5/17/24: 𝗧𝗵𝗲 𝗯𝗶𝗴 𝗺𝗶𝘀𝘁𝗮𝗸𝗲 𝘀𝗺𝗮𝗹𝗹 𝗯𝗿𝗮𝗻𝗱𝘀 𝗺𝗮𝗸𝗲, 𝘁𝗼𝘂𝗴𝗵 𝘁𝗶𝗺𝗲𝘀 𝘁𝗼 𝗯𝗲 𝗮 𝘀𝘁𝗮𝗿𝘁𝘂𝗽 𝗮𝗻𝗱 forcing the funnel 

John James says the #1 mistake small brands make is emulating big brands
lnkd.in/e4yXw4k5
Data shows it is a tough time to be a startup from Peter Walker of Carta
lnkd.in/ewia3ywh
Rick Bradberry from Forrester says the buying process has changed, so you can’t force your funnel on buyers
lnkd.in/eZkdD--3