7 Most Important SaaS Metrics | Finance for SaaS Startups

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I show you the 7 most important SaaS metrics that you can use to track the overall financial performance of your SaaS startup & how to write an investor update.
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In this video, we walk through a case study of a SaaS startup where we build a financial tracking framework to measure the overall health of our B2B SaaS.
We also discuss how often you should be tracking each SaaS metrics (weekly, monthly, quarterly, annually, etc).
We cover the most important metrics & KPIs for SaaS, calculate each one, interpret the results, and then use that data to write a monthly investor update (the kind that startups should be sending out to their investors on a monthly basis).
Sections:
0:28 overview of the 7 most important SaaS metrics
1:58 how to calculate MRR & ARR + interpreting performance
4:28 how to report growth rates for SaaS startups (MoM, YoY, CMGR)
10:17 how to breakdown MRR in SaaS (new, expansion, contraction, churn) + building a net new MRR chart
17:58 how calculate customer lifetime value (LTV) for SaaS
21:24 customer acquisition cost (CAC) and LTV: CAC ratio for SaaS
25:40 how to calculate burn rate & runway for SaaS
27:53 how to report financial performance for investors (budget vs. actuals and actuals vs. prior months)
If you have questions - leave a comment below and I'll try to help. Cheers!
#saasmetrics #saasstartups #investorupdate

Опубликовано:

30 сен 2024

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Комментарии : 21

@eric_andrews Год назад

Questions? Let me know in the comments happy to discuss. 💡 Also, if you want to learn how to systematically scale your startup without ending up as one of the 90% of startups that fail, have a look at this ⇒ www.ericandrewsstartups.com/financeforstartups

@medhatibrahim5447 3 месяца назад

We have a Monthly and Annual Subscriptions the annual is amortized Over 12 Month to have our Monthly Revenue . So in Jan. 2024 to calculate the ratios should i add YTD December + Jan Revenue and start calculating the ratios? . Your Excel Line 66 is accumulated Figures or the Monthly revenue of every Month Only

@acastaacasta3505 Год назад

Hi Eric. Thank you for the very useful and informative video. I have question - how do you calculate churn rate?

@eric_andrews 11 месяцев назад

Churn rate is just the % of customers that cancelled their subscriptions last month. So if 8 customers cancelled out of 100 you have an 8% churn rate

@themarvel6214 Год назад

Always the best, please make a video for ecomm :)

@eric_andrews Год назад

Have you seen this one yet? 😀 ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-aJzRMoFTdiQ.html

@uminhtetoo Год назад

Thank you so much for sharing your knowledge, Sir.

@eric_andrews Год назад

You are very welcome !!!

@asadyousafzai2904 Год назад

Thank you so much, Eric, for creating and sharing such incredible, informative, and educational videos. They are immensely beneficial. It's disheartening to see that videos with no valuable content receive millions of views, while the truly deserving ones have a much lower viewership.

@eric_andrews Год назад

Appreciate that! Quality > quantity 😎

@asadyousafzai2904 Год назад

@@eric_andrews Yess!!

@ethanmedley4182 4 месяца назад

My ARR and my MRR are not matching up. I own a security company and I acquire a lot of new customers per month. I’m just trying to calculate profit but it is proving to be difficult

@eric_andrews 4 месяца назад

ARR is just your MRR * 12, what isn't matching?

@Tellmeaboutscience 10 месяцев назад

Hi eric, I wanna ask something. In metric number 3, about MRR dynamics, section expansion MRR and Contraction MRR, where did you get those amounts (upgrades, downgrades and cancellations)? thanks.

@eric_andrews 7 месяцев назад

From the revenue of the customers. So those are customers that are either buying more (usually seat or tier expansion), or buying less (seat contraction), or customers that cancel the service all together (churn).

@Jon_kesh Год назад

Can’t wait to watch this vid, but are you still working on the “Unit economics for E-Commerce Companies”? I love all your videos but e-commerce is the industry we work in mostly so I thought I would ask

@eric_andrews Год назад

Hey! Yes, the eComm one going to be my next video, thanks for letting me know you are excited about it!