"AB Testing: Cause, Effect and Uncertainty" - Matt Gershoff / Conductrics (Austin, TX - USA) 

We will discuss why AB Testing, and analytics more generally, always involves uncertainty. We will then briefly discuss the causal inference problem, and how AB Tests are one of the main ways to help solve these problems. In the course of the talk we will briefly touch on types of reasoning, the importance of assignment, and the logic of p-values.
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Filmed at SUPERWEEK 2022 (January 31 - February 4).
MOTION BACKGROUNDS: Amitai Angor, AA VFX
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