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I'm very interested in trying a service like this with your help. Is there a way to be able to have help in choosing what song in my catalog might have the best success? Or do I have to pick the song myself? I'm guessing these campaigns are for individual songs.
Sounds Interesting, but is it really “fair use”? I don’t want to risk my accounts being reported and taken down because of copyright infringement. Great video!
You’re the savior of the small artists who are frustrated because they don’t get their music heard. Thank you from my heart! With your advice I reached now stable 1000 streams per month with my first song 🥰
This is basically what I do with AMVs 😭admittedly, not to the volume of edits seen in the video, but yes, this is def effectively. It also works for ad campaigns -- although for copyright reasons, Idk how much I'd recommend ads like this for everyone -- it should be counted under fair use, but you never know :P One good alternative -- use footage in the Open Domain; it's all copyright-free & legal to use in commercial works.
At least for social media posts it's fair use, but i'm not sure where things fall if you were to use these in ads either. I'd imagine for what we're doing on social the reason they pop off is people are familiar with the media they're seeing. Def works great!
@@AndrewSouthworthThis is what ChatGPT said: Using film clips from popular movies to showcase your music on social media doesn't automatically qualify as fair use, even if the clips are under 30 or 60 seconds. Fair use depends on factors like purpose, amount used, and effect on the original work's market, so it's best to consult a copyright expert.
Yeah the length doesn't immediately make things fair use. Typically the intent and use of the content is a larger factor. In this case the content is significantly transformed in an artistic way, small clips are used and the intent of the content is not to harm the brand or take away revenue of the copyrighted material. Fair use is such a broad thing open to interpretation, and often it isn't enforced in a uniform way. The reality of it is that social media platforms allow this content on their sites and people love watching it. TikTok in particular basically relies on people repurposing copyrighted content. A large chunk of all videos on the platform have some type of copyrighted thing in them. But for anyone concerned, i'd hit up a copyright expert / lawyer. It probably differs for every country as well.
@@AndrewSouthworthI know these this strategy can deliver huge results. I have gain millions of views and streams from people that have done videos like this using my music. I wanted to make my own content, but I’ve held back due to uncertainties with regards to copyright. Do you have any advice on good lawyers on this topic? Or even better if you interviewed a lawyer. That might even improve your sales pitch even further 🤑
I get that it has these benefits but I’d say the biggest downside is the streams per listener. The problem is what else are these people listening to?? Spotify is geared around fans also like so there’s a potential problem with screwing up your algorithm and Spotify not what lane to put you in. Especially if you’re genre specific.
Hey, Andrew. Any thoughts on the meta outage, I heard it's messed up the ads algorithm and shot conversion cost through the roof. My conversion cost was 400% at one point
It's not a public tool actually, it's a platform that allows marketing agencies to show dashboards illustrating the performance of their influencer campaigns.
cheers, I worked it out, sent you a track but you couldn't find us a placement. Problem when you create out of the box alternative music@@AndrewSouthworth
Very rarely. The only time I run an official A/B test using their feature is when I want to test a theory in isolation that I can apply to future campaigns. For example, if having text in the primary text of an ad actually matters to the cost per conversion.
I've tried something similar to this with sports edits as my music (Rap/Instrumental Hip Hop) falls right into the categories of other edits in this style. Haven't really been able to generate a ton of success though...
We can deliver larger campaigns if you contact us. But at that size we like to have a conversation instead of making it something anyone can purchase from the website.
Really cool idea! Though it's seems to me a bit of a risky investment since there's no way of knowing how many views such videos will generate (some accounts provided as examples of the service have tons of videos with just a couple of thousand of views).
Yeah it’s definitely not as predictable as ads. Posts can really pop off or get very little. Overall a high risk high reward type of scenario. Generally I’d probably blend this with other marketing methods and not use it alone for this reason.
and remember this guy has 400K streams, but in reality that is just 300 dollars, and the cost of making the ad (unless you do it yourself) can be very high, and may not work all the time.
400k streams would be about $1,000 actually, depending on the countries and free vs premium users. But yeah, there are costs for the videos and things don't always work out. This is why ads are more predictable because you don't have to commit to a big chunk of cash. You can launch something low and see how it does, and every day decide if you're going to keep things running or not based on the performance.
It’s fair use. People post content on RU-vid and social media all the time that uses movies and tv shows. The usage just has to transform the material significantly and in this case it’s drastically transformed and used in small segments.
@@AndrewSouthworth Definitely not fair use for the german law. Even if it's completly transformed you need to have a license acording to german law. So it's country dependent.
Very interesting. TikTok folks are chopping up copyright protected videos of TV and movies, and adding their own musical soundtracks. None of this would be permissible on RU-vid which has algorithms to protect intellectual property. Clever marketing technique though, but questionable from legal perspective. Perhaps this is another reason why some folks was to ban TikTok
Actually on RU-vid chopping up TV shows and movies is fine as long as it falls under fair use (transformative content, limited portions, it's potential harm on the copyright owner). This is how channels that cover TV shows and movies are able to show footage without getting in trouble. Fair use and copyright laws on the internet have always been a nightmare though. A lot of the time on RU-vid copyright owners will abuse the contentID system illegally by flagging content that falls under fair use. This style of edit is dramatically transforming the content in an artistic way. It's using small chunks of the original material and it has no negative affect on sales of the original work (if anything it feeds the fandom). These platforms allow the content to exist on their platform as well. The tricky bit is that fair use is open to interpretation.
@@AndrewSouthworth If you say so, but I've been fighting copyright claimants for years. I have had various corporations try to claim themselves as copyright owners on numerous occasions, I've had to dispute them, it would be settled, and then a different corporation would come in with another claim. It is exhausting.
I hate being negative but this is why you are part of the problem. The way you have these campaigned priced is that artist who spend money on this will never recoup that investment - it is completely disproportionate to the cost and value added. If someone spends $200 on a campaign and makes $40 back that is a massive loss and a completely irrational business model that exploit vanity. You need to close that gap man. If you want to help artist - then do it and stop pretending that you are just profiteering like all the jerks that are doing it as well. Break the model Andrew - make a system that is profitable for artists and they you can fulfill your goal of making real money. Make the cost and benefits rational
There are many reasons an artist would run a marketing strategy that doesn't result in an immediate return. In fact I don't recommend that an artist runs a marketing campaign where they expect an immediate short term return - the music industry just doesn't work this way. For example, an artist promotes their music on Spotify and only makes back 10% of what they spent in the first 6 months. But over the course of 5 years that song makes back 50% of their initial investment. However, the audience growth they had on Spotify allowed them to more easily book shows or larger shows, and long term made significantly more money as a result. Another example, an artist runs a free plus shipping and handling offer but loses money on every order. However they don't lose much money on every order and over the next year that customer list makes more orders organically and makes the whole investment profitable. They lost money building an asset but long term that asset will be turn a profit. This is just two examples but there are countless other reasons. Additionally there are so many metrics that have real world value outside of cash, such as social media followers, DSP followers and engagement etc. How much is a social media follower or Spotify follower worth? I can't say for sure because it differs for everyone, but it's definitely worth something. Unfortunately there isn't a magic switch I can flip that makes everything cheaper, and thus closer to being profitable. Everything has a cost to deliver, and the margins on these types of products is not high. We spend a lot of time trying to figure out how we can cut out costs so we can reduce the price of our products and lower the entry level. Partnered Projects's Spotify playlisting service is already one of the most cost effective options on the market when it comes to cost per stream. However even though we do focus on price, we focus more on quality and providing valuable solutions that artists and labels want. I'd rather have a great service at a medium price than a shitty service at a low price.
This is business and to have a sustainable business it is. The price of service should be proportional to making a profit - if it is not - then it is by definition a scam. And I write that as a former associate of the Attorneys' General office civil fraud division. @@tuckedinshirt
