In China, The Future of Shopping Is Already Happening

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Livestream shopping on social media is disrupting traditional e-commerce in China. At the heart of this online craze are the top influencers who sell millions of dollars worth of products every night. Presented By Fidelity.
#China #SystemShock #BloombergQuicktake
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Опубликовано:

23 июн 2021

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Комментарии : 870

@kumababara1631 3 года назад

Looks like TV commercial finds its way to survive in the mobile era.

@hakuhosho9802 3 года назад

But why you won't buy it on TV, but may buy it on cellphone?

@kumababara1631 3 года назад

@@hakuhosho9802 I wont buy anything just because some funny live stream commercial

@benzi19951 3 года назад

@@kumababara1631 You have no idea. They have sold $100mil worth of product within a minute.

@ritiksharma5329 3 года назад

Looks like bloomberg have also invested in it

@anypercentdeathless 3 года назад

Learning/copying all the worst parts of America.

@TiltEV 3 года назад

Next up in future distopia: V-tubers building your entire insurance plan "Oni-chan, you can save 15% or more if you bundle home and car insurance, but its not like I want you to save money or anything baka"

@feisaljauharitufail 3 года назад

😂 tsundere insurance services 😂

@Seatux 3 года назад

@@feisaljauharitufail 50/50 chance if the claims get processed. Only begrudgingly give the claim because, you baka.

@christian_swjy 3 года назад

We already have vtuber teaching university level maths, I am sure what you're predicting will be true in the near future. 👏👏

@TheIllSc 3 года назад

@@christian_swjy You piqued my interest, may I know more?

@glipk 3 года назад

Jesus that sounds so dystopian

@RefinerSimilitude 3 года назад

So, they're combining online shopping with RU-vidr paid "reviews".

@arvin3773 3 года назад

Yeah, paid "review". I don't like much such kind of promotion, bcs it doesn't show how bad the product is

@tedaspane1493 3 года назад

China does not have youtube.

@megamanx466 3 года назад

@@tedaspane1493 ...but they have an equivalent.

@lukevanrooyen8009 3 года назад

@@megamanx466 do you know the equivalent?

@Dem_90 3 года назад

No not like that, you can interactively join with product reviewer.

@Sabundy 3 года назад

And to think there are still people who call the Chinese "communists" 😂😂😂😂😂😂......

@Subhrajyoti 3 года назад

Exactly China has the second largest stock market 2bd highest number of private companies And also private companies that have dominated the world like Tencent and alibaba

@markcorneliuslau 3 года назад

They’re as communist as anyone else that calls themselves communist and gotten any power

@user-ct9dq5dx7j 3 года назад

At least our things like public transportation is more developed and incredibly cheap at the same time

@jimmymofanfan5839 3 года назад

你在说什么？请翻译谢谢

@markcorneliuslau 3 года назад

@@jimmymofanfan5839 人人说了不喜欢中国共慘党，@ASSASSIN MILAN 说共产党不是共产主义

@naledi5220 3 года назад

"The return of infomercials" pretty much sums it up

@dso1986 3 года назад

The rise of DECENTRALIZED infomercials. Huge huge huge difference

@workoutfanatic7873 3 года назад

@@dso1986 interactivity I guess

@TeraGreene1 3 года назад

Exactly

@puneetzz 2 года назад

Infomercials were never live and 2-way communicative dumb-a$$!!!

@yugen3968 3 года назад

Who TF is impulse buying a horn-totting CAR during a livestream!

@viharsarok 3 года назад

China is full of gazillionaires.

@Hans.Dewitt 3 года назад

@@viharsarok more like full of financially irresponsible folk, often is the case with developing countries

@viharsarok 3 года назад

@@Hans.Dewitt Because everyone is financially responsible in the US? Also, you know you are NOT financially irresponsible if you can impulse buy a supercar just like that.

@TathD 3 года назад

@@Hans.Dewitt Yes, let's just be casually racist.

@devilhunterred 3 года назад

@@Hans.Dewitt Developing countries have more suddenly rich people that like to show off their new found wealth, but developed countries like US, Britain, France, Monaco, etc, have more financially irresponsible people that like to pretend they are rich.

@ak18singh 3 года назад

Celebrities using their popularity to influence idiots to buy products which they themselves don't use and their "fans" don't need 🤣

@tommymerelte4399 3 года назад

Well put

@tmpcox 3 года назад

Slavoj Žižek: China is the future of capitalism

@grassyvillain9549 3 года назад

@@tmpcox FK yeah

@grassyvillain9549 3 года назад

New age idiots find a way to spend their time and money

@kepler4382 3 года назад

Yeah, we live in a society.

@XiaoZhen1234 3 года назад

So disclaimer, I haven’t watch the full video, but 1 minute in and it feels like nostalgia. This is basically like infomercial or home shopping as we call in Asia. But instead of MCs, it’s done by influencers. But concept wise, it’s very similar

@sn5301679 3 года назад

yeah its just moved from TV+telephone to Internet streaming, but for sure it will be easier for both customer and the store. RU-vid, Twitch might be also trying the possibility in their platform.

@zalex4268 3 года назад

You may have a superficial understanding. This form of consumption can make the economy circulate faster, maintain economic vitality, provide a large number of jobs, reduce costs and other advantages, so that consumers can choose goods faster and more accurately. For many countries, this is certainly a progress in the field of consumption

@kuanged 3 года назад

Yes, this is just QVC on the web. And Bitcoin is just regular money except the bank ledger just happens to be on the web, and transactions are performed and secured by computers. Small changes can be revolutionary.

@Lunarwolf004 3 года назад

It's different, live-shopping involves the communication functions, which you can chat with the sellers.

@veganconservative1109 2 года назад

The very term 'influencers' rubs me the wrong way. And how are influencers different from the teleshopping that uses famous actors?

@blankstatement1 3 года назад

it’s a smart business move, but i wouldn’t call it futuristic by any means

@Student0Toucher 3 года назад

This has been happening in USA those channels on tv where they would just show product to buy and you call them and stuff if you want it Btw its not exactly the same but it’s practically the original version of this EDIT/ Just saw them say the tv stuff

@TheZachary86 3 года назад

People also thought podcast was just a form of radio. Seriously, lettermen even made fun of it. This is the same thing. It’s the future of shopping, but it isn’t “futuristic” in your relative sense. Also the video title never used the word “futuristic”

@Student0Toucher 3 года назад

@@TheZachary86 USA already has this with all types of celebrities who do brand deals on Instagram

@happybydefault 3 года назад

It's futuristic because it's here to stay, and for the foreseeable future in that exact way, through social media.

@gidd 3 года назад

@@Student0Toucher brand deals on an instagram post and a live stream showcasing multiple products are very different

@lamalex7577 3 года назад

My mom, 67 of age bought her entire kitchen cabinet module from a livestream shopping.. I'm outside China for more than 10 yrs and I would never get it.

@anthonydpearson 3 года назад

So basically, it’s just QVC on smartphones?

@ConstantThrowing 3 года назад

Yeah, there's not a lot of original ideas coming out of the area 😅 Can't even come up with 'a new way to shop' without Bloomberg simpimg for them with exaggerated titles.

@donnab.333 3 года назад

@@ConstantThrowing 😆

@antonphibes4924 3 года назад

Not really, it's more about people interaction with the new "celebrity" type called influencers. The idea that somehow these influencers are more genuine and trustworthy compared to a faceless corporation. And by furthering the idea that the followers are their "friends" not customers. No doubt when these practices become indistinguishable from current marketing practices, it will evolve once more.

@ralphysan2 3 года назад

I believe these are called infomercials. George foreman grills, shamwow, Oxiclean...

@anthonydpearson 3 года назад

@@antonphibes4924 I get that, but that’s really not too different to bringing in celebrities to sell products on home shopping networks. It’s more personal, more tailored, and uses new tech, but really it’s just QVC with a slap of paint

@rob6129 3 года назад

the future salesmen: instead of coming to your door, you tune in to them

@mbbb1 3 года назад

This is very prevalent even in Southeast Asia. Even if you aren't influencers or celebrity you can also do it. Anyone can do it. A lot of product can be sold and bought through livestreaming /online live selling. Just name it and online sellers have it. My friend's mother once bought a 24k gold necklace from a middle aged livestreamer auntie while we are on a moving public transportation.

@sunainasingh3503 7 месяцев назад

Can u help me in understanding this business

@user-yj8zw7hk6f 4 месяца назад

im from SEA. This is pretty normal, Small and middle size companies also live stream. They might just do it during the "golden hour" like 8pm to 10pm if they have a day job. Their job is to showcase the products.

@antonpopov2480 3 года назад

So tv infomercial shopping for social media? Not ground breaking, just making it relevant to a younger generation.

@bocahdongo7769 3 года назад

Rather different root, but still same core

@awijaya2116 3 года назад

The core difference between this and TV informercial-type programming is the interactivity. It's also pretty clear that the biggest reason this trend has appeared in China first and then SE Asia is the whole 'super-app' environment, in which most people living in cities will already be used to doing their payments/purchases via mobile app anyway. It's like if Twitch, Amazon, and Paypal (plus Uber and FB, but that's irrelevant to this specific sector) were all in one app. It's an innovation in the sense that this is the first time we've seen it done. It'll also undoubtedly be copied over once 'super-app' equivalents come into being in the West (by which I really mean the US).

@jasonsparrow-mq7yj 10 месяцев назад

do you think any US competition is on the rise?

@awijaya2116 10 месяцев назад

@@jasonsparrow-mq7yj instagram was the closest imo, they had a shopping tab integrated and instagram live is a thing. Doesn’t seem like enough people used it (the shopping tab) though since Instagram removed it in 2022.

@aryakomal 3 года назад

Oh man!! I just love Bloomberg docs. Specifically the space ones and the take of countries on future technologies. You guys are doing an amazing job.

@user-ym1bs7om9e 3 года назад

This literally happening in east and Southeast Asia.

@user-hg2fx1rv4t 3 года назад

Garbage

@Subhrajyoti 3 года назад

@@user-hg2fx1rv4t yes u r

@ShaudaySmith 3 года назад

Less then a minute into the video, Home Shopping Networks have made a comeback... My mom friends have been doing these live presentation/shopping with their LuLu Lemon leggings for years... hardly the way of the future or all that disruptive. What is pretty cool is the backend of the POS system. It doesn't seem to take you away completely away from the shopping screen so you can keep shopping if you want to after the initial purchase. That's sneaky and neat.

@thataxx1534 3 года назад

You didn't mention that China's biggest celebrities also make special appearances on the top live streamers' shows and that there are also full scale galas on tv with live performances in addition to interactive shopping. If you're going to report on this phenomenon, don't just show the bare minimum.

@katejudson8907 Год назад

That's important. It's clearly part of the pressure of influence on a livestream sale having some celebrity present.

@ssiddarth 3 года назад

Great video, you guys at Bloomberg Quicktake are really helping me out here. Thanks to each & everyone of you ❤️

@AngKevin92 3 года назад

A lot of comments that claim it's just "TV infomercials" or "QVC" are missing the point that it's streamed live where as a potential buyer you can ask questions like how you would irl "how does this feature work?" "Can I see how this fits with..", "can you show me..." etc. And the seller can answer your question immediately & even demo it with the product to show you. All within seconds.

@yugen3968 3 года назад

Yeah but especially with fashion & cosmetics you wouldn't get any individual queries solved if the influencer has a decent sized audience

@huckleberryfinn6578 3 года назад

Informercials used to have that too. People could call and ask questions. I'm sure a lot of it was staged, but the principle is the same.

@AngKevin92 3 года назад

@@huckleberryfinn6578 Yes but the convenience aspect cannot be underestimated. You could mail a letter (decades ago) or send a text (today). They both get the message across. Principles are the same. But with tech & Internet, attention is becoming a scarce resource. Convenience & ease to shop anytime, anywhere, anyhow you like is key.

@Cubannerd 3 года назад

It's a recycled concept with a new technology to refresh it. It's boring and keep people spending money needlessly.

@Cubannerd 3 года назад

Plus, when you buy goods it is always better to see them and touch the material in person. A video feed doesn't really show the real quality of an object. I recently watched a few of these live streams on alibaba's trade show online and I ended up just requesting samples since the videos didn't do much for me.

@davidgao2185 3 года назад

I certainly wouldn’t waste my time watching some ‘influencers’ selling low quality products. I get enough junk mails already

@benzi19951 3 года назад

You have no idea. They have sold $100mil worth of product within a minute.

@chandrashekharkotekar8453 3 года назад

Usually these shows are for those who have lots of spare time and spare money as well.

@hello_world1837 3 года назад

Nah it's just because those streamers offers much cheaper price or at least the cheapest price.

@gustavsophie1186 3 года назад

THis is written by somenone on youtuba ....LOL he is like i wouldnt waste my life watching videos about chinese ppl or even comenting those videos...

@nw1960 3 года назад

LOL, the top influencers have strict requirements for quality and price

@coastcity7029 3 года назад

FOR WOMEN, socializing + shopping it's the perfect marriage

@amdasaba 3 года назад

Materialism to the max

@TheZachary86 3 года назад

Get use to it. Coming to America soon

@Student0Toucher 3 года назад

@@TheZachary86 Its been here

@chandrashekharkotekar8453 3 года назад

I disagree. Max is yet to come. It will be when some chips will be plugged in our brains and advertisements will be directly sent to portion of our brain which encourages us to spend money.

@huckleberryfinn6578 3 года назад

@@chandrashekharkotekar8453 By the time technology gets to that point, most of us won't even be alive.

@chandrashekharkotekar8453 3 года назад

@@huckleberryfinn6578 yeah probably. We wont be alive but future generations will be here definitely.

@kimnenninger7226 3 года назад

Great video. I learned about how livestream sales works in China. I never would have guessed that it would be hard work but these people may be on the air for 6 hours or more a day. It would take a lot of energy to stay energized for 6 hours.

@bocahdongo7769 3 года назад

Even here in SEA it takes 3 hour for rather rundown one

@lawrenceng2271 2 года назад

These successful influencers in China made a very tidy profit. Some of the very successful ones earned more than RMB 600 million in a year. Some of them even scorned at those very successful film stars and big names just because they themselves earned even more. This was revealed most recently when Viya was fined a hefty RMB 1.32 billion, double of the amount of tax evaded. Imagine her annual income!

@achmadabdul09 3 года назад

It is so exhausting to be "on" 5-6 hours a day...can't imagine the stress....

@wayneberry3453 3 года назад

Haha neither can most Australians 😆 5 to 6 hours is full work week

@theuglykwan 3 года назад

That's just the highly switched on period. They'd need a whole roster of staff for everything after the show. They can't avoid doing all the other work too.

@MrStruggle0 3 года назад

This isn't the "future", it's the past repackaged - this is literally the same as those old scam shopping channels on tv

@julioduan7130 3 года назад

No, what they sell are well selected to make the audiences to be a long time buyer.

@youshowmeyours 3 года назад

Yep

@slo_m7292 3 года назад

说的没错，换了种形式，无非就是放大了人的惰性和欲望，本质上就是财富重新分配，并没创造额外的价值！

@ksgrmdsdl2383 3 года назад

At least in an age of RU-vid, we have the freedom to skip through adverts.

@ryeofoatmeal 3 года назад

the consumerism in society is huge... i never interested in buying stuff that I don't need and I'm not easily influenced. but i know some of my friends are. I used to be impulse buyer as well but I have learnt my lesson and know what's worth

@thelaurens1996 3 года назад

This seems like it would be a real problem for impulse buyers and people with addictive tendencies. I think it should be regulated really well, but I know it probably won't untill it's already done some damage.

@lanceisidro1219 3 года назад

This needs to be top comment man, a lot of people don't know when to stop until they find themselves so lost.

@MrBriwolf 3 года назад

In China there are a lot of regulations now on who can appear on stream, the type of products, etc. In part because of the whole livestream shopping thing streamers tend to stay within a certain lane a lot more than in the West

@toms2298 3 года назад

The reason why it’s popular is because it’s cheap for poor people that rocket thing only happened once and most rich people still wouldn’t buy from those live streams cause when u can have better qualities of the product by paying more, most of the rich would choose to pay more in real stores So your theory won’t be the case people simply buy things on those live streams because they want to save money by having all those discounts those streamers offered

@beanbagboys4202 3 года назад

folks you are forgeting china has the population 5x of the usa and 400 million active users on this platforms

@thelaurens1996 3 года назад

@@toms2298 cheap addiction is still addiction and buying a lot of small or cheap things you don't actually need still is a problem. Especially with people who already struggle with this, it's a real problem. Also people racking up credit card debt because of it. I think saying that such a thing wouldn't happen is weirder than assuming it would.

@akane8615 3 года назад

This is not only in china, other part of asia also have similar trend.

@misterdd7239 3 года назад

Started from China, because those ecommerce platforms like shopee and lazada in other parts of south east asia modelled after China's successful ecommerce model, prolly applied to Korea and Japan as well considering the huge chinese apettite for thheir products. I dont understand why in University im still learning about ebay lol.

@zil1832 3 года назад

@@misterdd7239 which country you are from?

@jasons4045 3 года назад

@@misterdd7239 shopee and lazada are pretty much backed by chinese companies. Sooooo yeaaa

@youshowmeyours 3 года назад

@@misterdd7239 started in the US started over 50 years ago

@misterdd7239 3 года назад

@@youshowmeyours it's like saying paper was invented in China thousands of years ago. But now we have other types of paper from cardboard to holographic paper foil cards... And? Similarly. Nokia was one of the best selling phones and leader of mobile phones with games like snake. Now we have iPhone, Huawei and Samsung.

@batosato 3 года назад

This is an uncontrolled consumerism!

@agi1013 3 года назад

Nobody is putting a gun to your head to buy anything now are they??

@user-yj8zw7hk6f 4 месяца назад

so you are saying we need to put control on it, like what? people can only post pictures of things they are selling online ? they can only respond to enquiries with texts? Or is it that you think business must be done in physical stores. you sound pretty fitting into the bogeyman named "communist"

@tenphel7715 3 года назад

BTS + limited live stream shoping = business stonks.

@Linkwii64 3 года назад

When I want to buy something I look for reviews on RU-vid first. Especially gadgets.

@qqqqqq-jd4el 3 года назад

Comparing to making extremely expensive ads for broadcast, I think this is more efficient and natural. We find it weird because we're so used to the deliberatively engineered and overpriced ads filled in all aspects of our daily life.

@vishrutmangoli777 3 года назад

I won't be surprised if Instagram launches a similar feature in its app. It would drastically increase its user retension and engagement, which will increase the sales of small-time entrepreneurs.

@KevinDurantEasy 3 года назад

This is like tele shopping but just better. Concept has been there for a while!

@user-de8fy1gy2e 3 года назад

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@user-de8fy1gy2e 3 года назад

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@priyanksaikia5549 2 года назад

Its more fun and also create more Fun Interactive Marketing Tactics these Influencers can use to brinh revenue for their or others company. An Entertaining way of Marketing and Selling a Product.

@nituldeshptha99 3 года назад

this is just the same as live selling you used to see on tv channels back in early 2000s. The only difference is that they get their followers to buy by manipulating the parasocial relationship.

@Isyida7 3 года назад

But it's live, you can engage directly with the influencer, not one way direction like tv channels back in early 2000s. This alone is a big difference, different experience

@shashwat5663 3 года назад

No worries just wait a few years before ppl in our own homes will be busy watching such livestreams.

@krishnachaitanya7435 3 года назад

Yeah, pretty much accurate, It's just that, these clowns sell stuff live via streaming

@wuwei9176 3 года назад

It seems that Indian thinking is 20 years behind the world

@shashwat5663 3 года назад

@@wuwei9176 i knew that was coming , and you are right mate but dont speak out loud or else there will be hoards of ppl coming in to tell you that indians invented 0.

@chanvinchan4476 3 года назад

Thank you for promoting Malaysia's shopping mall (Petronas Twin Tower) towards the end of the video 10:30 =)

@arbaz79 3 года назад

What else is inside the towers?

@ckck7824 3 года назад

It is like having your personal shopper without having to pay for the service.

@Casleey 3 года назад

It's been happening outside of Asia for a while now. Mostly smaller shops and clothing shops. .

@priyanksaikia5549 2 года назад

It first started in China way back in 2014-2015

@Zehra2930 3 года назад

As technology grows we get more confused about which country more capitalist...

@calvyncraven1141 3 года назад

Its very easy to differentiate Capitalism and Socialism. In capitalism, Big business dominates over the government (like in the US or UK.) While its the opposite in a socialist country.(China or Singapore)

@bezymjannaja 3 года назад

You know in that antiutopia movie with Stallone they had a radio, which played only commercials and people literally listening songs from commercials. You know what? This future is already here... OMG! People really waste their time on commercials!!!

@jakp8777 3 года назад

This is basically QVC online. Big deal, this was done 30 years ago.

@tedaspane1493 3 года назад

Can you directly communicate with QVC asking questions as with livestream?

@jakp8777 3 года назад

@@tedaspane1493 yes, QVC for decades did call in questions and comments. Recently with the pandemic they started to do video chat on zoom.

@rialisimo 2 года назад

🔵Is there livestreaming in Spain or in Europe? 🔵What is livestreaming constantly associated with in Spain and Europe? 🔵Do you think this concept will take off in Spain? Why or why not? 🔵What are your thoughts on livestream shopping? 🔵Would you buy items from livestreaming? Why or why not? 🔴According to the video, what is the appeal of livestream shopping? (2-way communication, social proof, entertainment value, discounts - thanks to the huge bargaining power of influencers) 🔵Promotion strategies: time-limited discounts, scarcity Others: discounts, after-sales service, gets you "emotionally involved" Maria: you can see the product being used (+ thrill of unboxing),

@MT-bs5jw 3 года назад

Not just in China, also in some countries near it. Like in SEA This type of shopping has become popular during the pandemic. in The Philippines, they use codes like Alphanumeric codes per product and word "Mine" for the buyers who wants to buy it.

@abhisheklagad3694 3 года назад

This is going to be big💯

@hakuei7530 3 года назад

It’s just infomercial online with influencers. How is it futuristic?

@hakuei7530 3 года назад

@pace kenelm True that, but still the way they sell things is anything futuristic.

@MartinLichtblau 3 года назад

By creating an internal demand China can continue its growth while depending less on exports.

@lunychoonz4587 2 года назад

Sooooooo we’ve come full circle and we’ve landed on “infomercials” as the future of shopping…?

@marioriveras 3 года назад

So the QVC’s of Social Media… just adding the customer interaction…

@X_Leonhart Год назад

Our lives today are just working and shopping. How sad and empty our species has become.

@megamanx466 3 года назад

Few salespeople in history are even "real" to their customers. 😑

@user-yj8zw7hk6f 4 месяца назад

so just focus on the product then -.- the function creates the bridge between you and the seller, not you and this Viya or lee from china. 😂 ask them to introduce the product like how you do in stores

@ti3x8dx2le4 Год назад

well...the china live streaming shopping industries are all dead this year, two most popular influencers were silicene because of government policies, and none know where they are going so I wonder why some people called live streaming shopping is future of e-commerce, or people easy to trust the fake big data of e-commerce?

@maxmiller2962 3 года назад

Interesting video!!! You should try to make videos on Investment...

@xiphoid2011 3 месяца назад

I'm chinese and I absolutely hate live streaming and influencer marketing. It's unfortunate that the same old saying, A fool and his money are soon parted, still holds true today as ever. It's unfortunately that most people are not intelligent enough to ignore ads and know when they are being fooled.

@Cubannerd 3 года назад

I still don't understand why "experts" keep saying that e-commerce and increase consumerism is innovation.

@25maxman 3 года назад

Speak! On! It!👏

@mr.tolipasg1484 3 года назад

Dude this is old news like...live streaming is everywhere in southeast asia

@pritishpatil7659 3 года назад

It's also already happening in India, along with the most advanced Realtime payment system in the world "UPI"

@VijayJoshi-tf9gn 2 года назад

Where ? Which platform ?

@uniworkhorse Год назад

Super interesting how this is like a parallel universe to twitch streaming!

@JordiSarda 3 года назад

The future? In my country they have been doing this in tv and radio since I can remember, now they also do it in Facebook Live...

@julianprincedashholystitch4094 3 года назад

Thank you

@jung.k 3 года назад

Institutions need you to buy their bags ASAP

@roro-mm7cc 3 года назад

I don’t really understand how this is the future of shopping.. there are some genuinely futuristic things in China but this isn’t really one of them.

@user-yj8zw7hk6f 4 месяца назад

agree. Its a very common thing, i dont understand why some country havent have these kind of mode of selling stuff yet?

@renemacarthur2410 3 года назад

I live in China and can confirm TaoBao is the future of shopping it's like scrolling on social media and you just buy things and 1 or 2 days later it's here

@lexixia7498 3 года назад

I feel like Taobao always knows what I want, every time I opened Taobao I ended up buying something.

@TheBuenoWorldSoundSource 3 года назад

So great footage. ^^ Take care & seeU. ^^

@es0strefis 3 года назад

So basically, late night full length TV ads episodes. 🙄

@hashmesdk8784 3 года назад

There has been LIVE television shopping channels since the 90s as far as I can remember, probably earlier than that as well. This is just doing it on an app instead of TV station. Absolutely nothing new haha

3 года назад

This type of shopping is popular in eastern Europe as well.

@cloudnationmedia8326 2 года назад

Its basically QVC for social media.

@Omar6000 3 года назад

Big T going places!

@elangbam3115 3 года назад

Nowadays china is influencing usa not the other way around.

@ananthkumargonibeed5041 3 года назад

Fascinating.

@batosaikenji9447 2 года назад

i don get it. Has people lost its ability to decide themselves? I bought my first brand new car following my own decision although i was constantly being given unsolicited advise to buy the brand that my friends preferred ( yes that is how it is, recommeding their preference ) but i will be the one using the car so why should i follow their recommendations which mostly lingers on resale values while i prefer speed as my foremost considerations. The result? My car is now 17 years old and i am very satisfied owner. Follow your decisions and never let anybody influence you on what to buy. The more that you do it, will makes you a better decision maker yourself.

@ohkayinvesting2102 3 года назад

This blew my mind

@quosswimblik4489 3 года назад

3D try before you buy environments both virtual and more so in shops will be in the future mix I suspect sort of like Argos with booths and virtual environments online. In such a world product data will be king for whoever or whatever is selling something. Also tours of service products could be big. The amount of content yet to be added to Google earth I suspect is quite big and they'll probably have to improve its search engine.

@freespeech8520 3 года назад

This news is a few years late.

@user-yj8zw7hk6f 4 месяца назад

fast forward to 2024, we are still get "its shocking to see these chinese companies gaining popularity" headlines. Its mind boggling. like it isnt rocket science, just people wanted to see the product, and some other people showcase their product to the buyers.

@KalevsAssholds 3 года назад

I wonder how this is going to effect things like shopify and other e-commerce platforms 🤔

@ankhenaten2 3 года назад

*kim kardashian selling slippers online: she made 100.000.000 mill off that*

@lil----lil 3 года назад

China: as long as you don't criticize the government, make as much money as you want! STRANGE... Capitalism....need a new word. Seriously.

@manidwivedi5880 3 года назад

It's happening in India too.. on Facebook live..

@hbt5427 3 года назад

To me, Nothing replaces the store experience .... I hope malls will exist for a couple more decades.

@CJ-re7bx 3 года назад

I personally don't think this will catch on in the west. There are too many QVC vibes for me at least.

@nintendohotspot75 3 года назад

In India we had naptol and home shop 18,way earlier

@navneetyadav5275 3 года назад

But that was not like these those were much more like tv advertising only

@naurasal9165 3 года назад

Very interesting

@vilena5308 3 года назад

I would like to spend my time on this planet actually living.

@abuferasabdullah 3 года назад

What a consumption life, commoditization

@mappingtheshit 3 года назад

Then y u r here?

@vilena5308 3 года назад

@@mappingtheshit I see a vast difference in being informed on what's happening in the world (it's also part of my job) and spending hours watching other people shop.

@shazol92 3 года назад

Going live over social media, displaying products and getting orders has been happening in Bangladesh since 2016

@shravansays 3 года назад

I guess, they are talking about Scale, not just few people here and there but the whole generation.

@puneetzz 2 года назад

And India is still stuck with shopping channels like Naap-tol in 2021 while China is actually living in the future!!!

@op9764 2 года назад

Are you saying my country is bad? India is also advanced in E-commerce..

@donluissalascortes 2 года назад

I think it's not futuristic, it's as simple as doing a live on instagram and showing the product for the rest to see. Futuristic is not the concept that should be handled. I prefer evolution of the user experience. It means that before an online store offered us the best experience with offers, an easy-to-understand purchase flow, an efficient delivery system, etc. today that is part of the past. Evolution is bringing the physical experience to the virtual world, which is why augmented reality, virtual tours and teleshopping exist. A customer sees a product and in addition to finding the add to cart button, they can also find a teleshopping button so that a seller in real time can show the product and invite the customer to buy directly. This further closes the gap between the physical and the digital.

@whistleblower6976 3 года назад

They should use Phil Swift from flex tape at 2:10. Thats a lotta damage!

@theobserver6755 3 года назад

We are witnessing the rise of another asian superpower, chinese progress are the equivalent of japanese meiji restoration v.2 in action

@ignaciopazgarcia5370 3 года назад

China rise already happen. They are now everywhere in everything. Economics, space, education, arquitecture, media, brand, commerce, entertainment, product, news, etc... and... they are not stoping anytime soon. I've been learning chinese for 4 months now. They are gonna be a enourmous player in the century that I was selected to live. I don't wanna miss the wave for doing big business in that side of the world.

@jcjovic 3 года назад

Many Malaysians are doing that too in FB and WeChat 🤞🏻

@charlieng3347 3 года назад

This thing serves the trend of impulse buying. Sometimes I just go on Amazon and not sure what to buy. I can totally understand why the information on products disperses through live streaming would be attractive.

@user-de8fy1gy2e 3 года назад

[W]-[H]-[A]-[T]-[S]-[A]-[P]-[P]-DIRECTLY (+1)-(3)-(3)-(7)-(7)-(8)-(0)-(8)-(4)-(4)-(2)•

@nayeemhossain1489 3 года назад

Its not only just china, in Bangladesh thousands of facebook base women entrepreneurs selling their products through live stream

@tc691kiing9 3 года назад

The future in on our hand... 2 or 3 fingers tips to complete the whole process.

@monarch3724 3 года назад

Every influencer looks the same before and after makeup

@psychowordsmith 3 года назад

Hey Bloomberg, did no one in your team Google System Shock before using the name?

@euko7469 2 года назад

livestream shopping have been around on facebook for a long time

@mrdemok1843 3 года назад

For the hypocrites of the Un: You can't stop meat-eaters for 76 years? You are created to help the weak. So stop all meatcombenates first. Then talk to all the people who don't end up. A man without Honor, a man without princes, a man without princes a dead man. Even in the darkness, we have a choice whether to reflect light. That weapon is really strong, but the desire to become better will give you limitless power. Decomposing others? That's not why a man is born. It's time to go to war.

@ribsandbbqbeef 3 года назад

This wouldn’t work for people who want to actually try on the clothes before they buy it.

@asdkotable 3 года назад

Yeah, but that's a problem people will face when shopping online regardless.

@ribsandbbqbeef 3 года назад

@@asdkotable exactly, some things either can not, should not, or may not be ideally bought online.

@user-yj8zw7hk6f 4 месяца назад

yeah so instead of saying it will replace the store experience, lets just say it improves the online picture only ecommerce experience. Different customers.