At the 2024 AANS Annual Meeting in Chicago, a key event for neurosurgery professionals, Derse, renowned for crafting impactful brand experiences, teamed up with Interactive Entertainment Group to bring a unique touch to the GE HealthCare and BK Medical booth. Known for their strategic design capabilities, Derse sought to create a booth that was as engaging as it was informative, aligning with the companies' visions of enhancing healthcare through technology.
The booth featured a mini donut station from our team at Interactive Entertainment Group, where attendees could customize donuts with chocolate, vanilla, or the distinctive purple frosting, echoing the corporate colors, along with various sprinkles. This interactive treat not only drew more visitors but also mirrored the personalized healthcare solutions offered by GE HealthCare and BK Medical, emphasizing their commitment to innovation and patient care.
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6 май 2024
