The high-elevation, short airfield of Saanen-Gstaad, Switzerland, is no match for the Falcon 6X as its sharp flight controls guide it to a precise landing with runway to spare.
No. The pilots made a visual approach, not an instrument approach. EGPWS profiles that prevent inappropriate warnings exist for published instrument approaches. I don't know if this airport has a published instrument approach, but even if it does, the pilots did not fly a (the) published approach... hence the terrain warnings, which were entirely appropriate under the circumstances (visual flight).
Cool vidéo but it may not be the weather to fly to Gstaad, and advertising looks a bit like encouraging some unsafe attitudes (although I'm sure Dassault team ran this very professionally). It's just the ad...
If your flight controls endanger your approach and landing in Saanen I would highly suggest to stay away of your airplane and not touch it with a 10 feet pole. Sorry Dassault.