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Who Am I?
I am Rajat Yadav, an IIT Madras Alumnus and the founder of one of India's earliest and then largest mobile lending apps - 'Z2P'. Having built Z2P from scratch, raising multiple funding rounds and finally selling my startup to PayMate, I am on a journey to build more meaningful businesses and share my knowledge in the process.
Customer Acquisition Cost or CAC is a very important parameter to be kept under check right in the early stages of the startup. It is essential to keep a check on a startup's profitability path.
5 окт 2024
