“Lessons in Building and Managing Strong Brands.” - Kevin Lane Keller of Dartmouth College 

Great presentation. My only issue is with Samsung. I have had issues with Samsung phones and TVs. I bought a Samsung TV at Target, it lasted exactly 2 years, and I had to throw it away. I called technical support and they told me there was nothing they could do. Sony, on the other hand, has one of the best customer service in the industry. Comparing Samsung to Sony, is like comparing Ford with BMW, no contest!

The father of blue ocean brand strategy before the concept of blue ocean strategy was introduced.

Great lecture, prof. Keller. We are in Indonesia using your book that written with Philip Kotler :)

Kevin - this was excellent!! I have been using your book Strategic Brand Management and this lecture was a great "capstone" incorporating all of the key points highlighted in your book! Thanks from NC State!!

"Take responsibility for life long learning" - Brilliant!

Thanks for uploading this amazing lecture!

Thank you Profesor Kevin for your amazing lecture!

HALOO. I INTERESTED THIS COURSE.. CAN I GET EMAIL OF PROF KEVIN LANE KELLER?

Excellent, Brilliant

Professor Kevin's classic speech, a huge amount of information, the material is worthy of the "brand bible"

Thank you professor. I learned a lot from this single lecture.

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This lecture is really really really just too good omg

Thanks. I learnt a lot and took lots of note. Can I still get the slides ?

Amazing and impactful.

It good.

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Excellent presentation!!! going to assist me in my June exams. Thank you.