This was shown at ABC's annual affiliates convention in the spring of 1964. At 20:59, Gene Barry refers to Tom Moore, the president of ABC at the time. THE most successful new show of the season, at 23:22.
Happy 60th anniversaries of both beautiful witch and her wisecracking mortal husband and an weird but wonderfully oddball family Bewitched and The Addams Family
They needed a different genre theme for each night of the week. For instance, Musical Mondays, Wednesday Westerns, Dramatic Tuesdays & Thursdays, Family Fridays, Sunday Fundays, and Sports Saturdays.
Only three programs were colorcast in prime-time on the network that season: "THE FLINTSTONES", "JONNY QUEST".....and an occasional movie on "THE SUNDAY NIGHT MOVIE" {that preview of their "world premiere" movies [FOR THE FIRST TIME ON TELEVISION!], at 44:15, is omitted from this print}.
The promotion of the "Sunday Night Movie" is rather quaint. The Hollywood studios were just warming up to the idea of allowing the television networks to show fairly recent movies on television. Most didn't want to have anything to do with the medium when it first came about.
It's Michael Rye {Rye Billsbury}, who did a lot of promos for the network at the time. In fact, his was the voice who declared in their color bumpers at the time, "This is an ABC COLOR presentation."
