In this lesson, we will dive into the fundamentals of marketing within the context of Cambridge International Examinations (CAIE) A Level Business. This introductory video will cover:
1. Defining Marketing: Understand the concept of marketing and distinguish between consumers and producers in a market.
2. Consumer Behavior: Explore how willingness and ability shape consumer demand, analyzing the decision-making process when purchasing products.
3. Factors Influencing Demand: Delve into the factors such as price, income, taste, competition, advertising, and government regulations that affect consumer demand.
4. Factors Affecting Supply: Identify the elements impacting supply, including production costs, government policies, technology, and weather, and explain their relationship to price and supply.
5. Supply and Demand Equilibrium: Learn how to calculate and interpret the equilibrium point on a supply and demand graph, evaluating the balance between consumer demand and producer supply in the market.
By the end of this lesson, you will have a solid understanding of these key concepts, crucial for your CAIE AS Level Business studies.
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5 авг 2024
