5 Ways Successful Loyalty Programs Stand Out [Customer Loyalty Minutes] 

What are the most important components of a successful and popular #LoyaltyProgram? What steps to avoid? In this video we show you the 5 pillars of a modern loyalty program.
Zsuzsa Kecsmar - CMO and Co-founder at Antavo - and Jörn Roegler - VP of Strategy and Insight at Antavo - discussess the current state of the loyalty field. Since traditional solutions don't cut it anymore, they propose a better solution.
CHAPTERS:
0:00 Introduction
0:17 Today's topic: Successful loyalty programs
0:50 Traditional loyalty - Rewarding actions that are tied to purchases
1:31 Engagement incentives - Rewarding engagement and advocacy
2:26 Emotional rewards - Offering memorable incentives
4:02 Value focus - Aligning with your customers’ passions and interests
5:53 Loyalty mechanics - Appealing to subconscious deceision making
7:59 Data science - Driving effective personalisation
Read more about #RecognitionLoyalty: antavo.com/traditional-vs-rec...
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