As part of our Hair Stories series, Aisha shares her Black natural hair journey with Dove. Watch to find out how she achieves her “signature wash and go look.”
Aisha made the “big chop” in 2017 and hasn’t looked back since. She tells us about her initial struggles with caring for textured curly hair, but after learning how to style her fringe and care for her hair, she now isn’t afraid to wear her hair proudly and naturally - we love her confidence. From hair relaxers, getting rid of damaged hair, dealing with hair breakage; to how to style natural hair and her search for the best hair products, Aisha tells all in this video.
⭐️ Sneak preview ⭐️ Aisha’s curly hair care routine includes Dove Therapy Hydration Spa Shampoo and Conditioner, which together, work to nourish your hair and refresh your scalp.
Have you tried Aisha’s routine? Do you use Dove Therapy Hydration Spa products? Let us know how you got on in the comments ❤️
Have you watched the other videos in our Hair Stories series? 🎥
Have you discovered the Dove Hair Therapy range? 🚿 bit.ly/DoveHairTherapy
Find a hair care routine that works for you ☑️ bit.ly/3AVrQEh
0:17 - Aisha’s story
3:37 - Hair washing
4:21 - Detangling
4:55 - Conditioning
5:22 - Hydrating gel
6:03 - Drying
6:10 - Diffusing
6:43 - Hair oil
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Looking to try the products Aisha uses? 👇
Hair Therapy Hydration Spa Shampoo bit.ly/3BcTeNf
Hair Therapy Hydration Spa Conditioner bit.ly/2WpiWzh
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In 2019, Dove co-founded the CROWN Coalition in the US to address race-based hair discrimination through legislative advocacy and societal change. It’s already had tremendous success in introducing hair discrimination into legislation through the Crown Act in 13 states - and counting - as well as the US House of Representatives. The CROWN Act, which stands for “Creating a Respectful and Open World for Natural Hair,” is a law that prohibits race-based hair discrimination. The CROWN Act was created in 2019 by Dove and the CROWN Coalition, in partnership with then State Senator Holly J. Mitchell of California, to ensure protection against discrimination based on race-based hairstyles by extending statutory protection to hair texture and protective styles such as braids, locs, twists, and knots in the workplace and public schools. Our mission is to advance efforts to end hair discrimination and to create a more equitable and inclusive beauty experience for Black women and girls.
Head to dove.com/crown to sign the petition.
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28 июн 2024
