Ads Not Triggering The Algorithm? Try THIS (Track vs Profile vs Playlist)

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When you're running ads to promote your music on Spotify, you have 3 main options: sending them to the track, your profile or a playlist. Each have their own pro's and con's, but one of them works best for triggering the Spotify algorithm.
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Опубликовано:

29 фев 2024

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Комментарии : 73

@AndrewSouthworth

🚀 Spotify Growth Machine Course:

@aftercommonera

If you're sending them to a landing page they aren't likely not going to click through to stream on Spotify knowing they don't have premium, they'll just choose another method.

@FrMaximilianMaryDean

First, a plug for hiring Andrew and his team at Forbid Media. Like many, I have tried playlist submissions and running ads, but the team at Forbid are masters at creating ads and getting results. Thanks to their campaigns I qualified for Discovery Mode and everything has taken off exponentially. Second, we tried sending people to a new release, and it worked really well, but when we sent them to a playlist I created of all of my songs 3 things happened: 1st, I would get 2-3 times as many streams from the campaign than from sending them to a song; 2nd, people were saving the playlist which means ongoing streams and discovery of my catalogue from the ad campaign; 3rd, it was easy to see how the ad campaign was doing just by looking see the number of listeners and streams for that playlist. Just a final point on this score, if you send them to a playlist the first song on the playlist will get the most streams - so if you want to increase streams on a certain song simply put it on the top of the playlist during the ad campaign.

@screamidol

The high percentage of premium users doesn't tell us how many free users didn't end up listening at all due to the Spotify "hurdles".

@christopherharv

I can’t stand Spotify, as a user or as an artist. I don’t want to have to pay for a subscription membership just to be able to select which song I want to share from my album. If it were a good product, I’d be okay paying them, but it’s not. The UI is cluttered and unintuitive, and they don’t pay artists as well as other platforms. Hate that it’s the number 1 streaming service, we need a paradigm shift.

@philleann

Instead of a 3rd party landing page, I have started to send my ads to a post on my website that has my music links. Its been working well and I get to keep my data. The only downside is I haven't figured out how to do a presave campaign this way yet.

@sirrusminor8436

I liked pointing to a playlist of my own songs so that I could identify which streams had come from the adverts, but I have had some bad campaigns in terms of the ratio of landing page conversions to actual Spotify plays. The last time I just pointed to the actual song and this has dramatically shifted that ratio. It may be a coincidence but I think I'll stick with the song for now

@ardaitadaita5717

why spotify doesn't capture traffic to istagram adds track.I got 1000 conversions. Oh, the live track is not increasing, I checked the deep link to the song, everything works and the song opens. I understand the need to listen to the song for 30 seconds, but doesn't everybody listen to the song for a thousand conversions. or is this where Spotify no longer wants .

@Leemanuel05

I've read that 60% of Spotify users are on the free plan. Is that incorrect?

@prod.kaverr

What do y‘all think is a good Cost per Click? I‘ve just started my First ads for a Song so i dont have much Reference on what is good or bad

@10max30

I have been sending to a song within an album and on some days I have received almost triple the streams of past campaigns when I sent to only one song, the number of saves has quadrupled and the number of playlists has doubled; all this spread across all the songs on the album. The song I chose from the album maintains similar numbers to when I used only one song. All this is happening to me by chance however, I didn't plan it. I don't know if other factors have something to do with it since it is the first time that I only target Tier 1/2 countries. My music is in Spanish so I'm still discovering what suits me best!

@juanimingardo

thank you for these videos Andrew!

@allenrm120

Andrew, I respect your grind. Keep up the good work.

@yeserguitar

Statistics made really clear and I’ll think about for the profile campaigns!

@PatriciaPalmeroAlvarez

Very informative video! Thank you Andrew!

@Isaacthompson

Great work as always! 🙏

@BrettAltmanMusic 28 дней назад

Love this video. Really clever and haven’t heard this logic before! Thank you!

@tybrockofficial

Love u Andrew thx

@VAVIBEATS

Great video! Do you know by data how many clicks on smartlinks typically end up in streams? Is there a rough percentage that you know of? Thank you!

@ToreGThomassen

Thanks for all the great videos you make. I have a question that i'll hope you( Andrew) or others can answer. I released a track 2 weeks ago and it boosted quite much on Spotify, i had 1500 monthly listeners before the release and now i have over 2000 the last week and its increase every day. I have a pretty large catalog and there are other tracks that probably could well. The question is; would you put all the ads money in one track or would you spread it more ? . I make instrumental tracks in the style of Olafur Arnalds, Max Richter so you know