This is the New Havok from Adam's Custom Lures. This is a small crank bait with the added rubber tail. The Havok has some amazing hang time to really stay in the strike zone on the pause. Find the Havok at www.teamrhinooutdoors.com
For mid level I'd look at an 8' to 8'6" St Croix Mojo Musky or Premier rod. You could also look at a Chaos Tackle Tactical Strike Original Assault Stick if you wanted a telescopic option. I hope that helps