5 Beginner App Store Optimization Mistakes

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In this video, I share 5 basic ASO tips that you should know before you hire an expert or try to do it on your own.
1. Double your keywords using the Spanish Mexico localization.
2. Target high traffic, high competition keywords.
3. Use your title and subtitle for branding.
4. Optimize screenshots.
5. Ask for reviews at the right moment.
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Опубликовано:

20 июл 2024

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Комментарии : 22

@davids390 4 года назад

Just signed up for the ASO package at mobile action and made sure to mention your name! Appreciate these videos alot!

@AppMasters 4 года назад

Awesome!

@abdlahelmkhenter5239 3 года назад

Hi steve and thanks for sharing the info, i have a question : is this method still work on google play store too ?

@WeStrive 3 года назад

Great stuff as usual. Thank you Steve!

@AppMasters 3 года назад

Thanks!

@SR_Nolan 2 года назад

How would you approach the second screenshots, about social proof, for a video game ? Apart from the number of players, which is already stated on the page, I do not really know what to use.

@mubarakshaikh3654 4 года назад

Amazing man clear all doubts keep it up brother lots of love from india

@AppMasters 4 года назад

Thanks bro!

@davidchow7005 4 года назад

Great cross-content here and on your podcast, thanks for sharing your knowledge! Question regarding the Spanish-Mexico localization tip: If we moved one of our subtitle terms (for example, "App") out of our US appstore subtitle and into our Spanish-Mexico localization subtitle, do you think we would be sacrificing any ranking for terms that have "App" in them? I imagine it'd likely be hard to tease apart given that the subtitle is so much in the shopper's view, thus probably also affecting rank...BUT, disregarding that element, do you think Apple's algorithms for assessing terms in the subtitle in US vs in Mexico localization are equal?

@AppMasters 4 года назад

David, I don't have enough data to say one way or the other, but I've always prioritized the US localization.

@monster11223 4 года назад

Thank goodness I have a ASO expert on my team that has worked at mobile gaming studios for 5 years.

@tidi15 4 года назад

@app masters The "clever" way you mention for collecting reviews is no longer compliant with the guidelines of the apple app store/google play. You can no longer use the two-step method and funnel the users who don't like the app/experience to a contact form. The term is called "Review Gating", so please look it and do not recommend it to others as they may get their apps suspended. Cheers

@AppMasters 4 года назад

Yes I'm aware of this, but people are still able to do this. I would say that the best way is to catch people at the "right moment" to ask for a review.