Amazing video John... Increasing perceive value is really a great way to position your products as the best in your industry and all the tactics you shared are really amazing
How do you compete with "free" I'm in the foreign language learning niche and I have a D competitor that appears to be a quality product to the customers and appears to be free. It's not free of course, but they make their money by selling all the data they can about you to everyone who will pay, but the customers don't know that.
