Thank you so much Ben . You are really helping me out. Out there is a complete jungle. People talking and talking about nothing. You go straight to the point and you don't make me lose time, especially because I watch your videos when I'm at work every time I have an issue. So a huge thank you from Italy!!
I have to say, I’ve watched MANY videos on Facebook ads and E-commerce ads. This video has helped me SIGNIFICANTLY More, I edited my ad immediately and it’s only been running for an hour or two and already notice a huge difference in impressions and price! Thank you very much!
Thanks for pointing out these mistakes! I was trying to drive people to my site to sign up as contributors and I was using the "Traffic" objective when I really needed to setup my Facebook pixel and use "Conversions". This really helped a lot.
in mobile RTB world, its all about the creative. They used to use fake facebook messages to get clicks....creative matters. offers matter it all matters another great video
I’ve heard from other youtubers that I should use engagement campaign to get social proof first before conversions. You’re saying forget the social proof and go straight for conversions? Thanks for any input and great straight to the point content.👍
Yep that's right. There's not a lot of downside in generating social proof first but I don't think it adds much value either. When you run a conversions campaign you will generate social proof - particularly if you're using a large budget.
Hey Ben, New Subscriber here! Thanks so much for your video. I am starting my little business from scratch and trying to market does not come naturally to me. You are the first tutorial, I have found explaining things so simply without first asking me to pay a whopping fee! Thanks again.
Topic= Audience Size. Hi Ben... I live in Singapore and population here's around 5.5m . We do not target internationally. We offer courses valued at 3000gbp I heard and read in other places, that 1 to 3% of population is good. That between 50k to 150k. My current targeting is based on personas we have identified. So that restricts audience size sometimes. My question is , " is quantity better than quality" when I do the audience targeting? And we just let Facebook worry about the quality?
Good question. In your situation I'd go with at least a 5% - maybe even a 10% LAL. I'm in the larger audience camp - from experience that's the way to go.
Thanks Ben I have learnt a lot from your videos - I spent on an how to online marketing with FB and instagram - then when I had a question I found your videos here - to cut through some of the detail of the online training - I wish I had found you earlier - they didnt make it clear about needing a website ideally for the training they were offering. I would like a website but was having a fair amount of success initally with facebook - thank you for your advice
Hey Ben , I ran ads for a page where I had Amazon affiliate link, my ad account is disabled now even I am unable to file appeal, as no option available to do that any idea how to re activate ad account
Thank you so much for this informative video! I just have one question. If I change the ad creative at the ad level, would it put my campaign or ad set back in the learning phase? I often hear that even minor changes to your campaign could put it back into the learning phase and ultimately negatively affect your campaign. If that is true, what can be done to prevent your campaign from going back to the learning phase?
Hi Ben. Thank you! New Subscriber here. QUESTION 1) What does 1% and 10% Lookalike mean?What is that percentage mean? Can you please reply? 2) What should I do similar for a lookalike if my client does not have a website, I do not know how to make sales funnels yet and I am the first to advertise his business on facebook? What should I use similar to lookalike?
Awesome. The percentage refers to the audience size. A 1% contains 1% of the Facebook users in that country. A 10% includes 10%. You probably can't use lookalikes yet. You'll have to build warm audiences first.
Hey Ben, not sure if you are familiar with campaign goals for conversion being unavailable to use. If I want traffic for my clothing brand, would I do brand awareness or website traffic?
Thank you very much for the information! I just want to know if there is an impact on the ads algorithm if you turn a specific campaign ads off for awhile and decided to turn that on again? Is it really advisable to turn campaigns on and off?
Hi Ben. I enjoy your stuff and you and a couple other guys here are really turning my business around. If you could, would you consider doing a deeper dive on how to create ad creative.. I see ads with 150,000 views and thousands of shares. When I change out my ad creative which I'm doing weekly also, I go back to zero on those so I can never build up social proof... What's the Se ret to this? Thanks in advance
Thanks a lot. And yes, I am planning to more ad content related stuff. I have created a video that goes into a lot of detail around creating video ads on Facebook: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-xNj_4w-qnwg.html The example I use in that video has over 150,000 views. The key to building up a huge amount of social proof is to keep running the ad without changing it - for that you need to create an ad that performs very very well and target a very large audience.
My interest is to sell , what i should select when I make a campaign? To mention that at the moment I don't have a website, I just use the Facebook business page. Should i select traffic ?
If you are sending people to your FB Page then traffic is probably the best option. But I would recommend creating a website and running conversion campaigns when you do.
Hi Ben, As you recommend using lookalike audience, would you recommend using lookalike based on website visitors or IG engagers when starting if previous customers don't exist? Thanks
Yes I would test both of those. It's a good idea to test any source audience you can with lookalikes. Previous customers is usually the best source but you don't need to wait for that to use LALs.
I sell my books exclusively on Amazon and drive all my FB ad traffic to Amazon. As a result, I run Traffic FB campaigns, but get no conversion attribution from Amazon. So, I continue to run Traffic campaigns and optimize my ads as best as I can with CPM and CPC data. Is there a way to run conversion campaigns with clicks going directly to my Amazon product pages?
Hi Ben, great videos thankyou. I have a question.. if you use LLA but want to advertise multiple products would you be best setting up CBO campaign or would you set up multiple campaigns and still target the same LLA?
HI Ben! ***** When you say "refresh the ads" do I have to change the ad for another one or keeping the ads with a good performance and ad new ones? How many ads are recommended per ad set? thanks for your content
Great questions Antonio. I always keep high-performing ads going until performance drops off. So when I say refresh ad creative, I'm referring to adding new ads into the existing ad sets. I like to have 2-4 ads per ad set live at any one time. That strikes the balance between avoiding ad fatigue and not giving Facebook too many variables.
hey sir, I've watched tons of videos of yours in a single day.. Very crucial things covered here, but I'm confused off 1 thing. If I run 2 or 3 creatives in the same interest with different adsets each, they will overlap.. Is there a solution to that, it's been giving me headaches.
Thanks a lot Reza. I prefer to create new ads when I want to refresh ad copy. That way I can easily see how the new ads perform against the previous ones.
@@Qorbanie thanks a lot Reza. I do indeed and you can find out the details here: www.leadguru.co.uk/facebook-ads-insiders/ It was all recorded within the last 6 months so is very up to date and feedback from our customers has been excellent. Any questions, please let me know.
Thanks for the video. As a real estate agent, which campaign do you recommend to generate leads? I have a real estate agent website where they can see home listings and contact me.
Thanks for your video Ben, just one question I'm advertising for a town that has just 60000+ users on FB. Do you recommend using always the full audience? Without any interests? Or try lookalikes and video view percents? This is making me crazy. Never know which audience size target on this small place. Thanks for your help, regards!
Yep, with just 60,000 I would target all of them or just enter basic demographic info such as gender and age. If you add anything else in, your audience will be too small
I have one product store, my purchase lookalike audience have 400+ events but it's still worst converting audience. In my case broad audience ( all people in a country, 18-65+y, women +men) works way better then lookalike. With broad audience i get ~7$ per purchase, with lookalike - 25+$ per purchase. Any ideas why it's so? I live in a small country, my 1% lookalike size is 18.000 people and I am running 50$/day on ad. Could it be a problem? I asked about this in a lot of forums, but nobody is able to answer why my lookalike audience is not working.
Hi Arnas - you've hit the nail on the head there. Your audiences is too small. With that sort of population I would try a 10% lookalike and see how that performs. It may be that open targeting produces the best results, in which case I would stick to that.
Hi Ben your channel is really interesting! I have a question for you. I’m setting up the budget at the camping level, as I thought Facebook was going to delete the possibility to do it at the ad set level. Do you know if that’s true?
hi there. the option you have on your screen to change the percentage. i can't for the life of me find the option to increase percentage. are you sure this option is still available?
@@BenHeath hi Ben i was using my laptop yes. i had to go with the 1% option as couldnt find a way of increasing it anywhere like what you had on your screen.
ben,,could you do a video about Campaign Budget Optimization using the message campaign. the cost still quite high. although i m doing it with 3 adset and 3 ads each.
I wouldn't worry about that - that comes up all the time but is rarely an issue. Just make sure your audiences haven't finished populating before you start running ads.
@@BenHeath Spoke to FB rep and apparently known issue with customer lists when you upload them. I created LLA of the original list (1%) and used that in targeting, now I can see audience size. So a bug I think.
I'm looking to build my email list and have potential customers enquire about my product by filling a form. I'm selling a high ticket product, so I assume that people won't impulse buy the item and would want to do some research beforehand. I'm thinking of setting my campaign objective to, 'Lead Generation', would it work all right?
That is a good strategy to test for products that are beyond the impulse price point. Whether it works will depend on a lot of factors like the quality of your ads, the lead magnet, the follow up sales process, etc. You'll probably see better results from sending someone to a landing page and using the conversion objective as opposed to lead gen. However, you can test both.
Hi Jocelin, good question. Before you generate a bunch of leads or purchases, you should find targeting options with Facebook Audience Insights. This video shows you how: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-NzSkAZHxWcs.html
Lookalike audiences won't deliver the best results for every business but your scenario is not typical at all. There may be other factors at play here and it does depend who is on that email and download list.
Perhaps there are a lot of spammy emails in that list? It is quite a large list. I haven't done this before myself, but I have heard there are ways to validate some of these emails to make sure they're legit. Sorry for being a year late haha
Great question Vasilis and yes I do. I know conventional wisdom is to start with traffic , but we have tested this a number of times and conversions has clearly won - even with a new Pixel. And we run dozens of Facebook ad campaigns in all sorts of industries every week. If conversions is what we want - that's what we'll use :)
