadly, you are correct correct in that they don't retain their value. As for UN, they are very popular in Eastern Europe and Russia.

NIms Purja wore a Bremont while setting the world record for fastest ascent of the 14 highest peaks on Earth. 6 months.

Bremont is the answer to a question that nobody asked.

The only time Corum is mentioned it’s never, “hey I bought a Corum 1/2/3/6 months ago and here’s a review on it.” It’s always “Corum tanks, but please buy our stock of ugly bubble watches that remind us of boba tea.”

I don’t think Bremont watches are that impressive at all. Their ‘Britishness’ doesn’t warrant such a high premium to me personally for what is basically a mediocre range of watches.

I have a Bremont S301, and it's a unique looking watch that's versatile on many straps. I took advantage of their pre-owned prices, and was not disappointed by the quality of the watch. I like the aesthetics of their watches, and can appreciate that the owners are actually involved in what they're selling-- aviation and automotive themed watches in which they grew up around and operated the machinery. Adding to that, if you're going to have notable people wear your watches, at least make sure they're interesting and not Lady Gaga and movie stars. Bremont has that covered IMO.

Bremont has great designs. I get excited about them. However, I really think they should be priced more similarly to that of the Oris brand. This would allow the average person to actively collect them. Many great selections.

thanks for sharing

Interesting choice of pajamas.

It would be good if you did an update on the brands you indicated lost a ton of value in the past: 2018 = Breitling, Zenith, Baume & Mercier, IWC. And in 2019 = GP, Vacheron, Moser, TAG. It seems that UN has been on your list every time you've done one of these videos

Spot on! I like PF….UN too…not new for sure!

I think the general consensus on Bremont is that they make good quality watches, but price themselves out of their potential customer base. I quite like the look of their watches. The fact they don’t use “better” movements (i.e. with longer power reserves) irks me, but is not a deal breaker. I just however cannot justify to myself spending the kind of money they ask for on one of their products. I’d rather do so on an IWC or a Tudor. Having said that, I do have an MBIII which I purchased on the pre-owned market and I’m loving it. Bremont, please learn from what your fans and customers are saying. Make your pricing more realistic for the watches you make and you’ll sell a load more than you are now… and maybe your products will hold more value.

I love my Ulysse Nardin San Marco wrist watch! It is a great watch!

My friend works for a Bremont in Henley on Thames, UK…. They are looking to push hard in 2022 on new models with more in house movements..

Love Bremont, unique case design, excellent dial layouts and finishing. Sure the movement is a bit lacklustre, but 80% of the watch is assembled, finished and cased in the UK. Do people not understand the cost associated to do that?!! If you can’t afford Rolex and like the look of them, then sure go for Tudor. If you want something a bit different to what everyone else has on their wrist and in some small way be part of British watchmaking and bringing that back to the fore, then give Bremont a shot!

It may be in your examination of the market regarding Bremont that they do hold value at this time... But the watches as you have said are great build and reflect Britian. Folks knock the use of ETA top end movements and quietly forget that almost every brand has used eta as a staple movement... A matter of time - PUN - and we will see... I have a great collection and a couple of Bremont, rolex, omega etc as well as casio and Orient and Seiko... Buy what you love! Seasons greetings and thanks for a great channel 😊🎅

Bremont - history ? lol

I never buy watches as an investment, i buy a watch as i like the look of it

I wonder if Moser (and federico) have your 2019 vid saved in a locked folder LOL

Most people in the world are not watch people, and they buy watches as gifts that they will never sell. So in reality holding value isn’t relevant. Also a lot of big vintage Rolex collectors hate talking about holding value. Most of them just focus on the history which is more important than what it’s worth, which in my opinion is true watch person and not a investor

i have tried on some Bremont watches when i was in Alaska & i do have to say the look really good in person. the case construction & finishing work is very good & while a little on the larger side it sat well on wrist. I do understand the hesitancy as it was a little shocking to think about spending north of 4K for a watch i only knew limited amounts on. i ended up not buying it b/c i was on vacation. but it did put Br

Interested to see if Bremont’s F1 partnership with F1’s Williams pays off. It did for Oris. I think it was a smart move and allows them to use excess engineering capacity somewhere else. I love the brand, but not at retail. Will the new movement change that perception?

I have 2 Uns a marine chronometer with gold bezel and indices, and a new diver in full titan with the un 118. Both are top watches.

Who cares if a watch doesn't keep its value. You buy it for your own pleasure, don't you?

Love your sweater homey.

I like u n watches a lot I agree they don’t get the recognition they deserve maybe one day. But the second hand market definitely reflects that. But that leaves good deals for the few wanting them

I’ve heard that HRH Prince Charles wears a Parmagiani.

I have 2 UN - Maxi Marine Diver and a GMT, both bought used. It is a well known brand in Russia, but, elsewhere a non entity. Even with in-house movements these days they can only ever be considered used.

Love your eyeglasses. Can you pass on the maker and model? Thx.

Such a cute sweater. I think I will buy one for my little boy. Live long and prosper)))

i'd be curious aobut Montblanc do they hold value well? i recall Federico talking about them when they came out w/ the Nicolas Rieussec Mono Pusher Chrono (which is a beautiful watch in my opinion). but haven't seen much about them since. i know they leaned a little into smart watches (ala Tag) but does anyone know how "the collective" of the watch world thinks of Montblanc?

Seiko looking nice homie

Where did you get the nato strap on your Seiko?

I have a UN Michelangelo UTC and I like it so much that I sent it in for full service few months ago. Nonetheless, it is also true that UNs don't hold the value too well. Perhaps it is because their design is hardly timeless so that it gets old in a very short period of time....

UN is probably a cautionary example of what happens to a great and well established manufacturer with venerable history when trying to run too much after current and most recent trends. They could have used all these years to rebuild their status and brand recognition among the wider public, rather than trying to come up with designs that were as provocative and different as possible. This brought them quite a bit of publicity initially, but doesn't help in the long run: now many watch enthusiasts associate UN with early 2000's crazy extravagance and garish designs. It's a real shame, as UN really used to be one of the most significant watch manufacturers back in the day, winning observatory trials (it's record still hasn't been surpassed) and producing highly accurate marine chronometers that were used professionally. It really was up there with the likes of Omega, Universal Geneve, Heuer and Zenith.

The new laureato aston Martin with green dial has a enormous greymarket price now. What do you think about?

UN is a fascinating brand. But the price on them is wild.

Love UN, to me it’s somehow about chronographs. Classic brand. Like GP.

Bremont are nice at nice at discounted,but still on used market there prices are around Omega prices which is what I would buy instead.If they lowered there prices around Oris it would be more tempting to buy.

Bro you took 3 minutes to jump right into it.

UN & PF are in different class among the mentioned above imho, I would gladly buy them especially at discount prices. The Golden Bridge is the design of a master V.Calabrese and other than that Corum is like the Ed Hardy of watches, nothing for a conformist such as I who would feel misplaced in a dive bar.

I love my Ulysse Natdin diver, it's a great watch. I'd get hosed if I sell it

Longines used to trade for 70% of retail, and as soon as they release a model i REALLY want, all of a sudden you can’t get a spirit GMT for under $3k… Sigh.

Their are only 3 sure things in watches : Rolex, Patek and AP. RM, Journe, and a couple others are most likely to go up. The rest buy used or demand a deep discount from the AD

I think the view of Bremont is harsh. Fully accept that they are a small brand but they are certainly trying to do things differently. I recently went with a friend to buy one of their watches and got a full tour of their production workshop where you could really see their craft and expertise. I'm not aware of many (any?) other places where you can have a tour around the factory? Certainly not any of the Swiss brands. The owner Nick also came to spent 15 minutes with us and you could absolutely feel his passion for what they are trying to do. I would say that they are absolutely authentic and so a bit surprised by some of the hater comments on their back story. All of that said I didn't buy a Bremont, my friend did and she loves it. But even though the watch isn't exactly for me I can fully respect and admire what they are trying to do.

Corum and UN are very top tier watch maunfactures, and the value at retail is not bad at all. The corum golden bridge and the UN freak x are very underrated watch in my opinion, and quote "alien tec watch" which is not bad for me, because I am looking for a freak x which can be heavily discounted, sometimes even at brand new. delray watch have some of the best price, well, luck for the US customers :):(

Bremont are Mickey Mouse floating on others reputation. Compared to Sinn for example and there is no comparison. Btw JP I love both your content, we appreciate your honest opinion.

What was that clothing store in NYC?

Have a handful of UNs and luv the gold white dial MC and their blue dial Tourbillion. You’re right however about their sport models and I honestly can’t stand the freak.

I'm an avid watch collector and I really like Bremont. I've had 5 + Bremont watches and have never been disappointed with the aesthetics or the build quality. History is important but it's not everything, at least not to me.

Excelent oportunity ...

How many communicators do you need to wear to contact the Enterprise?

Bremont are trying which is good to see... somehow that whole WW2 Spitfire schtick doesn't really do it for me though. Ditto Zero West.

I think most watch brands tank in value.. companies like watchfinder have little confidence in anything other than PP or Rolex.. anything else and they’re offering 35-40% of retail if it’s nearly new and mint. Anyone thinking of buying a particular watch would be advised to see what the trade will offer for it in a part/ ex first, I’am sure not many would end up pulling the trigger on it. As most watches are very difficult to sell privately, realistically they end up going to the trade.

It is a such shame that UN is not mentioned on par with those premium brands such as FP Journe, even possibly at the tail end of VC. They really need some soul searching.

Lol I find the title (probably unintentionally) misleading. $500 to $5000 is a great range for serious brands that remain valuable and relevant, unlike those mentioned here.

Is this filmed on iPhone 6?

My son loves Star Trek. Where did he buy your Pj's?

I own Tag Heuer, Omega, Grand Seiko and Bremont. I've got to say the Omega Planet Ocean I have is so far out of touch in terms of quality against all the others that these Swiss watch makers ought to look at that. That said the (British made) Bremont's I have are Motorsport based and extremely wearable and super classy. The Tag Heuer Autivia flyback is in my view the exact same movement feel at the Bremont's and the Bremont's I have are all exquisitely made compared to the Autivia. The Bremont Rally Timers are sublime and I genuinely think are the best in the market for what they now are. I think with a Bremont, it's like buying a new car. Buy it because you love it, wear it as often as you want and take the hit on deprecation. People should start catching up soon with the brand and one of the ways to go is the F1 Williams endorsement and sponsorship. Price point is right for the quality of the product, but desirability is low compared to brands like Rolex and Omega. The watches I wear the most are the Bremont's.....

Bremont tried hard but branding takes time. They need to make their own movements and do some fine watchmaking which has to compete at the highest level. Their customer service is next to none but their movements are letting them down. It’s too competitive at the high end.

2:52 for beginning of video.

Not everyone can be Patek and AP and rest on their prestige. Brands such as Parmigiani need to be more forward thinking about their marketing. Most people have no idea about any of the brands mentioned. Even a lot of watch collectors have never held or have any real interest in them. Which is a shame , since each company mentioned have some decent watches. There probably needs to be a recalculation on their prices too...I think Bremont is way overpriced at retail. I think they're good watches but I quickly end up overlooking them because of it.

My thought is these brands you mentioned don’t seem to be pushing any Advertisement in the US no promotional adverts nothing … most haven’t ever heard for these names until now … they need to get more aggressive touch in the US market obviously they have small view and not a big vision of expansion..

i have an ugly sweater party coming up soon too,where can i get this one?

PF make some lovely watches but yeah they tank like no tomorrow

UN is my favorite brand, I have several. I'm a keeper, not a reseller, buy what you like.

Invicta baby!!

Best value is anything coming from hanz wilzdove charity trust foundation ♥️😔👍🏼

Bremont is too artificial and pretencious. Plus way overpriced for basic ETA movements without any horological history.

I love the new UN divers. I think what's killing many companies right now with arguably superior watches, is that so many "collectors" care less about loving a watch and more about value retention and appreciation.

I know Bremont makes high quality watches. But I'd go for a Ch. Ward before a Bremont. I just like the designs offered by Ch. Ward.

I think any collector who develops an appreciation for avant garde horology needs a Freak in his collection

For me I find Bremont marketing is a bit too ‘cheesy’ and obvious; I also find there is an element of smoke and mirrors to it. Couple that with their (over) pricing then they are bound to lose money quickly.

I buy for legacy not investment. The drop in perceived monetary value has no place on my scorecard.