FACEBOOK ADS FOR SMALL BUSINESSES - MY #1 STRATEGY

Подписаться 288 тыс.

Просмотров 35 тыс.

50% 1

Want to know how to run Facebook ads for small businesses?
Then this video is for you.
In it, I demonstrate my favourite Facebook ads strategy for advertising small businesses on Facebook.
As a small or local business, you cannot use the same Facebook marketing strategies that big brands get away with.
Your brand will not help you generate leads and sales and that means you need a different Facebook ads strategy.
By focusing on a fantastic offer that your customers cannot refuse - you can have massive success with Facebook ads as small business.
And this video shows you how to put all the pieces together.
OTHER RESOURCES:
How To Install The Facebook Pixel On A WordPress Website (video): • How To Install The Fac...
How to Create Facebook Lookalike Audiences: Detailed Tutorial (video): • How to Create Facebook...
How To Use Facebook's Audience Insights Tool To Find Killer Facebook Targeting Options (video): • How To Use Facebook's ...
6 SUCCESSFUL FACEBOOK ADS TO COPY IN 2020 (video): • 6 SUCCESSFUL FACEBOOK ...
**************************
FACEBOOK ADVERTISING CONSULTING SESSIONS:
Want 1-1 help with your Facebook ad campaigns? Well that's a service I now offer.
Consulting sessions are conducted via Skype. With their screen-share function I can see your Facebook ad campaigns and make real-time adjustments and recommendations, to improve their performance.
(Feedback so far has been phenomenal)
If you're interested, send me a message via my Facebook page: / leadguru
**************************
NOTE: You can download our free 5-PART FACEBOOK AD TEMPLATE here: www.leadguru.co.uk/facebook-a...
This template includes some of the best performing ads I've created for my clients in multiple industries, and if you're looking to get better results from Facebook, you'll find it very useful.
**************************
Join my free FACEBOOK ADS MASTERMIND GROUP here: / requests
**************************
Interested in our done-for-you Facebook advertising services?
If you're doing £20k+ ($25k+) in revenue per month, I'd love to talk to you.
You can find out more about our Facebook advertising services here: www.leadguru.co.uk/

Хобби

Опубликовано:

24 июл 2024

Ссылка:

Скачать:

Готовим ссылку...

Добавить в:

Мой плейлист

Посмотреть позже

Комментарии : 137

@BenHeath 5 лет назад

Thanks for watching guys! Let me know what you think of this video in the comments :)

@nickwetta4624 5 лет назад

Hey Ben! Thanks for this video, super helpful. One question - if a business is brand new (as in they only have a few sales / conversions) would you still optimize for conversions? Or in that case, would doing a campaign optimized for traffic make more sense? I read your article about choosing the right objective which seems to suggest aiming more for traffic in the (very very) beginning. Thanks!

@BenHeath 5 лет назад

@@nickwetta4624 that depends how many conversions you think you will generate per week? Any more than 10 and I would use conversions - otherwise you can start with traffic.

@nickwetta4624 5 лет назад

@@BenHeath thanks!

@LibaseJamila 5 лет назад

Hey Ben i have Strated Watching Your Videos and Converting Your New Technique into My New Clothing Business Hope i Will Get a Positive Result

@a.cmartinxavier6355 4 года назад

@@LibaseJamila Good Luck

@stydiangear7899 4 года назад

My real question is, WHY THE FUDGE does this guy not have more subscribers? A few videos in, i decided to stop watching, went out to a Dollar store, bought a note book just to take down notes from this guy. ive watch a ton of people, all of them claiming they gonna teach me this and that, that im gonna get more customers, but complete BS, i broke down their videos and they spend more time beating around the bush and persuading people to join their class than talking about the topic they want to discuss. yours start when the video starts. keep it up man. you're an MVP.

@BenHeath 4 года назад

Haha - thanks a lot that is much appreciated. My channel is growing but it's just going to take time. I'm glad you found it useful though.

@milankc17 4 года назад

Exactly what I was looking for Advertising by small business. You are a rockstar, Ben.

@BenHeath 4 года назад

Awesome, glad to hear it :)

@lewisticknor 4 года назад

Absolutely fantastic, as stated below in a comment, WOW! Someone that actually wants to help. The greasiness of the other videos I have watched is pathetic. Thank you so much Ben for being such a pro. Tik

@BenHeath 4 года назад

Thanks a lot Lewis, that is great to hear and much appreciated!

@FrankieSinclair 4 года назад

Good, thanks. Pretty much the right length. Speed to talking a little fast - found it tricky in bits to follow, but the repeat in the conclusions / summaries helped. This is the first video I watched on the topic as it came up high in youtube search for 'facebook advertising for small business'. A good starting point.

@BenHeath 4 года назад

Glad it helped!

@IanAgard 2 года назад

Thank you Ben. Amazing content. Extremely helpful

@faizaeva1272 3 года назад

Very information & valuable content! Each and every video that you create has tonnes of key takeaways! Especially the business advice is added bonus! Absolutely love it.

@BenHeath 3 года назад

I appreciate that!

@tieuchan284 3 года назад

Thank you for sharing such awesome advice Ben!

@BenHeath 3 года назад

Glad it was helpful!

@savaa1818 Год назад

great video bro a lot of important things explained simple.

@BenHeath Год назад

Appreciate it :)

@MindfulnessTarot 3 года назад

Another great video and more to help me turn around my FB ads! I just subscribed to your channel.

@BenHeath 3 года назад

Awesome, thank you!

@hoopsquid 2 года назад

Thank you for what you do for the universe 🙏🏽

@andrewwallis 5 лет назад

Nice clear overview and easy to follow - thanks Ben

@BenHeath 5 лет назад

Thanks a lot Andrew

@ecommerceemma3422 3 года назад

Great video Ben, much appreciated xx

@BenHeath 3 года назад

Glad you enjoyed it

@CromaCampusOfficial 3 года назад

Thanks for sharing this video really helpful for promoting small business

@BenHeath 3 года назад

Glad it was helpful!

@HistoryLens_yt 2 года назад

Hi Ben, would you mind considering making an update for 2022? What would be the Ads strategies for small business?

@Penyes 3 года назад

Hi Ben! Thank you for this video. I am a wedding photographer and my clients mostly only hire me 1 time, for their wedding day. What would you recommend me for my ad offer/ad creative to stand out? Free photo album included in you package? Or should it be no string attached?

@HT_Ray 3 года назад

Brilliant! As a token of gratitude I hereby knight you Sir Ben 'Uber Value' Heath

@BenHeath 3 года назад

Haha - I like that!

@DOBODOBSON 3 года назад

Hi ben, Great video! I was wondering if you had ideas that you could offer for a raffle competition business to entice the first customer?

@voltairepabustan 3 года назад

Thank you for sharing!

@BenHeath 3 года назад

My pleasure!

@brendanashford3888 3 года назад

Great video! Thanks Ben

@BenHeath 3 года назад

My pleasure!

@jimvazques4980 3 года назад

Very good video

@BenHeath 3 года назад

Thanks

@Vbfndnsbdnd Год назад

Hello, Ben I have handmade hair growth oil business . What kind of ads should I run next? I’m doing only conversion . I’m also Targeting people who add to cart, initiate check out or people who added to cart. I have bunch people on my emails but I don’t know what to do next . I only have welcome email? Should I also work on email? What other ads would you recommend?

@stevenflow5465 2 года назад

What campaign should I run to get leads for hot water repair install? Thanks

@lau_ca 3 года назад

Hi, tks for the informative video. I have a super small local business which is not online (I teach qigong in a studio). I run two ads with the aim of getting more traffic to my website to get myself known. Does it make sense or would you suggest that I run ads for convertion? I guess in this case I have to give an opportunity on my website to book and pay online.

@ahmad5251 3 года назад

Hi, I'm in UK I'm doing mobile tyre fitting business. I put ad on marketplace but they remove my ad after couple of days and said you can't put this ad on marketplace it's illegal. Please can you help me what could I do. Thanks

@thomascornu3652 3 года назад

Awesome video ! Would you recommend to also run a purchase conversion objective on a different ad set ? Or do this on a different campaign ?

@BenHeath 3 года назад

I'd use a separate campaign for that :)

@talentcloudltd2585 3 года назад

Ben, was wonderinf if you could help. My gf is trying to advertise her new online shoe store on fb but it wont ket us promot her page or boost any of the posts because it says we may be violating guidelines. We dont mention brand names like NIKE etc on our page. Any idea what could be going on? Your help is greatly appreciated.

@xkcdguy2 4 года назад

Subscribed already.

@BenHeath 4 года назад

Awesome Muhammad, glad to hear it :)

@davidjocic6818 3 года назад

I'm located in Paris, France. My working area is populated by 10 million people. My business is floor installer, and problem is because when i narrow by age i'm still at 7 million. But for my business there is not a lot interest to test cause everybody can wish to do new floor, so i don't know how to get normal number for targeting. Except to try targeting Home Improvement, Renovation etc.. But when that's done next step will be i suppose Look A Like ? I tryed this targeting Interest: Home Improvement Narrowed by biggest shop in France for floor, like a castorama, leroy merlin etc.. And i got 600k people, i only fear to have high cpm cause this targeting cause i have multiple interest in detailling section. But i have to do like this cause many of that interest have mutual people. Thanks and good job (Y)

@keepitsimple5744 4 года назад

Ben, Do you suggest that for a local business like a daycare, the lookalike audience should still be 1% of the United States, instead of choosing the local towns near me? I've been choosing 5 local towns near me and the audience size is always small, sometimes smaller than 10K. I do get even smaller audience sizes when I try to select additional targeting. Thank you for this video. I have found this video useful. It made me think about why my targeting might not be working.

@BenHeath 4 года назад

In your case it would be better to use a 10% lookalike and then narrow by location in your ad set. You'll want the largest lookalike possible because you will be excluding a huge amount of these with your location targeting criteria. If the population near you is very small then you may need to go with open targeting. A 10k audience is too small.

@katherinecollado7732 3 года назад

And if I don’t have a website and I seek though WhatsApp or could work through messenger?

@nitinmevada3136 3 года назад

Hello Ben Heath, thanks for this video. we are a local bespoke real gold jewellery designer delivering pan India. We have a website, but it has just different designs and not e-commerce kind of. Our most sales happen after consultation. Do you suggest to run a conversion campaign with Conversion Event Location to `messenger/Whatsapp'? Will FB optimise this ad in absence of unavailability of the pixel on messenger/Whatsapp?

@jonnycwilson 5 лет назад

Thanks Ben, wondering if there's a way to set up an advert that allows people to click to call a number directly from the advert?

@BenHeath 5 лет назад

Hi Jonny, not as far as I'm aware, I'm afraid.

@postingproductions1050 4 года назад

Jonny Wilson The only way I see to do this is from the lead form correct? I wanted to have it as the first option too but I put it on the lead form instead since I couldn’t put it on the main ad.

@grclynette 3 года назад

Hi Ben! My business is just starting and I only have small amount of followers. Should I go with brand awareness objective or straight to conversion? Thanks for the advices Ben 🤎

@BenHeath 3 года назад

Conversion :)

@saintsavage8516 3 года назад

the best

@BenHeath 3 года назад

Thanks a lot :)

@saintsavage8516 3 года назад

@@BenHeath No Prob, your the man

@julianreyes3114 3 года назад

So how much would it cost to target that audience of everyone within the 15 mile radius?

@aureliomartinezjr.8073 3 года назад

@BenHeath Hi can I run a FB (Purchase) Conversion ad if I only have 2 sales so far on my website?

@BenHeath 3 года назад

Yep :)

@chasedyer9819 4 года назад

I wish I lived in the U.K where there's multiple countries to target the size of my state lol. Not enough people in MI

@BenHeath 4 года назад

Hi Chase, do you just operate locally? If not you can expand your geographic targeting to national.

@MichaelCorley-NYC 5 лет назад

Hi Heath, been watching your videos on FB Ads and even purchased a course on lead guru. I think your recommendations are sound but I can't seem to apply this ad strategy to my real estate business. we're restricted on what how we can make offers. what would you suggest could be the kind of offers a real estate broker can make in their ads since we're offering properties and rentals?

@MichaelCorley-NYC 5 лет назад

Just watched your FB Ad Cost video and think I've come up with answer to my question. thanks.

@BenHeath 5 лет назад

That's awesome - thanks Michael

@onesun3023 4 года назад

I'm curious about the cases when you WOULDN'T use a conversion campaign. They're expensive, right? Others run traffic or reach just to build the lookalike audience. I wonder about the video campaign to get engagement by potential customers.

@BenHeath 4 года назад

Great question - conversion campaigns often cost more per CPM (per thousand impressions) but they usually cost less per conversion - so if conversions is what you really want - they are less expensive. I won't use a conversion campaign if I'm not able to or don't want to optimise for a conversions event. For example, if I'm advertising an article or just delivering value with a video. But if I want someone to buy or become a lead - I'm using conversions.

@onesun3023 4 года назад

@@BenHeath I see. I'm doing ads for a friend's business where the average customer spends $500 to $2000 and it's not in a major metro area so it's hard to get even 50 website visits a week let alone 50 leads or purchases. I'm not sure how much to convince him to spend on a conversion campaign. Neither of us are ad experts and don't want to throw $1000 down the drain. I've tried to get him to submit his last 1000 customers to facebook for lookalikes but some customers are HIPAA protected so I'm trying to gather what I can from fb page and ad engagement. Sorry to ramble. Do you have any insight into this situation? I want to do well since this is client number one. Also, do the ad costs get cheaper after December?

@geobun2734 4 года назад

Hi Ben great video thanks just subscribed. Am New to FB ads as in a total virgin am trying to learn how to use FB ads to help my local businesses please guide me where do I start? Thanks

@BenHeath 4 года назад

Hi Geo, thanks a lot. The best way to get started is by educating yourself. Otherwise you'll end up spending a lot on ineffective campaigns. I have a new and very comprehensive Facebook Ads course coming out on Monday that you would find really helpful. If you join my Facebook group, you'll see me post all about it in a couple of days time: facebook.com/groups/483271052092516/?ref=bookmarks

@geobun2734 4 года назад

@@BenHeath you right I need to educate myself on that but most importantly you are already educated on that so am going to learn from you...I must make it work don't care how long it takes ..... Hope your New course is also for newbies.. and directed on how to generate leads for local businesses. I know nothing about Facebook ads literally but am willing to learn and I will. Thanks will check your Facebook group.... can I join the group from there??

@BenHeath 4 года назад

@@geobun2734 Awesome - yes the course starts right at the beginning with basic stuff and goes through to advanced techniques. It does also cover generating leads for local businesses in a lot of detail. Yep, go ahead and join the group :)

@geobun2734 4 года назад

@@BenHeath Thanks Ben I appreciate it

@KingCoCo 4 года назад

Thanks dude

@BenHeath 4 года назад

You're very welcome :)

@martinco4346 3 года назад

Hello Ben, so no interest selection? I mean It doesn't matter if you sell shoes or furniture? I thought that was the advantage of digital advertising.

@BenHeath 3 года назад

You can use detailed targeting options but you probably don't want to if you are advertising locally. That can be a benefit of online advertising but there are many others - such as the machine learning, deliverability, etc.

@shawmitchoudhary6480 3 года назад

Hey Ben, would you not recommend a CBO campaign for a small business?

@BenHeath 3 года назад

Sure :)

@shawmitchoudhary6480 3 года назад

@@BenHeath Hey Ben, i think you miss read my question

@johannasumiya5821 3 года назад

We are a starting ecommerce firm and are going to place first ads, so do not have Lookalike audience yet, how to choose our audience? Location, age, interest? or do you recommend something else?

@BenHeath 3 года назад

I'd check out my audience insights video - that is exactly how I'd find good options. You can find it on my channel :)

@johannasumiya5821 3 года назад

@@BenHeath Thanks Ben, very frustrating to see how terrible Facebook is in Non English spoken countries. Here in the Netherlands Insights barely works. Pages pop up on "Page Likes" but when filled in in "interests" they don't show up.

@my-lead-estate 4 года назад

Nice video! Been doing Facebook advertising for local driving schools to generate leads (new students), but after a succesful first month, my ads stopped working. Do you have any advice/key elements on how I can structure/mix up my ad campaigns to keep the effective and generate results every month?

@BenHeath 4 года назад

Thanks Koen. When ad campaigns stop working that's usually because of ad fatigue. The best ways to combat that are to increase your audience size (often an issue with local businesses) or change up your ad creative.

@my-lead-estate 4 года назад

@@BenHeath I changed my ad into a video of a student review and changed the age to 16-65+, got 1 lead in 3 days so I got better results but still not as many as I hoped for. My client is getting impatient and is thinking of quitting with facebook ads..

@BenHeath 4 года назад

@@my-lead-estate that's good to hear that results are picking up. Unfortunately some clients are willing to give you the time you need to deliver results. There's not much you can do about them I'm afraid. I've had clients complaining about a lack of results after just 24 hours, which is ridiculous. You just need to move on and find better clients to work with - they are out there!

@my-lead-estate 4 года назад

@@BenHeath Thanks for the value!

@BenHeath 4 года назад

@@my-lead-estate you are very welcome.

@SUPERSTROKE333 4 года назад

is setting campaign budget opt the right thing to do when testing 10 ad sets with a 20 dollar a day budget?

@BenHeath 4 года назад

Yes it is but I wouldn't run that many ad sets ad once. I would only have 5 ad sets or less live at any one time.

@SUPERSTROKE333 4 года назад

@@BenHeath how come?Thanks

@BenHeath 4 года назад

@@SUPERSTROKE333 in my experience more than 5 live ad sets gives Facebook too many variables with which to optimize which means your campaigns take longer to settle.

@SUPERSTROKE333 4 года назад

@@BenHeath ok thank you

@NbaLive4ever Год назад

Great stuff! Is this still the same in 2022?

@BenHeath Год назад

Yep :)

@riyadfm11 3 года назад

Hello sir, i wants to know something i have a restaurant, which ads will more effective for more sale? Message or conversation! If you give some tips it will be helpful. Thanks in advance!

@BenHeath 3 года назад

Message can work well for restaurants. I'd test both :)

@blissfashion5353 3 года назад

In my business Facebook users will message us and we don’t have a website to send any user to website. We use Messages Facebook ad objective. It’s good and we get results but not much. Also responses are stopped after 3-4 days. And conversion rate ranking is “bottom 35%” any idea what I can do to get “average or above average” in conversion rate? Thanks

@BenHeath 3 года назад

I'd really focus on your ad creative :)

@blissfashion5353 3 года назад

@@BenHeath Thank you. Will try different creatives. Can it be detailed targeting too?

@gabakusa 4 года назад

can you promote your business without a website?

@BenHeath 4 года назад

You sure can - you need to create a lead ad campaign. I've created a video that shows you how here: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-V00WepEPU-0.html

@humarientertainment2276 5 лет назад

hi brother do you hv any course or something that you sell or all your stuff is on youtube?

@BenHeath 5 лет назад

Sure, I have created a 30-Day Facebook Advertising Launch Plan course which is very popular. Over 1,000 people have bought it. Here's the link: www.leadguru.co.uk/30day-fb-launch-plan-lp-en/

@humarientertainment2276 5 лет назад

@@BenHeath i think for that we need to have basic fb ads knowledge? like targeting, retargeting, pixel etc? right?

@BenHeath 5 лет назад

@@humarientertainment2276 nope - the course shows you how to do all that sort of stuff and assumes you are a beginner :)

@SandraRees 4 года назад

@@BenHeath Just been watching your videos and clicked the link to your FB Launch Plan, I'm interested in buying this course, can I ask if it's up to date to include all of Facebooks T&Cs?

@BenHeath 4 года назад

Hi Sandra, I actually have a new course coming out on Monday. That is full of the very latest Facebook Advertising Material. I have a pre-launch list that will be notified of the release 48 hours early. You can sign up to that pre-launch list here: www.leadguru.co.uk/facebook-ads-insiders-pre-launch/

@vendita2 4 года назад

👍🏻👍🏻👍🏻👍🏻

@BenHeath 4 года назад

Thanks Alex :)

@travispace6658 4 года назад

Hey, Im running ads on facebook for my local tutoring agency, and I've spent $21 so far with no leads but 10 link clicks to fill out a form, any suggestions? Thank you!

@BenHeath 4 года назад

Hi Trevor, firstly you haven't spent much yet so it is probably too early to draw conclusions. Secondly - focus on your offer. What can you offer that will activate new customers - a free hour or something to that affect?

@travispace6658 4 года назад

Ben Heath is currently offering 50% off to new members

@BenHeath 4 года назад

@@travispace6658 that's quite a strong offer but the market will tell you whether that's strong enough or not better than I can. If you aren't generating conversions then you might to up it or offer a free initial hour.

@travispace6658 4 года назад

Ben Heath dope thanks

@BenHeath 4 года назад

@@travispace6658 you are very welcome :)