They may also be appealing to people who don't have Celiac's, but FEEL like gluten is bad for them. The kind of people who don't eat gluten because carbohydrates are bad ....
@@howtocoeliac Oh I agree, but I much prefer them labeling something "98% gluten free", which I know without a doubt I should avoid, over "Naturally free of gluten" that doesn't indicate whether or not it's made on a shared facility or not.