On the twentieth episode of the Loyalty Stories Podcast, join our Partner Manager Charlie Hawker, and expert guest Charlie Hills, Chief Strategy Officer at Mando. This time they explore audience-centric loyalty programs with outstanding offerings, such as Vodafone’s VeryMe Rewards, and Tesco’s Clubcard. Plus, programs that disrupted their respective industries with clever mechanics like Adidas’s adiClub or Lidl GB’s Lidl Plus.
Key Takeaways from Loyalty Stories 20:
- The rise and shine of the coffee industry in terms of loyalty with the examples of amazing programs by Caffè Nero and Costa Coffee
- How the “Audience impact” affects brands’ pivot to offering true value
- Putting AI and humanization under the microscope
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5 авг 2024
