A Tour of Xiaohongshu - China's Social Commerce Platform

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A platform that allows you to target over 70 million young Chinese female users ready to make purchases? And lets you browse the most recommended and trendy locations and products? That's Xiaohongshu, also known as RED. We introduce it to you from the perspective of a regular user.
PS. If Instagram and Pinterest had an e-commerce baby, that would be it!
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Опубликовано:

12 окт 2024

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Комментарии : 61

@gustavojuan5746 22 дня назад

XIAO HONG SHUUU 🗣️🗣️🗣️🗣️🗣️🔥🔥🔥🔥🔥‼️‼️‼️‼️💸💸💸💸

@sammysoju Месяц назад

XIAO HONG SHU 🔥🥵🤘🏽

@siyacer Месяц назад

where is 5ish

@AntonyLe55 3 года назад

Just discovered this page! So cool for keeping up to date with China happenings!

@HiChinachannel 2 года назад

yeah everything changes so fast

@HiChinachannel 2 года назад

Little Red Book is the most popular social ecommerce platfrom in China market, if you're a content creator or small business, you definately need to know it😎

@HEMMOROIDGAMING420 20 дней назад

bro thinks hes fiveish 💀

@albiziitalianleatherfashio1325 3 года назад

Interesting, thank you! I am trying to use this application to reach my Chinese customers, the language in using this application is a serious barrier.

@buenopamelagwenn4046 2 года назад

Hi, how do you sign in in this app

@christinepang2746 4 месяца назад

HI Tait. What apps or which software do you use to edit the videos in XHS ?

@MikhaelWebb Год назад

100 million active monthly users in China and the first result for keyword "Xiaohongshu" on RU-vid only has 10K views? Something isn't adding up...

@Sephimius Месяц назад

A chinese user wouldn't type out xiaohongshu in latin letters. They would use their own alphabet.

@Nana-kl3gt 2 месяца назад

When i try to post photos with music in the background, is there a way i can add music other than the ones that xhs provides, since its pretty limited?

@LaL3tha 2 месяца назад

Omg I was wondering the same thing too😭😭

@hanaarukia5928 4 года назад

Do you know how to change the language in that app?

@TaitLawton 4 года назад

The version we used in the video doesn't seem to have a language-switcher option unfortunately. It's the version we got by going to their official website and downloading it.

@Chawnivlogs 4 года назад

Hello ! I am a photographer and i deal with a lot of chineese tourists. I want to get known on their social media and i'm not sure wich platform is the best. I wish if you can help me with that. Kindly regards.

@TaitLawton 4 года назад

Hi Chawni, Tait here. Do many of your Chinese clients come from word-of-mouth referrals? If so, you could try asking your recent clients which platforms they use. Then you can encourage them to refer you when they post photos of their trip. That way your clients are helping to do the marketing for you. That's just one idea.

@jixiao4159 Год назад

The app of xiaohongshu and tiktok is popular in Chinese young people.

@NakamuraOKanai 4 года назад

I still do not exactly understand what problem Xiaohongshu solve that instagram doesn't? Would Xiaohongshu have the same success if Instagram wasn't banned in China?

@TaitLawton 4 года назад

I think Xiaohongshu would do well even if Instagram wasn't banned, but it might've had more trouble growing in the beginning. It's easier to make purchases on Xiaohongshu.

@gloriataro3509 3 года назад

It has a big purchasing mall function, it’s basically for sharing beauty products and brands that u like and dislike.

@lollymanna 3 года назад

@@gloriataro3509 Is it only beauty products that can be shared? What about other regular stuff like sharing photos with just your family. Like fie example sharing the birth of your chikd with family members? Is I only for ecommerce or is it also for personal family sharing stuff as well?

@sparkletwins1125 2 года назад

@@lollymanna Yes it is. Xiaohongshu is kinda like a platform for users to show off their luxuries, equisite cuisines and some other unusual stuffs like them. While Chinese users are more likey to share the regular experiences on Weibo or Wechat, which are respectively similar to twitter and facebook.

@buenopamelagwenn4046 2 года назад

@@sparkletwins1125 hello, how do you sign in in the red app?

@gtenglish566 2 года назад

I can't find it in the playstore -- I am using android version 9.. What android version is required to downlaod it?

@TaitLawton 2 года назад

I'm not sure. The website directs me to download the apk file, and I don't see it on Google Play either.

@smsd557 3 года назад

I'm using it but it's hard to get likes and followers

@nomcebontombela8897 Год назад

Please help me upgrade my account it doesn't allow me to shop, what do i need to do to upgrade. It says my account is not verified.

@enfjcreation 3 года назад

Hello I am content creator. Question: can you tell me how can i monetize xiaohongshu? It's urgent

@ismaelyws Год назад

Hi Tait, I installed the app and created an account with my personal information but sharing info about my brand. Will this become a problem? Could XHS shut down my account? Am I obligated to create a separate brand/business account?

@shirleychen6052 Год назад

Personal accounts on Xiaohongshu can publish information related to businesses and are generally not subject to suspension. Xiaohongshu also supports verification for overseas business accounts. If you want your account to appear more official, you can apply to verify a business account. Additionally, personal accounts can be directly upgraded to business accounts.

@ismaelyws Год назад

@@shirleychen6052 Thanks for the response Shirley. What about using the XHS Dandelion service to hire KOLs - do i need a business account for that?

@shirleychen6052 Год назад

@@ismaelyws Influencers on Xiaohongshu don't necessarily require a business account.

@ismaelyws Год назад

@@shirleychen6052 No I mean do I need a business account to hire KOLs?

@shirleychen6052 Год назад

@@ismaelyws I mean hire influencers on Xiaohongshu don't necessarily require a business account.

@Almei43 3 года назад

How to you know the web address to your account? I would like to post a link to it on my web page.

@HiChinachannel 2 года назад

You can search Xiaohongshu at Baidu search engine, then find the offical site-log in, they need you scan a QR code with your account on the Little Red Book/Xiaohongshu. When you logging in, you can change or update your profile etc

@Almei43 2 года назад

@@HiChinachannel Thanks, I already found a web page link on the little red app.

@albiziitalianleatherfashio1325 3 года назад

Whenever I try to update my bio or add a profile picture, I receive an error message meaning « website is under maintenance » and under my profile picture it is written « no profile yet » how can this be solved? Thanks!

@HiChinachannel 2 года назад

There's a period time that this app is out of apple store last year 2021. I think you can update right now. Everything goes well right now. If you any question, you can ask me😄

@nanjibamamtaz8333 3 года назад

Unfortunately I sign up this account.Now I wanted to know How can I delete this account???I want to delete this account.Please!!Can anyone tell me How can I delete this account???

@jingjing6666 7 месяцев назад

I would like to know about open the chatting room .

@TaitLawton 7 месяцев назад

Good idea. What would the topic of the group be? Have you tried to setup a chat group and couldn't? Or you are just planning?

@amilatabakovic610 2 года назад

How do you delete the account?

@doratheexplorer4975 3 года назад

I wouldn't like others to see my phone number. But I have no idea if others can see it or not. How can I know?

@minyachen1502 3 года назад

You can't see other people's phone numbers on Xiaohongshu. Also, even if you check your own number, it shows 123***456.

@buenopamelagwenn4046 2 года назад

@@minyachen1502 can you help me to sign in?

@peachpromise 3 года назад

Can you make a tutorial for make an account?

@TaitLawton 3 года назад

Hi there, you may check the below articles for details, www.nanjingmarketinggroup.com/blog/Introduction-to-Xiaohongshu If you are interested of creating an account, please send us an email to team@nanjingmarketinggroup.comand we would love to help you.