4batz: TikTok’s Latest Industry Plant 

I think I figured it out, but what do you guys think about 4batz and his mysterious rise?

Signing to OVO is a death sentence for your career.

they not even tryna hide it anymore

He's definitely a industry plant but he still got a solid voice fr

Drake be collecting r&b singers like they infinity stones

Im from texas we aint ever heard shit about him until 5 months ago

really would like to learn when the tide shifted between the average consumer being nearly outraged, at least affected by industry plant news to not even caring.

SUMMARY, he isnt a plant, he just has a solid team who recognized his talent early on backing him.

nice work my fellow 4batz investigator 🔥

So he made “ all of his social media in November 2023” he released “his first song in June 2023” he had a genius interview before he ever released. Any music…. why? 😂😂😂 thank God people like his music because this was the worst planting job I’ve ever seen.

Bro signed his life away to the OVO sweatshop

Bro the definition of a industry plant gone right lol

Somebody on twitter said that the voice is actually AI generated and this is all an experiement by the label to push AI artists in the future, which makes crazy sense if you think about it.

10 million monthly listeners with 3 songs? Botted views lol

Was watching another video, got the Mattyballz notification and switched right over!

one of my fav yt channels keep up the great work matty

Drake making these in a lab

I've never once heard of this guy before your video and community post today

Hey Matty! New fan here! Somehow stumbled across one of your videos, the one about the artists who destroyed their careers overnight, as it auto played after a previous commentary video from a channel called Turkey Tom lol. Not sure how it ended up here but glad it did. I have been marathoning your videos all morning while multitasking! Great content! Lotta stuff I didn’t know! ❤

This can't be real. His videos come off like a market research study. It's hella obvious someone said "you need to look like this"

Great journalism! Finally some new info on him

Great research great job

Good content

thank you for making informative interesting videos W boss

MattyBallz upload = GREAT day

Boi is the BIGGEST industry plant yet

another great vid 🔥🐐

I don't know how much follow the underground but I think it would be super interesting for you to go into the whole Rich Amiri thing of him going from like 200k to 12m monthly with One Call and the rest of his album. Along with the "botting" allegations and stuff.

really good investigation

hell yeah dude up that vocab 💪

Great full for the upload ❤️

Nice video

good video

so cool to follow you on your deep dive. love ur vids :)

2:35 I definitely noticed it no cap. When you said it I was like wait a sec, rewound and was like “ohhh that’s what he said” 😂😂

Because his voice sounds good bro... 🤔💯

Great Research.. Love your Story telling and the Edits. 4batz got Definitely the Voice... but after the Industrie "Discovered" you. Of course they take all their Money and Resources... To make the huge Return of Investment they expected. So Industry plant 💯💯💯 but its OK as Long great Music follows!!!!

Marty only makes bangers

Matty what’s the name of that spidey song 🔥‼️

Don’t just a book by its cover indeed! Love it! What a talent!

Knowing how to Network can take someone very far.

Have no idea what “industry plant” even means… If it means a musical act created by a record label, that literally use to be the entire purpose of music labels. Find, cultivate, and expose mostly young and conventionally attractive people to the masses for money.. The new normal now is people becoming massively popular by themselves and then being exploited by labels who don’t actually offer them anything but terrible loans

I hate wen he said even if he is a industry plant his music is fire.....like bro thats the poison pill they make it sweet so its good going down....smh

Mattyballs out here hitting us with 'juxstoposing' im deadd

Im a Drake fan but even i have to admit, he's in the OVO sweatshop now. He was smart for signing a one ep deal tho. Hopefully it just helps to progress him further

This reminds me of when that RMR video blew up a few years ago 😂. Same exact thing

This dude aint even the only artist that makes the type of music he makes and has that image, before brent faiyaz blew up he had that exact image too just without the shiesty 😂😂

Point 1: I had the same reaction to Jeleel Point 2: idk if he really is a plant but when you’re really that dope, the Drake types and the Timbalands of the world are going to notice eventually

All you need is one song to become famous as long as it’s really good. I don’t think he’s an industry plant. He just got lucky. Plus his style of singing is one of a kind 🔥

Ayyye what’s the link to the song at 6:08 🔥🔥🔥🔥🔥

only thing that’s sus about him is he has no old music online I’m sure many would be curious to see how he got his sound

Damn I’m early

I listened to the Drake remix, it's actually one of Drake's more soulful perforrmances lately. He didn't just phone it in like he does for some features. That's how you can tell Drake has genuine interest in this artist, whoever he is.

I think when he created his name he accidentally hit the “T” on keyboard so instead of 4barz he stuck with 4batz 😂

Shoutout to your Vocab nicely done.

godamn im early

It's kinda like RMR in the juxtaposition.

It’s a blessing and a cursed signing to OVO. it’s just how you carry out your career from there

bro, i love your content, but i saw a video last week with all this information .... not the first, but still good vid!

7:20 W deathnote theme 🤣

Upvote for the vocab lesson

Signing to OVO is not a good move 💀

As an underground artists we are allowed do Business with whoever

His real voice is on his adlib at the end of his verse on act ii

They learning gotta hide from the RU-vidrs cause we not gone dig that far all them other plants was easy af

Did bro not learn from ilovemakonnen? The drake feature is gonna ruin this dude.

Bro you need to work for the FBI the way you investigating this guy 😂

one EP is low-key smart as fuck because OVO is where young artists go to die so its good he isn't stuck in some sort of situation with them because if he was it'll be the last we ever hear of him (I hope he read the fine print)

“juxtaposition” goes crazy

Whats good pookie

i believe hes an industry plant but dam his music is so good

I couldn't slide by 8pmmmmmmm

him and rich amiri battling for biggest industry plant

Can he sing these songs live i really dont think he can...but we'll see sounds like the studio magic did all the work

I MADE IT TO A MATTYBALLZ VIDEO LETS GOOOOOOOO

whats the link for that spidey track?

He signed to Drake’s label on a ‘1 EP contract’. Y’all never get your facts entirely right

This is too much. 😂

bro has 3 songs wtfff aint even tryna hide it

Don’t care, his music is hella addictive, you just want more of it. I hope he’s got a good career ahead of him

What’s the song on 6:12

Lmao your editor in Algeria

Honestly, he sounds like as natural as an industry plant as Prince. He seemed to work hard and keep pushing and talented people found him and helped him

The most egregious part of his whole gimmick is the copying of Jay Electronica's Act i, etc project release/marketing format. Shit was hot in 2010 and had context since Jay heavily sampled movie scores and dialogue, so formatting his releases in the style of a film/play made sense.

“Before he released any music he had an interview with Genius” yeah roll the credits

need a link to that spidey account

I never heard of this fool, how much did they pay you to make a video about him??

He's sign to BBL Drizzy's label, what a supeise.

Man said Dave

4batz still hard though, vibes are always on 10

Tf does that chick going to howard have to do with anything lol

I still don’t understand what an industry plant is? Whitney Houston’s career exploded, Toni Braxton & others have had smash premier albums & gone on to have huge commercial success. What’s wrong with that?

4 songs out g

Him and Spidey having the same rap voice and cadence is a very very odd and he follows him that's the biggest mystery

He’s smart he’s scrubbed all his images off the internet..

So 4bats sounds like travis and the weekend fusing for a track(s)

listening to 4bats and then I remember when the music vid doesn't match song n when the voice doesn't match the rapper

My boy ballz said "juxtapose" 🔥🔥🔥

U FROM ALGERIA?????

"Industry plant" is losing its meaning. Nearly every artist out right now has a "manager" behind them who basically build their public image. Unless they blow up because they go viral, they had a "manager" before anyone heard about them. And sometimes even going "viral" is manufactured by a manager. 99% of rappers today, and artists in general, had their public image built just like this. The amount of times artists had stuff exposed about them that had fans shocked should make it obvious that most of them aren't who we think they are, all of them have a manufactured image to some degree. Image is all that matters in the industry, it's not about the music or the artist. They dgaf about the artist or what they wanna make, (so many stories of artists being forced to make music they don't wanna make, being trapped in contracts etc) the image is what sells so that's all the people signing these artists care about. Vince Staples wasn't lying, the industry just wants to use these artists to promote negativity. Most rappers that people think blew up "organically" didn't, most had huge labels and major PR machines behind them like this, even the ones who don't wanna admit it...because the illusion is shattered once you know its an illusion. Just look at any artist or celeb who fell off after their public image was shattered. All the celeb industries are "closed businesses", it's a club, you have to play by their rules to get in and stay in. You can't just become a big artist in the monopoly these industry execs have built. That's like going to the hood and trying to sell your own drugs lol. Why are the biggest artists all gangster rappers, drillers and glorified strippers? Everyone don't wanna hear that but the industry only wants to promote certain images and lifestyles so that's all we get. We've all heard at least 1 conscious rapper who should be a megastar, why aren't they? Because the industry is made up of these "plants", very few had an organic rise to fame like a lot of people believe.