Aaker on Branding: 20 Principles That Drive Success 

When one understands and simplifies aspects of marketing beyond the confusion generated by the rest experts then you become exemplary.

One of the wisest branding statements I have ever heard: *my subcategory is better than your subcategory.* I’ll make a billion off that one, David. Thanks 🙏🏾

Very insightful. If one wanted to get it all about branding in an hour, this is the video I will recommend.

@Berkeley Haas...thank you for sharing this gem.

BRAND EQUITY IS SO RICHLY COOL. NONE SHALL SAY NAY.

🖤

NICE TO KNOW

He is confusing the terms 'Marketing' and 'Branding'. Maybe it's because David is talking to a business audience that's full of marketers. Short-term sales is what marketing is all about...